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Julien Callede

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Julien Callede

UK

Julien Callede, co-founder of Made.com, shares practical insights on entrepreneurship, business growth, leadership and building resilient teams.

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UK

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Why book Julien Callede for your next event

  • Gain firsthand insights from the co-founder of Made.com on building a successful startup, securing funding and scaling internationally.
  • Discover practical strategies for business growth, retail innovation and creating meaningful customer experiences in changing markets.
  • Learn how to build motivated, resilient teams, embrace sustainability and develop a strong entrepreneurial mindset for lasting success.

Non-binding request for Julien Callede

Entrepreneur, Co-Founder of Made.com and Expert in Business Growth, Retail Innovation and Sustainable Entrepreneurship

Julien Callede is an entrepreneur, business innovator and co-founder of Made.com, one of Europe's fastest-growing startup success stories. Drawing on his experience building an international business, he delivers engaging keynotes on entrepreneurship, leadership, business growth and retail innovation. With experience across sustainability, education, health, sports and mental wellness, Julien shares practical insights into building successful businesses and resilient teams. His direct, enthusiastic and honest approach inspires corporations, business leaders and aspiring entrepreneurs to challenge conventional thinking, embrace innovation and turn ambitious ideas into reality.

 

Julien Callede – From Startup Founder to International Entrepreneur

Julien Callede is an entrepreneur, business innovator and co-founder of Made.com, a European startup success story that transformed an ambitious idea into an international retail business. As a keynote speaker, Julien brings audiences into the realities of entrepreneurship, sharing the decisions, challenges and opportunities that come with building a company from the ground up.

Founded in London in March 2010, Made.com grew into a business with more than 550 employees, offering over 10,000 original products to customers across 11 European countries and generating sales of more than $200 million. Julien's experience building and scaling the company provides valuable lessons for entrepreneurs, business leaders and established organizations looking to rethink their approach to growth.

His keynotes explore the entrepreneurial journey with refreshing honesty. From finding the motivation to launch a business and securing funding to navigating uncertainty and expanding into new markets, Julien shares the experiences that shaped his approach to entrepreneurship. He helps audiences understand what it takes to turn an idea into a functioning business and develop the resilience needed to keep moving forward.

 

Business Growth, Retail Innovation and Customer Experience

With extensive experience in entrepreneurship and retail, Julien Callede offers a fresh perspective on how businesses can grow, innovate and remain relevant in changing markets. His presentations explore the strategies behind successful business development, including growth hacking, retail optimization, internationalization and creating customer experiences that make a lasting impression.

Julien challenges companies to examine their existing business models and identify opportunities for meaningful improvement. He explains how understanding customer expectations, embracing innovation and developing new approaches to retail can strengthen a company's position in the market.

His insights are particularly valuable for established corporations seeking new ideas and startups looking to challenge traditional industry structures. By combining lessons from his entrepreneurial journey with practical business strategies, Julien encourages audiences to think differently about growth and discover new possibilities for their organizations.

 

Leadership, Corporate Culture and Resilient Teams

Building a successful business requires more than a promising idea. Julien Callede believes that motivated people, strong leadership and a healthy corporate culture play essential roles in long-term success.

Drawing on his experiences as a founder, Julien explores the human side of entrepreneurship, including the pressures of leadership, the challenges of building teams and the emotional rollercoaster of running a young company. He shares practical perspectives on maintaining motivation, creating a positive working environment and developing teams that can adapt to uncertainty.

His approach to leadership is direct and transparent. Rather than presenting entrepreneurship as a straightforward path to success, Julien discusses the difficult decisions and unexpected obstacles that business leaders face. His experiences help audiences better understand how to build happy, resilient teams while maintaining the energy and ambition required to move a business forward.

 

Sustainability and Challenging Traditional Business Models

Beyond his work with Made.com, Julien Callede has co-founded and participated in several projects involving sustainable brands, education, health, sports and mental wellness. These experiences have broadened his perspective on entrepreneurship and the opportunities for businesses to create positive change.

Spending much of his time between London, Paris and Barcelona, Julien works with executive committees and boards of large corporations that want to challenge their existing business models. He also collaborates with startups seeking new ways to enter markets and disrupt established approaches.

Sustainability is an important part of his work. Julien encourages businesses to explore how sustainable thinking can become part of everyday operations and long-term strategy. He connects this perspective with broader conversations about innovation, customer expectations and responsible business development.

His presentations inspire organizations to question established practices, explore fresh ideas and recognize opportunities for growth through more thoughtful business decisions.

 

Book Julien Callede for Your Event

Book Julien Callede for an engaging keynote that brings entrepreneurship, business innovation and leadership to life through real-world experience. His presentations combine practical advice with personal stories from building Made.com and working with businesses across different industries.

