Non-binding request for Adam Rodricks
Adam Rodricks
Award-winning social media strategist helping brands turn word of mouth into a world of mouth through storytelling and trust.
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Why you should book Adam Rodricks for your next event
- Learn how to build trust online through proven storytelling frameworks used across Fortune 500 brands and global campaigns
- Gain insights from a #1 bestselling author and TEDx speaker with 15 years of hands-on experience in digital strategy
- Discover how to amplify your brand voice and transform engagement into measurable business impact across platforms
Non-binding request for Adam Rodricks
Turning storytelling into powerful digital influence
Adam Rodricks is an international award-winning social media strategist, bestselling author, and keynote speaker known for transforming how brands connect with audiences online. With a career spanning over 15 years, he has shaped the digital presence of some of Canada’s most prominent companies and Fortune 500 brands. Adam’s approach blends storytelling, trust-building, and strategic innovation, giving organizations the tools to turn everyday interactions into lasting influence. From boardrooms to global stages, he delivers insights that are both practical and forward-thinking.
Adam Rodricks – Speaker Profile
Adam Rodricks is a globally recognized social media strategist and keynote speaker who has redefined how organizations approach digital communication. Known for turning “word of mouth” into a “world of mouth,” Adam helps brands scale their voice, build trust, and create meaningful engagement in an increasingly crowded digital landscape.
With more than 15 years of experience, Adam has worked closely with some of Canada’s most prominent brands and Fortune 500 companies. His work spans the full spectrum of digital marketing strategy, from content development and brand storytelling to innovation and executive-level advisory. Today, he serves as National Director of Digital Advocacy & Executive Affairs at KPMG Canada, where he continues to shape conversations at the intersection of leadership and digital influence.
Build Trust Online
Trust is the foundation of every successful digital presence—and Adam Rodricks has made it his mission to teach organizations how to earn and scale it. His TEDx talk, How to Build Trust Online, released in 2023, quickly gained global attention, surpassing 100,000 views within just 29 days. During that time, it ranked as the 9th most viewed TEDx talk worldwide for the month of August.
In his talks, Adam breaks down how trust is formed in the digital age and what brands must do to remain relevant. He shares actionable strategies that leaders, marketers, and teams can apply immediately, making his sessions both inspiring and highly practical.
Storytelling That Drives Impact
Adam is also the author of the #1 bestselling book Trigger Fingers: Personal Branding through Storytelling. The book reached the top of the charts in Canada across Direct Marketing, Public Relations, and Business categories, highlighting his ability to translate complex ideas into clear, actionable insights.
His philosophy centers on the idea that storytelling is not just content—it is a strategic tool. Adam teaches organizations how to craft narratives that resonate, build credibility, and ultimately drive business results. His frameworks empower individuals and companies to stand out in competitive markets while remaining authentic and consistent.
Recognized Expertise
Adam’s work has earned widespread recognition. He has been named “Canada’s Top Social Media Strategist” by multiple outlets, reflecting both his industry impact and thought leadership. The University of Toronto also honored him with their inaugural Young Alumni Award for Outstanding Achievement, acknowledging his contributions as a practitioner, author, and speaker in digital marketing.
These accolades underscore his ability to bridge theory and execution—delivering strategies that are grounded in real-world success.
Why Book Adam Rodricks for Your Event
Adam Rodricks delivers keynotes that combine strategic depth with engaging storytelling. His sessions are tailored to audiences ranging from corporate leaders and marketing teams to entrepreneurs and public sector organizations.
In his presentations, audiences will:
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Understand how digital trust is built and maintained
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Learn how to turn storytelling into a competitive advantage
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Gain insights into scaling brand influence across platforms
Adam’s speaking style is clear, energetic, and insight-driven. He avoids jargon and focuses on delivering value that audiences can immediately apply in their own work.
