Ruth Buscombe
Formula 1 race strategist and F1TV analyst sharing how data and marginal gains drive winning performance.
Formula 1 race strategist and F1TV analyst sharing how data and marginal gains drive winning performance.
What does it take to make the right decision when millions are watching and milliseconds define success? Ruth Buscombe knows. As a Formula 1 race strategist and F1TV analyst, she has shaped race-winning strategies for Ferrari, helped build performance foundations at Haas, and led race strategy at Sauber. Today, she translates the fast-paced world of Formula 1 into powerful lessons on data, innovation and leadership that organisations can apply immediately.
Keynote by Ruth Buscombe:
In Formula 1, every decision is made under pressure. Weather shifts. Competitors gamble. Safety cars change everything. Within seconds, strategists must process vast streams of live data and decide on a course of action that can define the entire race.
In this keynote, Ruth Buscombe takes audiences to the pit wall, revealing how Formula 1 teams turn real-time data into confident, high-stakes decisions. Drawing from her experience at Ferrari, Haas and Sauber, she shows how innovation, simulation tools and predictive modelling support clear thinking when the margin for error is razor-thin.
This session connects elite motorsport strategy with business reality. Because while most organisations do not operate at 300 km/h, they do face constant uncertainty, competitive pressure and the need to act fast.
Audience takeaways:
How to build a data-driven culture that enables fast, confident decisions
How to operate effectively when information is incomplete
How to balance risk and opportunity in time-critical situations
How innovation becomes a daily discipline rather than a one-off initiative
Keynote by Ruth Buscombe:
Artificial intelligence is transforming Formula 1. From strategy modelling to performance prediction, advanced analytics now support teams in understanding race scenarios before they unfold. Yet even in one of the most technologically advanced sports in the world, human judgement remains decisive.
In this keynote, Ruth explores how AI and data science are integrated into modern race strategy. She explains how teams simulate thousands of race scenarios in seconds, identify patterns invisible to the human eye, and use machine learning to refine performance. At the same time, she addresses the limits of automation in environments where context, experience and instinct still matter.
This keynote offers a grounded, practical perspective on how organisations can embrace AI without losing human leadership.
Audience takeaways:
How AI can strengthen strategic decision-making without replacing people
Where automation adds value and where human judgement must lead
How to integrate advanced analytics into existing teams and processes
How to prepare leaders for a future shaped by data and intelligent systems
Keynote by Ruth Buscombe:
In Formula 1, success rarely comes from a single breakthrough. It is built on hundreds of small improvements, a fraction of a second in a pit stop, a refined simulation model, a sharper communication protocol. Over time, these marginal gains create decisive advantage.
Ruth Buscombe shares how elite teams identify, measure and implement incremental improvements across every layer of performance. From engineering refinements to strategic processes, she demonstrates how consistent optimisation builds resilience and long-term success.
For organisations seeking sustainable growth, this keynote provides a practical blueprint for embedding continuous improvement into culture and operations.
Audience takeaways:
How to identify marginal gains within your own organisation
How to create systems that support continuous optimisation
How small improvements compound into competitive advantage
How to maintain momentum without waiting for major breakthroughs
Keynote by Ruth Buscombe:
A Formula 1 race team is a network of specialists — engineers, strategists, mechanics and drivers — operating under extreme pressure. Trust, accountability and clear communication are non-negotiable. When decisions must be made in seconds, alignment is everything.
In this keynote, Ruth reveals how high-performing teams create clarity in complexity. She shares lessons from leading race strategy functions and working across cultures and disciplines in global teams. Audiences gain insight into how precision, preparation and psychological safety allow experts to perform at their best.
The result is a compelling perspective on teamwork that applies far beyond the racetrack.
Audience takeaways:
How to build trust in high-pressure environments
How to align specialists around shared objectives
How to communicate clearly when stakes are high
How accountability strengthens performance and culture