Global keynote speaker, bestselling author and CEO who helps leaders turn business ambition into culture, belief and lasting performance.
5.00 of 5
Top rated!5 of 5
Bryan is always full of positive energy, great expertise, and insight. Consistently one of the highest rated speakers at our events.
Kara Mignanelli
EbrandCon
Bryan Adams is a global leadership keynote speaker, bestselling author, and CEO of Happydance. He helps organisations turn strategy into culture, alignment, and performance. Having shaped employer brand and culture strategies for organisations such as Nike and Apple, Bryan is widely recognised as a leading voice in employer branding. Through engaging keynotes, he shares practical insights on leadership, culture, and storytelling, helping organisations attract talent, strengthen performance, and create lasting impact.
Bryan Adams is a global keynote speaker, bestselling author and CEO of Happydance. He is widely recognised for helping organisations build strong employer brands, align leadership around culture and turn strategy into shared belief across the workforce.
For more than a decade, Bryan has worked closely with senior leadership teams across the world, helping them understand how culture, brand and leadership communication shape organisational performance. His work focuses on a simple but powerful idea: when people believe in the direction of the company, performance follows.
Bryan has shaped employer brand and culture strategy for some of the world’s most recognised organisations, including Nike and Apple. Through this work he has helped companies clarify their purpose, align leadership messaging and translate strategic ambition into experiences employees can believe in and act on.
His keynote presentations bring these lessons to life, giving leaders practical frameworks and insights they can apply immediately inside their organisations.
Bryan Adams is the author of the bestselling book Give & Get Employer Branding, widely described as the bible of employer branding. The book reframed how organisations think about talent attraction and employee engagement, moving the conversation beyond marketing campaigns toward culture, authenticity and leadership behaviour.
Through the ideas presented in Give & Get Employer Branding, Bryan demonstrated that employer branding is not a communication exercise. It is a leadership responsibility that connects strategy, culture and employee experience.
The book has been widely used by leadership teams, HR professionals and brand leaders seeking to strengthen their organisation’s ability to attract and retain talent. It has also helped establish Bryan as one of the most recognised authorities in the field of employer branding and organisational culture.
In his keynotes, Bryan expands on the core ideas behind the book and shows leaders how employer brand can become a strategic advantage when it reflects the genuine culture of the organisation.
Bryan’s TEDx talk Culture Eats Competition for Breakfast has been viewed more than 1.4 million times and continues to resonate with leadership audiences around the world.
The talk explores how culture influences strategy execution, employee behaviour and organisational momentum. Bryan argues that culture is not a soft concept but a powerful driver of competitive performance.
When employees understand and believe in the direction of the organisation, they make better decisions, collaborate more effectively and bring greater energy to their work. When that belief is missing, even the best strategy struggles to gain traction.
Bryan’s keynote sessions expand on these insights and help leaders understand how to build cultures where people feel ownership, clarity and pride in the organisation they are part of.
Bryan’s forthcoming book Sell The Truth introduces a powerful perspective on leadership communication and storytelling. In the book, Bryan reframes storytelling as a strategic leadership capability rather than a marketing tool.
He argues that organisations gain advantage when leaders communicate with clarity and conviction about what the company stands for. Employees and customers respond to authenticity and consistency. When leaders articulate the organisation’s truth and live it through behaviour and decision-making, it creates alignment across teams and builds trust internally and externally.
This perspective forms a central theme in Bryan’s keynote presentations, where he shows leaders how storytelling can strengthen culture, guide strategy and build belief across the organisation.
Bryan Adams speaks globally at conferences, leadership summits and executive offsites, working with audiences ranging from senior executives to emerging leaders.
His keynote presentations combine strategic clarity with practical insight, giving audiences a deeper understanding of how leadership, culture and employer brand influence organisational success.
Audiences value Bryan’s ability to connect big ideas with real business challenges. Drawing on his experience working with global organisations and leadership teams, he provides frameworks and perspectives that leaders can take back to their organisations and implement immediately.
A keynote with Bryan Adams typically explores themes such as:
Building employer brands that reflect authentic culture
Turning organisational strategy into shared belief
Aligning leadership communication with business ambition
Using storytelling as a leadership capability
Strengthening culture to drive engagement and performance
Bryan’s sessions are engaging, thought-provoking and practical. Leaders leave with new perspectives on how culture shapes performance and how their own leadership communication influences belief across the organisation.