Book Adam Rodricks for Your Event
If you are looking to bring fresh perspective to your organization’s digital strategy, Adam Rodricks offers a powerful combination of experience, credibility, and practical insight. His ability to translate complex digital trends into actionable strategies makes him a sought-after speaker for conferences, leadership events, and corporate workshops.
Booking Adam Rodricks means equipping your audience with the tools to build trust, tell stronger stories, and create lasting impact in the digital world.
Customer Reviews
5 of 5
Adam's ability to coordinate a multitude of tasks is incredible. He has exceptional ability to handle clients, and he ensured expectations were met and exceeded for our last campaign. He is a pleasure to work with, very open to new ideas, and knows how to be flexible. With Adam's strengths in marketing and planning, I can't wait to work with him in the future.
Karishma P.Strategy @ Havas
5 of 5
I've worked with Adam for 2.5 years as part of the Communications team at Staples. Adam's passion and expertise in social media have led to building a solid fan base for Staples across all social media platforms, built exposure for the brand and created opportunities to engage Staples customers in ways they haven't been in the past. I have certainly learned a lot from Adam as it relates to social media strategy, analytics and integration with other communications tactics. In addition to his competence and thorough knowledge of social media platforms and how to best leverage them for various campaigns and overall brand building, Adam has outstanding human qualities that make him a valuable team member. He is someone you can count on, has an extremely professional way of dealing with situations, always with a smile on his face and positive attitude, is ready to jump in to help his colleagues. He takes initiative, is extremely innovative and never rests on his laurels, always looking for new ways to harness the full potential of social media channels. He is also a great presenter and speaker, having conducted numerous presentations and training sessions on social media, and having been the official host of Staples' YouTube Channel, which he also established. Adam will be a great asset to any team looking to take their social media program to the next level and beyond.
Alina CherninCommunications & Change Management Leader | Prosci® ADKAR Certified Change Practitioner | IABC Accredited Business Communicator (ABC) | Airbnb Host
5 of 5
Adam led the vision for Staples Canada’s social assets. Over the course of the two years that we worked together, Adam demonstrated time and time again that he was exceptionally knowledgeable in social media. He successfully managed various campaigns that were requested from the organization by marrying social strategy and content to the needs of the business. Adam is innovative and brings a diverse set of skills to the table, making him an asset to any organization.
Valerie OutmezguinePrincipal at Cover Me Window Decor
5 of 5
Adam is an invaluable resource to the SCS team. Along with his kind manner and professionalism, he brings a fresh and forward perspective on all things social and digital media. His sharp analysis and recommendations are perfected by his skilled delivery and presentation – a strong asset that he exercises in internal and client-based communications. A true marketer at heart, he approaches each brand proposal and project with extreme care and curiosity, in the pledge to deliver above and beyond set objectives. In short, do you have a social media or digital strategy question? Better ask Adam.
Amrita KochharDirector, Marketing and Technology at Bennett Jones
5 of 5
Adam was professional and cheerful while managing a variety of stakeholders (e.g., clients, bloggers etc.) in a social media campaign. Each week, Adam used the analytics data to tweak the campaign to achieve increasing engagement. He provided the clients with meaningful suggestions to maximize their engagement while increasing their pageviews and sign-ups during the campaign. His support, organization, and genuine enthusiasm for all aspects of the campaign exceeded my expectations and I look forward to working with him again in the future.
Sara VartanianLaunch Copywriter and Strategist For Course Creators, Coaches & Consultants 🎙️Host of The Launch Playbook Podcast
5 of 5
In addition to his solid marketing and communications skills, Adam is one of those people who is driven by curiosity - if there is something he doesn't know about or understand, he takes it as challenge to quickly become an expert. This has served KPMG well as he has played a pivotal role in advancing the firm's digital maturity. His approachability, responsiveness, willingness to help and deep knowledge have made him a go-to resource for junior employees, peers and senior executives alike. I have personally learned a lot from Adam and consider him a critical member of the Marketing Communications team.
