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Anecdotal style that inspires, educates and entertains

Ian Cooper

travels from UK

Successful entrepreneur, expert on customer service and popular speaker on how to win profitable customers and clients

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About Ian

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Professor and keynote speaker Ian Cooper is one of Britain’s most highly sought after speakers within the field of Customer Service. His many years of speaking experience enable him to give smooth talks with a lively anecdotal style. He has helped businesses and organisations of all sizes and types to achieve more success and profitability.

Ian Cooper is an internationally acclaimed customer service; sales success and business development specialist, who has helped over 900 businesses through his pragmatic and common sense approach. Ian is particularly known for his lively, humorous, down to earth and anecdotal style that inspires, educates and entertains. Ian has years of experience as a speaker and has spoken at numerous corporate events, conferences, public and ‘in house’ seminars and ‘after dinner / lunch’. He has presented numerous ‘Masterclass’ tours of his own on various subjects.

Speaker Ian Cooper has more than 30 years of entrepreneurial success in his own right, having created several successful businesses. In his capacity as a business consultant he has advised and helped over 800 businesses of all sizes in many sectors to become more profitable. Professor Cooper is the author of the ‘Financial Times Guide To Business Development: How To Win Profitable Customers and Clients’. With books published by major global publishers in 13 languages and 56 countries around the world, Ian Cooper is one of the most published non-fiction business / personal development authors in Britain.

In recognition of Ian’s contribution to the fields of customer service; business development and ‘service sector’ marketing he was awarded a Visiting Professorship at Henley Business School, part of the University of Reading.

See keynotes with Ian Cooper

    Keynote by Speaker Ian Cooper

    The Art of Conversation: How To Get The Most Out Of Conferences; Events; Business And Social Situations.

    • Getting some profitable and practical tips in an entertaining and informative way about how to get the most out of ‘networking and mingling’ is the perfect early keynote for any business or social situation, conference or event.
    • The truth is, most people have some level of anxiety in business and social situations, not just at formal events, but also sometimes in simple 1 – 1 situations, or even in those speculative exploratory meetings with potential leads or contacts. It is quite bizarre that everyone is expected to be naturally good at ‘mixing’. Rarely does anyone really address this in a practical, entertaining and blunt style. However, with some simple strategies and techniques, confidence grows and results can massively improve.
    • So in this pragmatic presentation, always tailored appropriately to the event, Professor Ian Cooper explores the art of conversation in a light, informative way to help delegates get the most out of a conference or event.


    Keynote by Speaker Ian Cooper

    ‘Just Ask’- How To Get Whatever You Want By Asking The Right Questions

    • Professor Ian Cooper has literally written ‘the’ book on making the most out of the personal and business opportunities that life throws at us.
    • In this practical, anecdotal and entertaining keynote, based on his globally published book ‘Just Ask’, delegates will hear the secrets of how to stack the odds in their favour when it comes to asking for things, both large and small.
    • In this keynote Professor Ian Cooper will share his golden rules of asking, his ‘Technology of Questions’ and  shows his audience how to develop a mindset that’s always ready to ‘Just Ask’. Being able to ask for things and get the answer you want is almost a ‘Super Power’!

    Keynote by Speaker Ian Cooper

    Customer Service

    • Profession Ian Cooper has various keynote on Customer Service. Among other topics, he talks about the ultimate Marketing and sales tool, the 10 Commandments of Great Service and ‘inspired Customer Service: What Are You Missing?’

Interview with Ian Cooper

Can you discuss your most recent book?

I was approached by the publishers of the Financial Times brand to write a book for them called – the ‘Financial Times Guide To Business Development: How To Win Profitable Customers and Clients’. It is aimed at entrepreneurs, business owners and managers at all levels who want practical, easy to understand tips and techniques on how to win more business. The most important thing about the book is that it is readable, light and entertaining and these are the reasons for its international success. The book mirrors my presenting style.

How has your entrepreneurial success impacted your keynote speeches?

This one is easy. My audiences can instantly ‘feel’ that I know what they are thinking and dealing with on a day-to-day basis. This helps massively in really connecting with them. They very quickly realize that I have been where they are and the anecdotal personal story telling style keeps them engaged.

What types of audiences benefit most from your keynotes?

Open minded, aspirational business people who are looking for a simple, common sense approach and a way of thinking that will trigger those … ‘that’s it moments’. My audiences enjoy my use of humour and entertaining pragmatism. I am particularly experienced in presenting to audiences from the ‘service’ sector.

What is the most unique experience you have had as a speaker or presenter?

I guess presenting to 350 people for an hour as a guest speaker on a cruise ship in a force 9 –11 storm stands out in my mind as quite an experience and challenge … although not one I would be wild about repeating!

What are some of the most important aspects of customer service?

How does the experience of dealing with a particular business or organization make someone ‘feel’? All the tools of customer service that I speak about … keeping promises, exceeding expectations, going the extra mile, building relationships with them etc. etc. etc. … ultimately all relate to trying to influence these feelings. Make them ‘feel’ good and they will come back again and again and tell others how good you are. Everything else is detail!

What are some of your most popular keynote topics?

I have spoken on many topics over the years, however here are a few of the most popular, which always great a great reaction, because they are very practical, anecdotal, informative, entertaining and observational:

  • The Common Sense Truths Of Business Development – An amusing look at how business often gets the basics wrong and what they should be doing, if they want to win more profitable customers and clients.
  • The Art of Conversation in Business and Life – Everyone has to mix and chat to do business. How we get on with others will often influence how successful we are! Here are the golden rules of ‘dos and don’ts’ presented in an entertaining way. This is great in semi social and business situations or at conferences, where delegates can immediately use the information by networking and chatting with others.
  • The Art of Asking For What You Want – Based on my very successful book ‘Just Ask’, which is published in over 30 countries. This is a lively, entertaining and potentially very profitable topic. Delegates will hear about the importance of ‘questions’ and how to get whatever they want, just by asking the right question in the right way.
  • Business Development for Law Firms – In addition to my general business and communications topics, I have a specialization in law firm marketing and business development. I am one of the most experienced specialists in this area in the world and often speak on this topic at public events for the legal sector or in house for legal firms.
  • Customer service – informative, entertaining and provocative stories and tips about the good, bad and the ugly when it comes to customer service.
  • How To Be A Time Master – a thought provoking and sideways look at getting control of your time and life.
  • Business development and entrepreneurship – peak personal performance and business development skills.

Converting telephone enquiries into profitable business – many businesses have used my special techniques and doubled their business.

See keynotes with Ian Cooper
Non-binding request for Ian Cooper

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.

Keynote topics with Ian Cooper