Who is Alidad

Alidad is an internationally acclaimed interior designer known for his distinctive ability to create interiors that are both opulent and inviting. His work stands out for its richness, depth, and unmistakable sense of authenticity. Each space he designs feels personal, layered, and timeless, reflecting a philosophy rooted in history, craftsmanship, and a deep understanding of how people live within their environments.

Before founding his own studio, Alidad built a remarkable career at Sotheby’s, where he became the youngest departmental director for Islamic works of art and textiles. It was here that he developed an exceptional eye for detail, materials, and historical context. During this time, he realised that his true passion lay not in the objects themselves, but in how they could come together to shape a space. This realisation led him to establish his own studio and pursue interior design at the highest level.

A style shaped by heritage

Alidad’s design philosophy is deeply influenced by his childhood in Persia, a place rich in history, mystery, and cultural depth. This early exposure instilled in him a profound appreciation for beauty, storytelling, and tradition. His interiors often reflect this sensibility, where every detail carries meaning and every element contributes to a larger narrative.

His knowledge of historical styles allows him to move effortlessly between different design periods. Whether drawing inspiration from Baroque, Neo-Classicism, Chinoiserie, or Art Deco, Alidad approaches each aesthetic with respect and precision. He does not replicate the past but reinterprets it, creating interiors that feel both timeless and relevant.

Craftsmanship and detail

What truly sets Alidad apart is his commitment to craftsmanship and detail. Every project is approached as a unique creation, tailored specifically to the client and the space. He works closely with highly skilled artisans, ensuring that each element is executed with care and expertise.

His interiors are known for their intricate layering of materials, textures, and finishes. Colour plays a central role, often inspired by the softened tones of 17th and 18th century textiles. The result is a richness that feels lived-in rather than staged. His spaces never feel newly assembled; instead, they appear as though they have evolved naturally over time.

A layered and eclectic approach

Alidad’s work is characterised by a seamless blend of antique, vintage, and contemporary pieces. This combination creates interiors that are dynamic and full of character. He carefully balances scale, pattern, and texture, ensuring that each element contributes to a cohesive whole.

His ability to curate and compose interiors gives the impression that each room has been collected over decades. This sense of evolution is central to his design philosophy. It allows spaces to feel authentic, comfortable, and deeply personal, rather than overly designed or uniform.

Prestigious projects worldwide

Alidad’s dedication to excellence has led to a portfolio of prestigious projects across the globe. One of his most notable achievements includes the architectural restoration of Buscot Park, part of the National Trust. This project highlights his ability to work with historic buildings while preserving their integrity and enhancing their character.

In addition to this, he has designed private homes in cities such as Beirut, Vienna, London, and Paris. Each project reflects his ability to adapt his vision to different cultural contexts while maintaining his signature style. His work consistently demonstrates a balance between grandeur and intimacy, creating spaces that are both impressive and livable.

Book Alidad for your event

Booking Alidad as a speaker offers audiences a rare insight into the world of high-end interior design. He shares his knowledge of history, craftsmanship, and aesthetics in a way that is engaging and accessible. His talks explore how spaces can tell stories, how design influences the way we live, and how true luxury lies in authenticity and detail.

Alidad brings depth, experience, and a refined perspective to every stage. His ability to translate complex design ideas into inspiring narratives makes him a compelling speaker for audiences interested in design, architecture, and creative expression.

Whether speaking to industry professionals or a broader audience, Alidad delivers a perspective shaped by years of experience, cultural understanding, and an unwavering commitment to beauty and quality.