Every day we’re bombarded by new headlines about AI - how it’s evolving, the threats and benefits it poses to our jobs, and how it will transform our lives. Yet how much of this is hype?

When it comes to reclaiming our agency, how can we discern fact from fiction? And in the face of increasingly automated interactions, how do we earn trust and prioritise real connection with our customers, while navigating the promise and perils of synthetic relationships?

From performance and projection, to AI hype and the five Cs, this talk will show you how to isolate the signal from the noise.

From the most exciting advancements in emerging technologies, to the most challenging issues they bring, we'll unpack some of the insights, context and critical skills you’ll need in order to assess and leverage AI to augment (rather than undermine) your work, your social connections, and your future.

Takeaways:

• You’ll discover the (im)possibilities of AI: promise and pitfalls of new technologies.
• You’ll learn how to leverage AI to earn (rather than undermine) customer trust.
• The power of performance and projection in synthetic relationships (chatbots).
• What "agency" actually means from both a psychological and technological perspective.
• The Hype Cycle, and how to discern fact from fiction.

As we speed towards a more automated, performance-oriented future, it can be easy to believe there’s increasingly little room for our own creativity, critical thinking and imagination.

And yet cutting edge research suggests that when it comes to meaningful communication, psychological wellbeing and a life well lived, there is still a lot to learn about AI's role in our lives.

In this revealing talk, we’ll take a peek behind the hype and explore the three universal psychological needs driving human behaviour. From enhancing our autonomy to cultivating belonging through authentic expression, we’ll explore how business leaders and brands can leverge emerging technologies in concert with our deeper desires to cultivate customer relationships that last.

We’ll unpack how AI can either undermine or enhance our agency, learn about the hidden cost of uniformity, and how - in an increasingly noisy world - we can harness our creativity as an antidote to automation.

Takeaways:

• You’ll discover the hidden science of how our subconscious responds to human versus AI-generated content.
• You’ll learn about the three universal psychological needs and how we can use AI to meet them (rather than undermine them).
• You’ll learn how to harness creativity to earn trust and rapport with your customers.

This thought-provoking talk explores the intricate balance between the march of automation and human connection, and reveals how we can adapt to a changing landscape of decision- making and engagement in an age of AI.

As we look towards a more automated, performance-oriented future - from how we engage consumers to the ways in which we work - it can be easy to believe there’s increasingly little room for our own ingenuity, skills and imagination. Yet as technology becomes increasingly integrated into all aspects of life, it is precisely our ability to step back and understand others at a more meaningful level that will enable us to thrive.

In a quantified world, as marketing transforms from mass media to hyper-personalised, algorithmically targeted content, we must find new ways to reach through the noise to create genuine, memorable moments of connection. Given the challenges we face in retaining human connection in an increasingly technological world, this talk will showcase how our success (or failure) ultimately relies upon our capacity to capture and transport people's imaginations.

Takeaways:

• You’ll discover how the quality of our engagement is deeply rooted in three kinds of empathy, and what this means for optimising your strategy.
• You’ll understand how to use heterogenous and homogenous communication techniques to capture curiosity and drive high-quality engagement.
• You’ll learn how to harness customer motivation to move people from intention to action.

In the face of so much volatility, uncertainty, complexity, and ambiguity, and with so much of our communication now online, how can organisations adapt to rapidly changing consumer behaviours and expectations, in order to future-proof their brand and reputation?

Drawing upon her most recent book, Business Unusual, this keynote explores the role of trust and transparency in decision-making and how to harness trends around social identity, values and eudaimonic consumerism.

Diving into the psychology behind the trends, you'll discover how to meet our deeper hidden needs for self-determination, and learn how to drive meaningful, mutually beneficial customer experiences while earning greater customers trust and loyalty.

Takeaways:

• You’ll get actionable advice on how to leverage transparency to build trust online.
• You’ll be able to identify and harness the psychological trends shaping eudaimonic consumer behaviours, with examples of brands that are getting this right.
• You’ll learn how to meet and leverage the deeper psychological needs that drive our decisions, and learn how to meet these needs so as to build a more meaningful, long-lasting and successful consumer-brand relationship.