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George Jerjian - <p>George Jerjian is a retirement alchemist, mindset mentor, author, and speaker, who&nbsp;helps retirees to<em> “unretire”</em> and find a new beginning with his DARE Method®&nbsp;courses.</p>

George Jerjian

George Jerjian is a retirement alchemist, mindset mentor, author, and speaker, who helps retirees to “unretire” and find a new beginning with his DARE Method® courses.

5.00 of 5

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5 of 5

“George’s broad knowledge of the social, psychological, and economic realities confronting today’s retirees, combined with his personal story, and his varied exercises, helped me to create an individualized path of action. Now, I am more energized and enthused about my future.”

Jane Sawyer

San Diego, CA

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Why book George Jerjian for your next event

  • Challenges outdated retirement thinking and equips audiences to create a meaningful, purpose-driven next chapter.
  • Creator of the DARE Method®, blending psychology, neuroscience, and lived experience into practical reinvention tools.
  • International bestselling author and Emmy Award-winning producer with five decades of business insight.

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DARE to Discover Your Purpose

George Jerjian helps organisations and individuals to rethink the future of retirement, identity, and purpose in an era of longer lives.  As people live longer and traditional career identities disappear, George Jerjian shows audiences how to reinvent themselves with purpose, identity, clarity, and renewed energy for their next chapter. George Jerjian doesn’t just speak about reinvention — he has lived it. He is a leading voice on identity reinvention in later life.

 

At 52, George was diagnosed with a bone tumour and given six months to live. The diagnosis proved wrong, but it triggered something even more profound: an early, unwanted exit from the career identity that had defined him for decades. What followed was a “hellish” semi-retirement — a life that looked successful on the outside yet felt deeply unfulfilled within.

Rather than accept that retirement meant slowing down, George chose to “unretire.” That decision launched a transformative journey to discover purpose beyond titles, status, and financial success — a journey that now inspires audiences around the world.

Today, George is one of the leading voices challenging the outdated narrative of retirement. Through his talks, writing, and global programmes, he helps people — especially baby boomers and retirees — shift from ending to new beginning, creating lives filled with meaning, growth, and vitality.

A former financial advisor, George understands that while financial security is essential, it is not enough. His work focuses on the non-financial side of retirement — identity, mindset, purpose, and emotional reinvention — the hidden challenges few people prepare for but almost everyone faces.

 

The DARE Method®

In 2018, George created his pioneering DARE Method®, a transformational framework that has helped clients worldwide reinvent their later years.

DARE is another word for “Courage” and it also an acronym for:

  • Discover — understanding what retirement really is (and what it is not)

  • Assimilate — uncovering how the conscious and subconscious mind shape our lives

  • Rewire — resetting limiting beliefs to create new possibilities

  • Expand — embracing growth, because in life we are either evolving or declining

The method blends mindset psychology, neuroscience, personal development, and lived experience — delivered with warmth, honesty, and practical clarity.

 

Bestselling Author

During his own post-retirement reinvention, George became an internationally bestselling author, writing books that challenge conventional thinking about ageing and purpose:

  • Spirit of Gratitude: Crises Are Opportunities (2018) — a deeply personal journey through a 30-day silent retreat and the discovery of authentic self.

  • DARE to Discover Your Purpose: Retire / Refire / Rewire (2022) — a global bestseller focused on transitioning from a fixed mindset to a growth mindset in later life.

  • Odyssey of an Elder: Around the World in Eighty Days (2025) — an inspiring story of fulfilling a boyhood dream and encouraging retirees to embrace their own next adventure.

 

Professional Credentials

George’s distinguished career spans nearly five decades across marketing, journalism, real estate, and finance. He is the author of 12 books, an Emmy Award-winning producer, and a Distinguished Toastmaster — combining storytelling mastery with practical wisdom and stage presence.

 

Speaking Impact

Audiences leave George’s talks not just inspired but transformed — with a renewed sense of possibility about what their next chapter can become.

Because George’s message is simple yet powerful:

Retirement is not the end of your story — it can be the beginning of your most meaningful chapter.

Popular Speaking Topics”

  • The Identity Renaissance: Reinventing Life After Retirement

  • The Non-Financial Crisis of Retirement

  • The Psychology of Starting Again at 60+

  • How to Create a Purpose-Driven Third Act

  • The DARE Method® for Lifelong Growth

Customer Reviews

5 of 5

“George’s broad knowledge of the social, psychological, and economic realities confronting today’s retirees, combined with his personal story, and his varied exercises, helped me to create an individualized path of action. Now, I am more energized and enthused about my future.”