Eileen FoleyBrand | Communications | Campaign Marketing | Content Marketing
5 of 5
Adam delivered a very engaging and educational talk on How to build your brand on LinkedIn at the Palmerston Public Library Small Business Series. His examples and stories were simple and effective in sharing the power of LinkedIn can be to your audience. He took time to answer all the attendees questions and provided fantastic answers. Highly recommend Adam to share his message took groups who want to learn and take action on his knowledge.
Jim PagiamtzisCurrently looking for roles in Operations/ Brand Marketing/ SocialMedia
5 of 5
Adam is an incredibly savvy social media strategist. His social programs including live streams, events and employee programs are innovative and engaging. His ease and confidence is seen every time he is behind the camera but this is also what makes him a perfect champion for social media with the other social leads across the network and the Canadian Partners. I've been lucky to work with Adam the past few years and look forward to seeing what he does next in the digital space!
Michelle KostyaEducation | Community | Customer Success | ex-Shopify
Rated 5.00/5 based on 8 customer reviews
Keynotes
Keynote by Adam Rodricks:
A, I & U: How to harness the power of disruption to avoid destruction
Is the future human? With 34 million AI images generated every single day, the question has never been more important to answer for our businesses. With AI expected to eclipse $400 billion by 2027, organizations are starting to realize that there’s a cost of rapid innovation and it’s coming in the form of job loss, decreased customer interaction and a horrifyingly low level of trust amongst consumers.
How then do we harness the power of Artificial Intelligence while preserving the trust we’ve built and the relationships we rely on? In this keynote, Adam Rodricks analyzes the most critical missteps we’ve seen businesses make in AI adoption, and how they can very easily lead to business destruction instead of business disruption.
Key takeaways:
- Understand the most common AI missteps companies made in 2025 and how to avoid them in your business
- Analyze the shift in trust amongst consumers brought about by AI, and learn what you can do to ensure you are well-positioned to sustain the faith you’ve built in your business
- Shed the fear by learning three key ways that AI can bring about job disruption instead of job destruction
Keynote by Adam Rodricks:
The Art of the Possible: Digital Transformation in the Age of AI
How do business owners put their best foot forward, virtually?
Adam sheds light on this crucial question of the digital age in his award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, harnessing the power of your online properties has never been more important.
Through The Art of the Possible, Adam guides you through the do’s and don’ts of online interaction on the web, social and search. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?
Based on data from real-life case studies on companies and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the trends that are already upon us in market and are here to stay.
Key takeaways:
- Understand the ever-changing digital landscape in Canada online, as brought about by the pandemic but persistent ever since
- Leave with actionable takeaways for newcomers and online veterans alike to grow meaningful influence with every interaction online
- Harness the power of employee advocacy and testimonials: micro-influencing through case studies on consumer trust, loyalty and action
- Learn 3 actionable takeaways to future-proof your personal or professional brand as we establish a new normal
- Engage in workshop activities to ensure every participant leaves with actionable insights to further their business online
Keynote by Adam Rodricks:
How to Build Your Brand
Why do we care and why do we share?
Two questions Adam sheds light on in this award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation.
Based on accurate data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?
Key takeaways:
- Harness the power of Adam’s value-driven engagement formula used by influencers in virtually every major online community
- Leave with actionable takeaways for newcomers, business owners and community managers alike to grow meaningful influence with every interaction
- Understand how communication changes from generation to generation and equip yourself with the traits that unite the cohorts, as well as divides them
How to Build Trust Online | Adam Rodricks | TEDxTorontoMetU
Watch Adam Rodricks in action
Blog posts by Adam Rodricks
Three Skills Every High-Impact Keynote Speaker Needs
I was standing in the wings of a New York convention centre, waiting to take the stage. Out in the audience, the energy had already collapsed. You could hear it. People sighing. Heads dropping. Phones lighting up row by row. Beside me, the event organizers shifted their weight, counting down the sec
Books by Adam Rodricks
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Trigger Fingers: Personal Branding Through Storytelling
