Mickey Wilson

Mickey Wilson blends creativity, psychology and AI to transform generic brands into differentiated, resonant market leaders.

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3 Client reviews

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I just wanted to say huge thanks to you and Chris for your talk at Greenford Quay. It was so fantastic to have you there – both for myself and TIC, and also (and most importantly!) for the audience who were so engaged with what you had to say. Thank you for also sticking around afterwards, I know how much guests enjoyed chatting to you.

Alasdair Moore

The Intrepid Collective

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Non-binding request for Mickey Wilson

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+1 347 223 5128 +44 20 3744 5675

Why book Mickey Wilson for your next event

Walk away with clear tools to differentiate your brand, ignite culture, and lead with strategic clarity in a crowded market.
Future-proof your brand by leveraging behavioural psychology, strategic insight, and AI-driven creativity.
Created the DARE Formula, now used by brands globally to unlock Differentiation, Authenticity, Resonance, and Expression.

Non-binding request for Mickey Wilson

Building Bold Brands That Actually Stand Out

Looking to ignite brand-led growth? Mickey Wilson, CEO of Firestarter and creator of the DARE Formula, empowers rebellious scale-ups and purpose-driven SMEs to build bold, differentiated brands that resonate. With 30+ years’ experience and clients like Tesco and Samsung, she blends psychology, strategy, and AI to future-proof your brand. Her keynotes are packed with actionable insights and spark lightbulb moments for founders, leaders, and teams ready to lead with purpose, clarity, and creative courage in a world of brand sameness.

Keynote Speaker Mickey Wilson is a trailblazer in brand transformation, known for helping ambitious businesses break free from brand blandness and build bold, purpose-driven identities that truly resonate. As CEO and founder of Firestarter, a leading brand consultancy, Mickey fuses psychology, strategy, and creativity to fuel brand-led growth for scale-ups, SMEs, and global names alike. With over 30 years of experience and a client list including Tesco, Samsung, Ocado, and CIMA, Mickey brings unrivalled insight into what makes brands stand out and stay relevant.

Mickey is the creator of the proprietary DARE Formula, a powerful framework that equips organizations with the four essential ingredients for brand success: Differentiation, Authenticity, Resonance, and Expression. Her keynote sessions deliver practical tools that empower leaders, founders, and marketing teams to align brand with culture, unlock creative leadership, and lead with purpose in a saturated market.

In an age of automated sameness, Mickey brings a refreshingly human approach to branding, one that sparks clarity, connection, and long-term impact. Her keynotes are fast-paced, idea-packed, and designed to inspire immediate action.

Whether you're navigating a rebrand, scaling your business, or redefining your market position, Book Mickey Wilson for your event to deliver the clarity, frameworks, and inspiration your organization needs to create a brand that truly leads.

Keynote Speaker Mickey Wilson is the brand catalyst your audience will remember and act on.

Customer Reviews

Alasdair Moore The Intrepid Collective

Watching Mickey present was like being back at school with your favourite teacher – fun, exciting and rewarding. Mickey’s energy and excitement are second to none. Every founder should hear this talk.

Clark Ballantyne WEYTEC

Thank you so much for our fantastic session today. It was truly a pleasure to have you with us, and I am sure the founders found your insights incredibly valuable. The content translated perfectly to the Nordic regions, and we really appreciated the practical tips you shared.

Maria Fagranes Clemmensen Tech Nordic Advocates

Keynotes

Keynote by Mickey Wilson:

Ignite Your Brand

This talk is all about brand transformation – how to build a brand that is clear, compelling, and impossible to ignore. In particular, Mickey will focus on the importance of brand ingenuity, psychology and commercial strategy to create brands that scale successfully.

Audience takeaways:

Find out where you are on the Brand Maturity Model
Discover the benefits of being a powerful brand
Key branding do's and don'ts.

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Keynote by Mickey Wilson:

How to Become a Master of Differentiation (Differentiation Boardroom)

This talk dives into the art of differentiation, why it’s essential, and how brands can carve out a unique space in their industry. It reveals how the world’s most successful businesses position themselves as the only choice in their field.

Audience takeaways:

Learn about the psychology of choice
How to Create an Irresistible Unique Value Proposition (UVP)
Understanding your brand’s authenticity (vision, strengths, values).
How to ensure differentiation is clear at every single touchpoint.

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Keynote by Mickey Wilson:

Brand Resonance - How Your B2B Can Connect on a Deeper Level

This thought-provoking and emotionally intelligent keynote explores one of the most underused forces in B2B branding: resonance. While many businesses focus on relevance – features, ROI, efficiency – this talk reveals why resonance is the key to lasting emotional connection, loyalty and trust. Relevance vs Resonance, Brand Personality, Understanding Your Audience Deep Drivers, Decision Making and Elevating Your Brand.

Audience takeaways:

How to win hearts, as well as minds, to build valuable long-term relationships.
How to build a brand people relate to using psychological archetypes.
Discover the Four Cardinal Drivers, learn how to align your brand with your audience’s core motivations.
Understand how your audience really makes decisions – and what might be getting in the way of connection, conversion or commitment
Practical steps to translate insight into impact across every brand touchpoint