Casey Brown

Turn pricing into a competitive advantage

Keynote Speaker Casey Brown helps organizations rethink one of the most powerful drivers of profitability: pricing. Businesses often create significant value for their customers yet struggle to capture their fair share of that value. Casey shows audiences how to change that.

With a track record of generating more than $1 billion in incremental profits for over 1,000 companies, Casey brings extensive experience in pricing strategy, negotiation and value-based selling to the stage. Her keynotes make complex pricing challenges clear, relevant and actionable, helping leaders understand where revenue opportunities are being lost and what they can do differently.

Rather than treating pricing as a technical exercise or an occasional management decision, Casey demonstrates how it can become a strategic capability across an organization. Her approach gives businesses the tools to price with greater confidence, strengthen profitability and build sustainable growth.

Negotiate fearlessly and stop unnecessary discounting

For many organizations, the challenge is not simply determining the right price. It is having the confidence to defend that price when customers push back. Casey Brown addresses the behaviors and habits that cause businesses to discount unnecessarily and leave money on the table.

Her presentations equip executives, entrepreneurs and sales teams with practical, ready-to-implement strategies that strengthen the way they communicate value and negotiate. Audiences learn how to approach pricing conversations with greater clarity and confidence while moving away from discounting habits that can quietly undermine profitability.

Casey focuses on strategies teams can apply in real business situations, including how to:

• Negotiate with greater confidence and defend the value being delivered.
• Recognize and eliminate costly discounting habits.
• Strengthen value-based selling and pricing conversations.
• Capture more of the revenue potential already available to the business.
• Build greater confidence around pricing throughout the organization.

The result is a practical approach that helps teams stop automatically giving value away and become more deliberate about the prices they command.

Proven expertise with measurable impact

Casey Brown has spent decades developing innovative pricing strategies, implementing revenue-maximizing frameworks and training teams to create lasting changes in company culture. Her experience gives audiences a perspective grounded in the realities businesses face when trying to improve pricing performance.

She is the founder of Boost Pricing, a firm dedicated to helping companies implement strategic pricing models that support sustainable growth. Through this work, Casey has helped organizations identify opportunities to improve revenue and profitability while building the internal confidence needed to sustain those improvements.

Her expertise also reaches a global audience through her bestselling book, Fearless Pricing. Casey’s TED Talk has been viewed nearly 4 million times, reflecting the widespread relevance of her message: companies can achieve more when they understand their value and have the confidence to price accordingly.

Practical strategies audiences can use

A Casey Brown keynote is designed to move beyond pricing theory. She gives audiences concrete strategies they can take back to their organizations and implement in everyday conversations, decisions and negotiations.

Her engaging presentation style helps demystify topics that can otherwise feel complicated or uncomfortable. By connecting pricing strategy with negotiation, sales behavior and organizational culture, Casey shows why profitability is influenced by much more than the number attached to a product or service.

For corporate executives, her insights can help create a more strategic approach to pricing across the business. For sales teams, Casey provides tools to communicate value and resist unnecessary discounting. For entrepreneurs, she offers a framework for understanding how greater pricing confidence can translate into stronger revenue and sustainable growth.

This combination of strategic insight and immediate application makes her presentations relevant to organizations that want measurable improvements rather than abstract ideas.

Book Casey Brown for your event

Book Casey Brown for your event to give your audience a new perspective on pricing, negotiation and profitability. Her keynotes challenge organizations to recognize the value they already create and become more confident about capturing it.

Whether she is speaking to corporate executives, sales professionals or entrepreneurs, Casey equips audiences with strategies they can apply immediately. She helps teams understand how pricing decisions, negotiation habits and value-based selling influence profitability, while providing a clear path toward stronger performance.

With more than $1 billion in incremental profits generated for over 1,000 companies, a bestselling book and a TED Talk viewed nearly 4 million times, Casey brings both proven expertise and an accessible approach to the stage. For organizations ready to stop leaving money on the table, maximize revenue and make pricing a source of competitive advantage, Casey Brown delivers the tools and confidence to turn insight into measurable action.