Keynote speaker Graham Webster has worked in Customer Experience for many years, including as Director, Customer Experience for Telefónica O2 Europe (incorporating the O2 businesses). He led the Customer Experience activities, developed and used a comprehensive best practice Customer Experience Strategy Framework and demonstrated the link between improving customer satisfaction and increasing customer lifetime value.
For Graham Webster the creation of Customer Experience and satisfaction is only possible when the whole organization is involved. His worldwide change program “Turning Customers into Fans” across Telefónica became a key strategic priority for all existing businesses and made it possible to improve customer satisfaction drastically.
His organisation wide approach to Customer Experience / customer satisfaction has proven to be very successful. José María Álvarez-Pallete, Chief Operating Officer, Telefónica S.A. commented “Graham made a significant contribution to the company strategy and was instrumental in obtaining senior management engagement, creating and successfully leading the “Turning Customers into Fans” activity across Telefonica globally. Acting as the conscience of the customer, challenging our Operational Boards and stimulating debate across functions, he helped maintain the customer focus, whilst simultaneously bringing new ideas and improvement opportunities to strengthen the Customer Experience.”
With more than 35 years in the telecommunications industry, enthusiast speaker Graham Webster has extensive experience in Profit & Loss (P&L) general management, customer experience, corporate strategy and development, mergers and acquisitions, call centre management, sales & marketing, operations, business and strategic planning.
Graham Webster is an experienced keynote speaker with a vivid style. He has the gift to give simple explanations to complicated matters and knows how to handle almost any kind of audience. The sought-after speaker Graham Webster engages in his talks and leaves the listeners with a long-lasting learn effect while educating, entertaining and enchanting.