Eva Steensig
Eva Steensig decodes consumer behaviour and societal change through exclusive research and her Pattern-Based Foresight® method.
Why you should book Eva Steensig for your next event
- Gain exclusive insight into emerging consumer behaviours and needs through Eva’s own primary research and Pattern-Based Foresight®.
- Turn societal change into concrete business opportunities with intelligence shaped by real challenges facing major organisations.
- Get a keynote researched and tailored to your organisation, combining sharp strategic insight with highly engaging communication.
Non-binding request for Eva Steensig
Consumer behaviour expert and originator of Pattern-Based Foresight®
Eva Steensig is one of Scandinavia’s most experienced and sought-after keynote speakers on consumer behaviour and societal change. For decades, she has spoken for audiences ranging from intimate leadership teams to major international conferences. What makes Eva distinctive is the source of her insight: she produces her own knowledge. As the originator of Pattern-Based Foresight®, a method validated at a 93% accuracy rate, she identifies new and previously unknown behaviours and needs through primary research unavailable elsewhere. Every keynote connects this intelligence with the specific reality of the organisation in the room.
Eva Steensig: Decoding consumer behaviour
Eva Steensig has spent decades studying how people live, behave, make decisions and respond to societal change. Her work gives organisations a clearer understanding of what is happening beneath the surface of consumer markets and what those changes can mean for future strategy, innovation and growth.
Her perspective begins with real people and real everyday behaviour. Eva insists on understanding people’s lives as something concrete that can be observed, mapped and acted upon. Rather than treating consumers as abstract segments or relying on assumptions about what people might want, she works to uncover behavioural patterns that reveal emerging needs and opportunities.
This approach has made Eva one of Scandinavia’s most experienced and sought-after keynote speakers. She has addressed audiences ranging from small leadership teams to some of the largest international conferences, bringing the same level of preparation, strategic relevance and intellectual sharpness to every engagement.
Original research, not recycled insight
A defining characteristic of Eva Steensig’s work is that she does not build her keynotes around other people’s research. She produces her own.
Eva is the originator of Pattern-Based Foresight®, a method developed to identify new and unknown behaviours and needs before they become obvious to the wider market. The methodology has been validated at a 93% accuracy rate and forms the foundation of the intelligence she brings to organisations and audiences.
That gives Eva’s keynotes a different starting point. Her audiences are introduced to primary research and patterns that are not simply available through existing reports, trend summaries or familiar market commentary. The purpose is to move beyond describing what has already happened and instead create a stronger understanding of what may be emerging and why it matters.
For businesses, this can open new perspectives on consumers, markets and future opportunities. Eva translates complex behavioural developments into insights that leadership teams can understand and use, connecting societal change directly with the questions organisations are already asking about strategy, relevance and growth.
Close to real business challenges
Eva works continuously as a strategic advisor to some of the world’s largest organisations. This advisory work keeps her closely connected to the issues that companies and leadership teams are dealing with in practice.
The intelligence she shares on stage is therefore grounded in both original behavioural research and ongoing exposure to real organisational challenges. Her keynote audiences gain access to the same type of thinking and intelligence that her advisory clients pay a premium to receive in confidence.
Her work can help organisations explore questions such as:
- How are consumer behaviours and expectations changing?
- Which emerging needs are still difficult for businesses to see?
- What does societal change mean for innovation and future growth?
- Where could new consumer opportunities be developing?
- How can leaders respond to changing behaviour with greater confidence?
Eva’s focus is always on making insight relevant. Research becomes valuable when organisations can understand what it means for their own decisions, customers and future direction.
Every keynote is researched for the event
Eva Steensig never delivers a standard keynote.
Every engagement begins with a briefing designed to understand the organisation, its audience and the reality in which it is operating. A significant part of each keynote is then specifically researched and developed for that event.
This means audiences do not receive a generic presentation with a company logo added to the opening slide. Eva connects her broader research into consumer behaviour and societal change with the challenges, opportunities and questions that are relevant to the client.
The result is a keynote that feels specific to the room. Whether she is speaking to a leadership team or a large international conference, Eva works to ensure that the content reflects the context of the people listening and gives them perspectives they can take back into their own organisation.
Communication is part of the discipline
For Eva, strong research is only part of what makes a keynote valuable. Communication is a discipline in its own right and deserves the same level of attention as the content.
She prepares intensely for every engagement so that when she steps on stage, she can focus completely on the audience and the moment. Her experience across decades of speaking allows her to combine complex ideas with a direct, engaging style that keeps the content accessible without reducing its substance.
Audiences feel that preparation. Eva is known for bringing energy, precision and presence to the stage while maintaining a clear connection between the research she presents and the business reality of the people in the room.
Book Eva Steensig for your event
Book Eva Steensig when you want your audience to understand consumers beyond conventional trends and familiar market assumptions.
Her keynotes bring together original primary research, Pattern-Based Foresight®, decades of speaking experience and continuous strategic advisory work with major organisations. She helps audiences recognise emerging behavioural patterns, understand changing societal dynamics and explore where new consumer opportunities may be developing.