5 of 5

“George literally saved my life; he pulled me up out of depression and has given me a new path. My passion has always been fitness, whilst my career was in Healthcare IT. The DARE Method® is simple to follow but not ‘easy’ because it takes courage and commitment to figure out your truth. I have more hope and excitement than I’ve had in YEARS! Now, at 63, I’m getting my Personal Trainer certificate.”

5 of 5

“As a typical understated Yorkshire woman, I don’t do superlatives . . . but George’s live sessions were amazing! I achieved so much more than I could have by following a self-directed course. George’s course is so simple yet very powerful. I feel enthusiastic and in control of my future. I would definitely recommend this course, it is life-changing!”

5 of 5

“The DARE Method® is a game changer! The course is extremely well thought out and relevant, and the weekly homework is engaging. I now have a clear vision and a working plan for my next chapter in life. No matter where you are on your journey in retirement, you will benefit greatly from George’s course.”

5 of 5

“The intensity and personal interaction enabled me to unblock problems holding me back in an atmosphere of serious yet light-hearted understanding which has begun to transform my life. I am now a work in progress. I recommend this program because it is needed by so many people.”

5 of 5

“Because of George, my mindset has changed to such an extent that I have engaged more new clients and while I am busier than I have been for some time, I have more energy, endurance, and enthusiasm in my life.”

5 of 5

“George’s course ticked all the boxes. I love doing courses, developing personally, and learning, and I was amazed by how much George knew, how spiritual he was, and how everything he said was backed up by experience and study. I couldn’t believe how many books he’d written. I came away from the course with a plan, a blueprint for the next chapter, but also much more than that. George gave me a focus and shifted my mindset, helping turn negatives into positives.”

5 of 5

“The biggest take home lesson I learnt from George’s course and our conversations is to think differently. I want to do something in the US, where I live most of the time, so I need to step away from my typical medical identity, look at what excites me, and where I can use my skills & experience in a new way. I need to find my tribe and put out myself out there to create opportunities, see what happens and not be afraid of failing. I feel more energised about the future and realise that action needs to be taken. I’ve already started by adapting my own business in the UK. I am grateful to George for his help and guidance, and I highly recommend his course.”

5 of 5

“The DARE Program is a must-do gem for anyone nearing, or already in, their retirement years. My goal, to write a memoir, has been ignited by this. Now, I am newly inspired to begin the journey of chronicling my life with the purposeful aspiration of touching the hearts of others. George Jerjian helped me reach this point, with his warm and compassionate teaching style. He is skilled and experienced in guiding fledgling retirees along the road to a deeply satisfying and fulfilling future.”

Rated 5.00/5 based on 9 customer reviews

Keynotes

Keynote by George Jerjian:

Signature Keynote Themes

George Jerjian is a leading voice in the global conversation about retirement reinvention. Drawing on his own journey from “semi-retirement” to purposeful reinvention, he challenges the outdated narrative that retirement is a reward at the end of work.

He argues instead that retirement is a profound identity transition and without preparation, it can become a slow unravelling of meaning, confidence, and relevance.

Through his proven DARE Method®, George equips audiences with a practical and inspiring framework to transform retirement into a powerful new beginning.

With over 20 years of speaking experience across corporate, public, and media platforms, George delivers keynotes that are thought-provoking, energising, and deeply human.

Signature Keynote Themes

  • Identity Renaissance: Who are you without your job title — and who are you becoming?
    A bold exploration of identity loss, reinvention, and psychological renewal in later life.
  • Dare to Discover Your Purpose: A structured roadmap to rediscover clarity, direction, and contribution beyond traditional retirement.
  • Retirement Reimagined: What retirement truly is — and what it is not. Slaying the myths and exposing the hidden risks of drifting into disengagement.
  • Is Retirement in Crisis? Why the traditional retirement model is broken — and what forward-thinking organisations must do about it.
  • Boomers: The Best Is Yet to Come: A reframing of later life as a stage of growth, wisdom, impact, and possibility.
  • Ageism Starts Within: How unconscious ageist beliefs sabotage confidence — and how to dismantle them.
  • Beyond the Pension Pot: Why non-financial planning is the missing piece in retirement readiness — and how organisations can address it strategically.
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