George Jerjian talks from experience and from the heart. George was just 52 when he was diagnosed with a bone tumour and given six months to live. Thankfully, his diagnosis was wrong, but so was the “hellish” semi-retirement he was propelled into. George had money, friends, newly restored good health, and an active social life, but it wasn’t enough. And so, he ‘unretired’ and embarked on a journey to discover his true purpose.
Three books and seven years of research later and George has the answer, and he’s dedicated his life to helping boomers avoid the same ‘semi-retirement’ fate. A former financial advisor, George is on a mission to help retirees create a plan for their later years which is about much more than money.
George’s innovative and pioneering program, the DARE Method®, created in 2018, has helped clients the world over. DARE is not just another word for courage, which we need to “unretire,” but also an acronym for Discover, Assimilate, Rewire, and Expand. In Discover, we learn about what retirement is, and what it is not. In Assimilate, we learn about our two minds: the conscious and subconscious, and how they operate. In Rewire, we learn how to reset our subconscious mind, to remove obstacles that block the life we want to live. In Expand, we learn that in life nothing retires: we are either growing or dying. So, which will you choose?
George has written three bestseller books in the post-retirement phase:
- Spirit of Gratitude: Crises are Opportunities (2018), is about his personal journey into a 30-day silent retreat and finding his true self, his vulnerable self.
- DARE to Discover Your Purpose: Retire/Refire/Rewire (2022), an international bestseller, is about the need to dare to become who we were meant to be though a process of moving from a fixed mindset to a growth mindset.
- Odyssey of an Elder: Around the World in Eighty Days (2025), also an international bestseller, is about George’s boyhood dream, and his taking an elder gap year to explore new possibilities for his next chapter and to encourage retirees to seek new beginnings.
George’s illustrious, almost half-century career spans several fields including marketing, journalism, real estate, and finance. He’s an author of 12 books, an Emmy award winning producer and a Distinguished Toastmaster.