Every keynote is tailored, researched and prepared for the specific event. The result is an experience designed to give leaders and organisations fresh intelligence, stronger perspectives and a more informed basis for navigating a market in constant change.
Keynotes
Keynote by speaker Eva Steensig:
KAPOW: Patterns in New Behaviours and Needs, where are people heading?
Something fundamental is shifting. Not gradually. Not quietly. With a force and a speed that is already reshaping markets, workplaces, everyday life and the relationship between organisations and their customers, citizens and employees — and that will determine who succeeds over the next 1-5 years.
Behind the many scattered signals, clear patterns emerge. Precise, coherent and highly actionable — identified through Pattern-Based Foresight®, validated at a 93% accuracy rate. This is not a list of trends. It is a rigorous and deeply human picture of the undercurrent already in motion, one that will rewrite the rules.
Audiences experience: A reality where the line between true and false, online and offline, normal and extreme is dissolving. A movement away from softness, vulnerability and gender-neutral aesthetics toward something rawer, harder and more aggressive. New masculinity and a backlash against woke culture. Young adults who are more serious and goal-oriented than ever — and more fragile. A growing resilience movement reshaping everything from parenting and leadership to consumption and self-optimisation. And new relationships with life itself — and with death.
The keynote is entertaining, thought-provoking and packed with real-life examples audiences can mirror themselves in. And it is serious: KAPOW shows that we are in the middle of a structural break that will move markets and rewrite the rules for organisations, leadership, brands and communication.
Audiences take home: A precise and well-documented picture of what is coming. A shared language for the changes already underway. And clear implications for what to pursue, pause — or stop.
Keynote by speaker Eva Steensig:
KAPOW: Health for Sale - Health is not disease, what consumer health behaviour tells us about the future
The definition of health has undergone a paradigm shift. Health is no longer the absence of disease. It is an individual project of life capacity, performance and optimisation — and a market in explosive growth, almost entirely invisible in official statistics.
For over 15 years, Steensig Partners has mapped and monitored private health consumption. The latest analysis shows it has increased fivefold. Eva Steensig was the first to identify this movement — and the only one who has tracked it continuously, identifying the behavioural shifts that no one else has seen.
The keynote unfolds five interconnected tendencies — from longevity and biological self-monitoring to mental health as everyday infrastructure and visible health as social sorting — and shows what they mean together for consumption, identity and concrete opportunities for action.
Central to the analysis is what we call the grey zone: A new life phase, growing quietly as we live longer and expect more. The group that is neither sick enough for treatment nor well enough to function. No one has designed for them yet.
The keynote speaks to anyone operating in or adjacent to the health landscape — and anyone selling to or communicating with consumers. The shift in how people define health does not only affect health spending. It affects identity and expectations across everything else.
Audiences take home: An analytical foundation that holds. Concrete opportunities for action. And language for something organisations already sense — but have not yet had the framework to act on.
Keynote by speaker Eva Steensig:
KAPOW Kiddoes: Special Edition, From helicopter to resilience
How a society approaches its children is its earliest and most precise signal. It moves before everything else. And it is moving right now — with profound consequences for everyone who works with or around children and young people.
Helicopter parenting has reached a saturation point. The counter-reaction is underway. We are in the middle of the inflection — and the consequences have long since moved from homes into schools, workplaces and organisations. KAPOW Kiddoes maps this movement with precision and shows what it concretely means for teaching, leadership, recruitment, culture and consumer behaviour.
Eva Steensig identified the beginning of the helicopter parenting wave at the turn of the millennium — and the beginning of the counter-reaction more than a year before it became mainstream. That is what Pattern-Based Foresight® delivers: Not a description of what everyone can already see. But a map of new and unknown behaviour that is on its way.
The keynote reveals: Why parenting culture is always society's earliest and most precise signal. The full consequences of the helicopter generation — in the classroom, in the workplace and across organisations — and the schism school leaders and managers are now navigating. What AI does to the consequences of zero-failure culture, when the courage to fail is becoming the most valuable human capability. And what the arrival of the resilience generation demands from culture, education and leadership.
This keynote is for everyone who works with or around children and young people: School leaders and teachers who stand at the epicentre of the shift. Educators, municipalities and educational institutions. Leaders and HR teams recruiting and developing tomorrow's workforce — and managing today's employees who are parents. And organisations communicating with or selling to families — because this shift does not only change what people do. It changes what they believe is right and wrong.
Audiences take home: An understanding of the movement everyone senses but few have named. Concrete implications for teaching, leadership and strategy. And a head start.
Eva Steensig speaker reel
Watch Eva Steensig in action
Eva Steensig speaks about these topics
- Behaviour
- Business
- Change
- Communication
- Consumer Behaviour
- Consumer Patterns
- Consumer Research
- Consumer trends
- Consumption
- Employee Engagement
- Future of Work
- Futurists
- Global Trends
- Growth
- High Performance
- Human Behaviour
- Identity
- Inspiration
- New Thinking And Innovation
- Organizational Change
- Purpose
- Resilience
- Social Behaviour
- Sociology
- Strategy
- Transformation
- Trends
- Understanding Cultures
- Zeitgeist