Julien speaks on a wide range of topics, including:

  • Entrepreneurship, startup funding and turning ideas into successful businesses
  • Business growth, growth hacking and international expansion
  • Leadership, corporate culture and building motivated, resilient teams
  • Retail innovation, optimization and the future of customer experience
  • Sustainability and developing responsible business models
  • Entrepreneurial motivation, navigating uncertainty and overcoming challenges

Fluent in English and French, Julien is a sought-after speaker for corporate events, industry conferences, business networks, small and medium-sized enterprises and gatherings of young entrepreneurs.

His enthusiastic, honest and approachable style allows him to connect with audiences at different stages of their entrepreneurial journeys. Whether addressing experienced executives or aspiring founders, Julien delivers insights that encourage fresh thinking and practical action.

With his combination of entrepreneurial experience, business knowledge and passion for sharing what he has learned, Julien Callede offers an inspiring perspective on building businesses, leading people and navigating the constantly evolving world of entrepreneurship.

Julien

Customer Reviews

5 of 5

"Inspirational and engaging! Julien was a keynote interviewee at out flagship ‘by invitation only’ retail event for Sr. Executives in eCommerce. Audience loved him and his insights into launching and developing an international eCommerce brand from scratch. He has been quoted throughout the two days after his interview and we’ve received a lot of inquiries from the delegates to connect with Julien post event. His charisma, thought leadership and inspirational nature were a perfect fit for the event’s opening keynote.

5 of 5

“Julien’s interview was as much of a pleasure for me as it was for our MBA crowd. It was supposed to run for 1h and lasted almost 2 as everybody found this an amazing story and loved engaging with him on topics as varied as starting a business or his views about corporate innovations, mental health issues or the startup world in general. I’d invite him again anytime.

5 of 5

“Julien was a pleasure to work with and a highly valuable speaker for our delegates. He was able to share up-to-date, practical takeaways for the audience that have been truly appreciated. Our c-level, global audience of retailers were inspired by the lessons shared by him.”

5 of 5

“Julien was fascinating and captivating. We received great feedbacks from our clients who loved his simplicity and openness. He was by far their favourite on that day!”

Rated 5.00/5 based on 4 customer reviews

Keynotes

Keynote by speaker Julien Callede:

From Startup to $200 Million: The Made.com Entrepreneurial Journey

How do you turn an ambitious idea into a pan-European business generating over $200 million in sales? Julien Callede shares the story behind Made.com, from its early beginnings to its rapid international growth.

Through personal experiences and honest reflections, Julien explores the challenges of launching a startup, securing investment, building a team and scaling a business. He reveals what worked, what went wrong and the valuable lessons learned along the way.

Key takeaways:

  • Discover how Made.com grew from a startup into a successful international business.
  • Learn how to raise capital, attract investors and manage investor relationships.
  • Understand why customer feedback, differentiation and creating real value are essential for growth.
  • Explore the challenges of scaling teams, maintaining innovation and managing growing pains.
  • Gain practical insights from the successes, setbacks and lessons of Julien's entrepreneurial journey.

This keynote offers an inspiring and realistic look at entrepreneurship, giving audiences valuable perspectives on building, growing and sustaining a successful business.

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Keynote by speaker Julien Callede:

Getting Started as an Entrepreneur: Turning Ideas into Businesses

Every successful business starts somewhere, but knowing where to begin can be one of the biggest challenges. Julien Callede shares his firsthand experience of launching a company, exploring the decisions, relationships and opportunities that helped turn an idea into reality.

From understanding customer needs and finding the right people to navigating uncertainty and deciding when to take the leap, Julien offers an honest perspective on the early stages of entrepreneurship. He discusses the mistakes, breakthroughs and unexpected challenges that shaped his journey.

Key takeaways:

  • Learn how to take the first steps toward launching a business and turning an idea into action.
  • Discover why understanding your customers and identifying genuine market needs matter.
  • Explore the importance of building relationships, finding partners and surrounding yourself with the right people.
  • Understand how timing, preparation and uncertainty influence entrepreneurial decisions.
  • Gain practical lessons from what Julien got right, what went wrong and what he would approach differently.

This keynote encourages aspiring entrepreneurs to move beyond ideas, overcome common obstacles and develop the confidence to start building their own businesses.

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Keynote by speaker Julien Callede:

Leadership and Recruitment: Building Strong, Resilient and Happy Teams

A successful business depends on the people behind it. But finding the right talent, building trust and keeping teams motivated can be among the toughest challenges for any entrepreneur or business leader.

Drawing on his experience growing Made.com, Julien Callede explores the realities of recruitment, leadership and creating a strong company culture. He challenges traditional hiring practices and explains why looking beyond your own industry can bring fresh perspectives, strengthen teams and encourage innovation.

Key takeaways:

  • Discover practical approaches to recruiting talented people and building strong, loyal teams.
  • Learn why hiring outside your industry can unlock new ideas and challenge established thinking.
  • Understand what makes successful partnerships and how to create a culture of trust.
  • Explore why employees stay, why they leave and how leaders can improve motivation and retention.
  • Learn from Julien's leadership mistakes and experiences managing teams through rapid business growth.

With honest stories and actionable advice, Julien helps leaders rethink how they recruit, motivate and develop people while building resilient teams that can grow alongside their business.

