Guenther Steiner – Leadership from the Front Line of Motorsport

Book Guenther Steiner for your event and give your audience a rare look behind the scenes of world-class motorsport. As CEO & Executive Chairman of the Red Bull KTM Tech3 MotoGP team and former Team Principal of the Haas F1 Team, Guenther has operated at the highest level of global sport for decades. His keynotes combine high-stakes stories with clear leadership takeaways that resonate far beyond the racetrack.

Guenther’s career spans rallying, Formula 1, NASCAR and MotoGP. Across every chapter, one thing stands out: his ability to build teams, shape culture and deliver results in complex, fast-moving environments.

From Rally Engineering to Championship Success

Guenther began his career in rallying, where he built his technical and operational foundations. With Mazda, he achieved championship success before moving into senior technical roles at Prodrive and Ford M-Sport. There, he led teams to European titles and worked closely with World Champions including Colin McRae and Carlos Sainz.

These early years shaped his approach to leadership. Motorsport leaves no room for hesitation. Decisions must be made quickly, based on incomplete information, and executed by highly specialised teams under extreme pressure. Guenther learned how to align engineers, drivers and mechanics around a shared goal while maintaining accountability and trust.

In his talks, he draws on these experiences to explore how technical excellence, clarity in communication and personal responsibility create high-performance cultures.

Formula 1: Building and Restructuring at the Highest Level

In 2002, Guenther transitioned to Formula 1 as Managing Director of Jaguar Racing. Tasked with restructuring the organisation, he streamlined operations and strengthened internal processes. The team secured a podium finish at the Italian Grand Prix, marking a key milestone during a period of transformation.

He later returned to Formula 1 with Red Bull Racing and went on to establish Red Bull’s NASCAR programme in the United States. Expanding into a new championship required strategic thinking, cross-cultural leadership and the ability to scale operations internationally. Guenther gained deep experience in managing global motorsport programmes, balancing performance, commercial demands and long-term vision.

These chapters of his career form the backbone of his insights on leading through change, building new ventures and turning ambition into execution.

Team Principal, Haas F1 Team

Handpicked by owner Gene Haas, Guenther was entrusted with forming the Haas F1 Team from the ground up. Creating a Formula 1 team is a rare challenge. From recruitment and supplier partnerships to operational structure and culture, every decision shapes long-term success.

Under Guenther’s leadership, Haas entered Formula 1 in 2016 and delivered the most successful debut by a new constructor this century. The team later secured its first Formula 1 pole position in 2022 and established itself as one of the sport’s leading independent teams.

Leading Haas required resilience. Formula 1 is unforgiving, both technically and commercially. Budgets, regulations and performance pressures constantly shift. Guenther speaks openly about setbacks, tough calls and the realities of competing against manufacturer-backed giants. His honesty is exactly what makes his keynotes powerful. He addresses what it truly takes to build a competitive organisation from scratch and keep it fighting year after year.

MotoGP: A New Chapter with Red Bull KTM Tech3

In 2025, Guenther expanded his leadership into two wheels by leading a consortium to acquire the Red Bull KTM Tech3 MotoGP team, one of the paddock’s longest-standing outfits. From 2026, he assumes the role of CEO, building on Tech3’s legacy while driving growth and competitive performance in the world championship.

Moving from Formula 1 to MotoGP reflects his appetite for new challenges and long-term development. He shares insights on entering established environments, respecting heritage while pushing for evolution, and setting a clear direction for future success.

Author, Media Figure and Global Speaker

Guenther became a breakout star of Netflix’s Drive to Survive, where his no-nonsense communication style resonated with audiences worldwide. His directness, humour and authenticity made him one of the most talked-about figures in the sport.

His books, Survive to Drive and Unfiltered, both became Sunday Times bestsellers. In them, he offers an honest account of leadership inside Formula 1, further strengthening his reputation as a compelling voice in global sport.

In 2025, Guenther continued his speaking career alongside an international live tour with Fane, bringing stories and lessons from elite motorsport to corporate audiences and theatres around the world. On stage, he is engaging, sharp and refreshingly straightforward.

Why Book Guenther Steiner for Your Event

• Clear, practical lessons on leadership, culture and decision-making

• First-hand experience building and scaling teams in global sport

• Honest reflections on resilience, pressure and managing top talent

Guenther Steiner does not offer theory. He offers experience earned at 300 km/h. For organisations navigating change, growth or high-performance demands, his perspective is both relevant and actionable. Book Guenther Steiner for your event and give your audience leadership insights from the very heart of Formula 1 and MotoGP.