Oscar Cooper – Formula 1 Marketing Insider

Oscar Cooper built his career inside one of the most dynamic marketing environments in the world. For ten years, he was part of Red Bull’s global marketing organisation, contributing to the brand’s expansion and influence across international markets. Four of those years were spent embedded within Red Bull Racing, operating at the very core of Formula 1.

This unique position placed Oscar at the intersection of elite engineering, global sport and high-impact marketing. He did not observe from the sidelines. He worked alongside engineers, drivers and commercial teams, translating technical excellence into compelling brand stories that resonated with fans, partners and global audiences.

Since joining Red Bull in 2005, the company has celebrated remarkable success in Formula 1, securing 15 World Championship titles. During this era, Oscar played a key role in shaping the marketing strategies that amplified these achievements beyond the racetrack, strengthening brand perception and expanding market share worldwide.

Red Bull Racing and Global Brand Activation

Within Red Bull Racing, Oscar managed high-profile marketing activations that brought the thrill of Formula 1 directly to audiences. His portfolio included:

• Live Formula 1 car demonstrations in major cities, turning streets into racetracks and capturing global attention.

• Exclusive events staged around Grand Prix weekends, designed to deepen engagement with partners, media and fans.

• Major filming projects that showcased the precision, speed and innovation behind the team’s performance.

These initiatives required more than event management. They demanded strategic clarity, operational precision and a deep understanding of how to protect and elevate a global brand. Oscar worked closely with engineers to understand the complexities of F1 car design and development. He then translated that knowledge into accessible, engaging narratives that made cutting-edge technology relatable without losing its sophistication.

The result was marketing that felt authentic, informed and aligned with the team’s competitive spirit.

Driving Brand Growth Through Formula 1

Formula 1 offers global reach, intense competition and constant scrutiny. For brands, it presents both opportunity and risk. Oscar’s strategic input within Red Bull Racing focused on turning performance into measurable brand growth.

By leveraging Formula 1’s international audience, he helped design consumer marketing and brand activation strategies that increased global awareness and strengthened market presence. The track became a platform for storytelling. Engineering breakthroughs became proof points for innovation. Championship wins became catalysts for deeper customer loyalty.

Oscar understands how to connect commercial objectives with sporting excellence. He has seen firsthand how clear positioning, consistent messaging and bold activation can transform sporting success into long-term brand value.

Founder of OCA Sports Marketing Agency

After his tenure with Red Bull Racing, Oscar founded OCA, a sports marketing agency that quickly established a strong presence within the industry. OCA reflects his belief that successful sports marketing sits at the crossroads of commercial ambition and technical credibility.

Through OCA, Oscar continues to bridge the gap between commercial interests and engineering excellence. His experience allows him to advise brands, rights holders and organisations on how to create meaningful partnerships, authentic campaigns and strategies that resonate beyond a single event or season.

His approach is grounded in practical experience at the highest level of global sport. He understands the pressures of elite competition and the expectations of global stakeholders.

Book Oscar Cooper for Your Event

As a keynote speaker, presenter and host, Oscar Cooper brings energy, clarity and real-world insight to every stage. His sessions draw on:

• A decade inside Red Bull’s global marketing organisation

• Four years embedded within Red Bull Racing

• Direct involvement in world-class brand activation and audience engagement

• First-hand experience translating engineering complexity into compelling communication

Oscar speaks about marketing, branding and consumer behaviour through the lens of Formula 1. He explains how high-performance teams align strategy, creativity and execution. He shares lessons on innovation, collaboration and operating under constant pressure.

Audiences gain a rare perspective on what it takes to build brand value on a global stage, how to activate sponsorships effectively and how to create engagement that feels authentic and impactful. His content is insightful, structured and engaging for both commercial and technical audiences.

Whether addressing leadership teams, marketing professionals, partners or mixed audiences, Oscar delivers talks that connect strategy with action. He demonstrates how principles from the world of Formula 1 can inspire smarter marketing, stronger collaboration and sustained growth in any industry.

Oscar Cooper is more than a former Red Bull Racing marketer. He is a strategist who has operated at the highest level of global sport and now equips organisations to think bigger, move faster and communicate with precision.