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Keynote by speaker Julien Callede:

Is Retail Dead or Reborn? Creating an Omnichannel Experience Customers Love

The retail industry is changing, and the boundaries between online and offline shopping are becoming increasingly blurred. What does this mean for traditional retailers, digital brands and businesses looking to create better customer experiences?

As co-founder of Made.com, Julien Callede brings firsthand insights into the changing retail landscape. He explores why digital-first and direct-to-consumer brands are opening physical showrooms, how traditional retailers can embrace e-commerce and what it takes to create an effective omnichannel strategy.

Key takeaways:

  • Understand how digitalization and changing customer expectations are reshaping retail.
  • Discover why online brands invest in physical showrooms and what traditional retailers can learn from them.
  • Learn how to connect online and offline channels to create a seamless customer experience.
  • Explore how customer feedback can guide retail innovation and omnichannel strategies.
  • Gain practical insights into what works, what fails and how to balance digital transformation within an organization.

Through examples from his entrepreneurial experience, Julien offers fresh perspectives on the future of retail and how businesses can create meaningful customer experiences across every channel.

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Keynote by speaker Julien Callede:

Sustainability and Profitability: Building Businesses That Make a Difference

Can businesses become more sustainable while continuing to grow and remain profitable? Julien Callede explores one of the most important challenges facing modern organizations: balancing commercial success with positive environmental and social impact.

Drawing on his involvement in sustainable brands and innovative business projects, Julien challenges the idea that sustainability must come at the expense of profitability. He discusses how established companies and startups can rethink their business models, identify meaningful opportunities and integrate sustainability into everyday business decisions.

Key takeaways:

  • Understand why sustainability is becoming an increasingly important consideration for businesses of all sizes.
  • Discover how to identify sustainability initiatives that create meaningful value.
  • Explore ways to integrate responsible practices into existing business models without compromising commercial goals.
  • Learn how innovation and sustainable thinking can create opportunities for growth.
  • Gain insights into the challenges, trade-offs and opportunities of building profitable, sustainable businesses.

This keynote encourages business leaders and entrepreneurs to see sustainability as an opportunity for innovation and long-term value creation, offering practical perspectives on building businesses that are both commercially successful and responsible.

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Julien Callede - Nordic eCommerce Summit 2014

FAQ

Here are the most common questions about Julien Callede

What topics does Julien Callede speak about?

Julien Callede speaks about entrepreneurship, startup funding, business growth, international expansion, leadership and corporate culture. His retail topics include omnichannel strategies, retail optimization and customer experience. He also addresses recruitment, employee motivation and sustainability. Across these subjects, he draws on his experience co-founding Made.com and working with startups and established corporations that want to challenge their business models.

What entrepreneurial experience does Julien Callede have beyond Made.com?

Julien Callede has co-founded and participated in projects involving sustainable brands, education, health, sports and mental wellness. His work also includes collaborating with executive committees and boards of large corporations seeking to challenge their business models. Alongside this, he works with startups exploring new approaches to entering markets. These activities inform his presentations on innovation, sustainability and responsible business development.

What does Julien Callede teach about getting started as an entrepreneur?

Julien Callede explores the first stages of launching a business in “Getting Started as an Entrepreneur: Turning Ideas into Businesses.” He discusses understanding customer needs, recognizing market opportunities and finding suitable partners. The presentation also examines timing, preparation and uncertainty. Drawing on his own decisions and mistakes, he explains how relationships and practical action helped turn an initial idea into a business.

How does Julien Callede explain the relationship between online and offline retail?

Julien Callede examines this relationship in “Is Retail Dead or Reborn? Creating an Omnichannel Experience Customers Love.” He discusses why digital-first and direct-to-consumer brands open physical showrooms, and how traditional retailers can develop their e-commerce approach. His presentation considers how organizations connect channels, respond to changing customer expectations and use customer feedback to guide an effective omnichannel strategy.

What is Julien Callede’s perspective on sustainability and profitability?

Julien Callede explores how commercial growth and responsible business practices can work together in “Sustainability and Profitability: Building Businesses That Make a Difference.” Drawing on his involvement in sustainable brands and other business projects, he discusses identifying meaningful initiatives and integrating sustainability into business decisions. He addresses the opportunities, challenges and trade-offs involved, connecting sustainable thinking with innovation and long-term value creation.

What does Julien Callede share about startup funding and investor relationships?

Julien Callede addresses raising capital, attracting investors and managing investor relationships through his experience co-founding Made.com. These subjects form part of his keynote on the company’s entrepreneurial journey. He places funding alongside the other challenges of building a business, including developing a team, understanding customers and managing expansion. His presentation uses personal experiences and reflections to explain the decisions and difficulties involved.

How much does a keynote cost?

The short answer is: it depends on the event and the scope of the individual assignment.

The fee varies depending on factors such as the speaker, duration, location, language, format and scale of the event. Please contact us with some information about your wishes and requirements, and we will promptly prepare a non-binding quote. Contact us here.

Non-binding request for Julien Callede

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