Mark Stiving helps companies capture their true worth by understanding how buyers think and make pricing decisions.
5.00 of 5
Top rated!5 of 5
“Mark loves pricing, loves educating, and loves coaching companies. He's doing what he loves and, because of that, he does it with passion and energy.”
Federico de la Balze, Director
Pacific Lake Partners
Mark Stiving doesn’t approach pricing as a numbers game. He approaches it as a way of understanding people. With a Ph.D. in Pricing from UC Berkeley and more than 25 years of experience, Mark has helped hundreds of companies, from global technology leaders like Cisco to fast-growing firms such as CrowdStrike, capture more of the value they create. On stage, he brings clarity to one of the most misunderstood business disciplines and shows audiences how better pricing starts with better thinking. His talks are grounded, insightful, and focused on results that last.
Mark Stiving is a pricing expert, advisor, and speaker known for changing how leaders think about value and profit. He holds a Ph.D. in Pricing from UC Berkeley and has spent more than two decades working hands-on with companies across industries. His work spans startups, established market leaders, and high-growth technology firms, all facing one common challenge: how to price in a way that reflects real value and supports long-term success.
From early on, Mark was fascinated by pricing. As a child walking through grocery stores, he noticed that nearly every cereal box ended in .99 and wondered why. That curiosity evolved into a lifelong focus on understanding how buyers perceive price, value, and fairness. Today, that same curiosity drives his research, teaching, and speaking.
What sets Mark Stiving apart is his belief that pricing problems cannot be solved without understanding how customers think and make decisions. A pivotal personal experience taught him that assumptions about logic and rational behavior often get in the way of real insight. That lesson became the foundation of his approach to pricing psychology.
Rather than relying on formulas alone, Mark helps leaders see pricing through the eyes of their buyers. He explains how perceptions, emotions, and context shape willingness to pay, and how small changes in framing can lead to significant improvements in profit. His frameworks are practical, structured, and designed for immediate use, making them highly relevant for executives, sales leaders, product teams, and founders.
Mark Stiving is the author of four books, including Selling Value and Instant Profits, where he distills complex pricing concepts into clear, usable ideas. His writing reflects the same clarity and depth that audiences experience in his talks. He is also the host of the Impact Pricing podcast, a popular show where he explores pricing strategies, buyer psychology, and real-world examples with experts from around the world.
Through his books and podcast, Mark has built a reputation as a thoughtful and practical voice in the pricing community. He doesn’t rely on hype or dramatic claims. Instead, he offers proven insights that help companies grow profitably while maintaining strong customer relationships.
When you book Mark Stiving for your event, your audience gains more than inspiration. They gain tools and perspectives they can apply the very next day. Mark’s sessions are designed to shift thinking, not just energy in the room. He shows how to identify underpriced value, communicate it effectively, and align pricing strategies with how buyers actually decide.
Key themes in his talks often include:
Understanding buyer psychology and decision-making
Moving beyond cost-plus and competitor-based pricing
Communicating value with confidence and clarity
Making pricing a strategic advantage, not a compromise
Mark delivers these insights with a calm, confident presence shaped by decades of experience. His style resonates with analytical minds as well as creative thinkers, making his talks suitable for leadership conferences, sales kickoffs, strategy sessions, and executive offsites.
Outside of his professional work, Mark Stiving lives in Reno with his wife, Carol. He is a licensed pilot who enjoys flying his own plane over the Nevada skies. Over the years, he has also pursued demanding activities such as mountain biking, paragliding, scuba instructing, and white-water kayaking. These pursuits reflect a consistent theme in his life: a respect for calculated risk and total focus.
That same mindset shows up in his work on pricing. Mark understands that pricing decisions involve risk, judgment, and responsibility. He helps leaders approach those decisions with clarity, confidence, and discipline.
Book Mark Stiving for your event if you want your audience to rethink pricing from the inside out. His insights help organizations stop leaving money on the table and start capturing the value they already create. With deep expertise, real-world experience, and a grounded delivery style, Mark Stiving equips leaders to make smarter pricing decisions that drive sustainable growth.
