Interview with Fraser Doherty
What is the message you hope people take away from your presentations?
I meet a lot of people who have a dream to start a business or to take their company to the next level and the biggest thing that holds them back is fear. My message is that there is no reason to be afraid.
My story also shows that something that can start as a simple idea , not necessarily reinventing the wheel, can grow into something amazing – something that becomes an international brand, generates millions in sales and hopefully does good for the community and the environment.
When did you know your SuperJam would be a success?
When I first started making jam with my Grandmother I would never have imagined that those first few jars would grow into a company supplying the biggest supermarket chains in the world.
When SuperJam first launched in the supermarkets, I visited my local supermarket and saw that store sell over 1,500 jars in one day – more jam than they would normally sell in a month! That was the day I realised that I had created a brand that consumers love.
Can you tell us about some of the projects you and the organization are currently working on?
As well as launching SuperJam in new countries around the world (including Scandinavia and the United States), we are launching SuperHoney and a variety of new products. I have also written two best-selling books about my adventures in jam, which have been published in countries as far away as Japan and Korea.
How has your age influenced your overall process, situation and outcome?
I think that starting out in business at such a young age meant that I had a certain naïveté – which is to say that I saw no reason why I couldn’t get my products into supermarkets and I looked at jam with a fresh pair of eyes, compared to the 100 year old companies I am competing against.
What is the most amazing experience you have had as a keynote speaker?
Having spoken in over 20 countries around the world, it is hard to pick one event that I loved the most – I have met so many inspirational people, been to fascinating parts of the world and taken part in ground-breaking conferences.
What type of audience benefits most from your keynotes?
What I have found is that my story is accessible to a very wide range of audiences; from university students to marketing conferences, as well as events related to social responsibility.