For organisations navigating growth, transformation or increased competition for talent, Bryan Adams delivers a keynote that brings clarity, energy and lasting impact.
5 of 5
Bryan is always full of positive energy, great expertise, and insight. Consistently one of the highest rated speakers at our events.
Kara Mignanelli EbrandCon
5 of 5
It was simply an employer brand masterclass - all in just 45 minutes.
Robin Richards EMBARC
5 of 5
Bryan held a senior audience for an hour and they wanted more. The most useful keynote of the event. Clear. Honest. Actionable.
Brian Clark, President AgileOne
Keynote by Bryan Adams:
Why clarity and shared belief drive execution more than strategy alone.
Most organisations do not fail because of poor strategy. They fail because people do not fully understand, believe in or act on the strategy that has been created. In this keynote, Bryan Adams explores why leadership communication is one of the most overlooked drivers of organisational performance.
Drawing on his work with global organisations including Nike and Apple, Bryan demonstrates how successful leaders create alignment by communicating purpose, direction and ambition in ways that people can genuinely connect with. When employees understand where the organisation is heading and why it matters, they make better decisions, collaborate more effectively and take greater ownership of outcomes.
This keynote provides leaders with practical frameworks for building belief, strengthening alignment and turning strategy into everyday action.
Audience takeaways:
Keynote by Bryan Adams:
How high-performing organisations turn internal truth into aligned behaviour at scale.
Culture is often described as a company's greatest asset, yet many organisations struggle to define it, manage it or use it as a strategic advantage. In this thought-provoking keynote, Bryan Adams reveals how culture directly influences performance, innovation and long-term business success.
Drawing on years of experience helping global organisations build stronger employer brands and leadership cultures, Bryan explains why culture is not created through values statements or posters on walls. Instead, it emerges through leadership behaviour, communication and the everyday experiences employees have within the organisation.
Attendees will learn how the world's most successful organisations create cultures that support their strategic ambitions, attract exceptional talent and drive sustainable competitive advantage.
Audience takeaways:
Keynote by Bryan Adams:
Why storytelling is not communication theatre, but a leadership capability that mobilises people.
Leadership is ultimately about creating belief. In a world where employees and customers increasingly demand authenticity, leaders must learn how to communicate with clarity, consistency and conviction. In this keynote, based on Bryan Adams' forthcoming book Sell The Truth, he explores how storytelling can become one of the most powerful tools available to modern leaders.
Bryan challenges the idea that storytelling belongs solely to marketers. Instead, he demonstrates how leaders use stories to explain strategy, reinforce culture and inspire action. When leaders clearly articulate what their organisation stands for and consistently demonstrate those values through decisions and behaviour, they create trust and alignment throughout the organisation.
This keynote offers practical insights into how leaders can communicate more effectively and build stronger cultures through authentic storytelling.
Audience takeaways:
Keynote by Bryan Adams:
The courage required to build a distinctive, high-performance culture.
Many organisations try to appeal to everyone and end up inspiring no one. In this keynote, Bryan Adams challenges leaders to rethink how they build culture, attract talent and define organisational identity. The strongest cultures are not designed to please everybody. They are built around a clear set of beliefs, behaviours and expectations that attract the right people while naturally filtering out those who are not aligned.
Bryan explores why clarity and authenticity are more powerful than broad appeal, and how organisations can create stronger engagement by being more intentional about who they are and what they stand for. Through compelling examples and practical frameworks, he shows how distinctive cultures become magnets for talent, innovation and performance.
This keynote is particularly valuable for organisations navigating growth, transformation or increased competition for talent.
Audience takeaways:
Keynote by Bryan Adams:
How EVP, talent, reputation and commercial performance are structurally connected.
Employer branding is often viewed as a recruitment function, but Bryan Adams argues that it is fundamentally a business strategy. In this keynote, he demonstrates how employer brand influences far more than talent attraction. It shapes culture, leadership effectiveness, employee engagement, customer perception and ultimately organisational performance.
Based on the principles from his bestselling book Give & Get Employer Branding, Bryan explains how organisations can create a compelling employer value proposition that genuinely reflects their culture and supports their strategic objectives. Rather than relying on marketing messages alone, successful employer brands are built through authentic employee experiences and consistent leadership behaviour.
Attendees will gain a deeper understanding of how employer brand can become a competitive advantage in increasingly crowded talent markets.
Audience takeaways:
Watch Bryan Adams in action