5 of 5
“Mark loves pricing, loves educating, and loves coaching companies. He's doing what he loves and, because of that, he does it with passion and energy.”
Federico de la Balze, Director Pacific Lake Partners
5 of 5
“His ability to develop trust, engage people where they are, and challenge them to take new perspectives is remarkable. Within hours, Mark had seasoned veterans see the value they were providing their customers in a way they had overlooked for decades.“
Allan Lamar, Operating Partner Banyan Software
Keynote by Mark Stiving:
How to Win More Business at Higher Prices
Your sales team is trapped in a price war they can't win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.
The Hidden Truth: This isn't a pricing problem; it's a value communication problem. When buyers focus on price, it's because they don't fully grasp the value of what you're selling.
In this keynote, award-winning author and speaker Mark Stiving will reveal:
Why buyers default to price comparisons (and the psychology behind it)
How to identify prospects who will pay premium prices for premium value
The exact frameworks that shift conversations from cost to value
Negotiation strategies that preserve margins while closing more deals
Real techniques to quantify your value in dollars, not features
The Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.
Perfect For:
Sales teams and revenue organizations
Sales leadership and management
B2B companies facing pricing pressure
Professional services firms
Technology and software companies
Sales conferences and training events
Keynote by Mark Stiving:
Turn Hidden Value into Revenue Growth
You deliver massive value to your customers, but do you capture your fair share of that value? For most companies, the answer is a depressing, "no."
The Hidden Truth: This disconnect isn't about your capabilities; it's about the gap between the value you deliver and the value they perceive. When buyers can't see your full impact, they make decisions that hurt both of you.
In this keynote, award-winning author and speaker Mark Stiving will uncover:
Why smart buyers consistently undervalue exceptional solutions (and how to fix it)
The psychology behind how people assign worth to business decisions
How to identify segments that recognize and reward true value
Proven frameworks to quantify and communicate your impact in terms that matter
Your Bottom Line: Stop being undervalued. Start capturing what you're worth and watch your business transform.
Perfect For:
Leadership teams and executive audiences
Revenue executives and growth leaders
Association conferences and industry events
Companies struggling with commoditization
Organizations with complex or transformational solutions
Keynote by Mark Stiving:
How to Raise Prices without Losing Customers
Fear. Fear is what keeps most companies from raising their prices, or at least raising prices enough. Yet price increases are one of the most powerful tools to improve your bottom line.
The Hidden Truth: While no customer wants a price increase, many will accept it—and Mark can help you identify who and how much.
In this high-ROI keynote, award-winning author and speaker Mark Stiving will reveal:
Why most companies are chronically underpriced (and the signs you're one of them)
Strategic frameworks to identify which customers and products can absorb higher prices
Communication formulas that minimize resistance and maximize acceptance
When and how to implement increases without triggering competitive retaliation
The Bottom Line: Stop leaving money on the table. Start capturing the profits you've already earned.
Perfect For:
CEOs and executive leadership teams
Private equity and venture capital events
Industry associations and executive conferences
Leadership retreats and strategic planning sessions
Companies facing margin pressure or cost increases
Keynote by Mark Stiving:
Erase Buyer Disconnect Before It's Baked Into Your Algorithms
AI companies are burning through millions in development costs while struggling to justify premium pricing to customers who see AI as either "magic" or "just another tool."
The Hidden Truth: The same value communication principles that work for traditional products become even more critical with AI, but most companies are getting it wrong.
In this cutting-edge keynote, award-winning author and speaker Mark Stiving will reveal:
Why Pricing AI feels different, but isn’t
How to apply proven pricing principles to AI products
How to quantify and communicate AI value when benefits are hard to measure
Frameworks to price AI agents, models, and automation tools profitably
Strategies to justify premium pricing for "invisible" AI capabilities
Methods to segment AI buyers based on value realization, not just features
The Bottom Line: Price for the transformation, not the technology.
Perfect For:
AI company executives and leadership teams
Technology conferences and innovation summits
Venture capital and private equity events
SaaS companies adding AI capabilities
Organizations investing heavily in AI development
