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Paolo Aversa

Renowned King’s College London Professor and Formula 1 expert delivers captivating speeches on strategy, innovation, and competition to help you achieve goals.

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Professor Aversa delivered a captivating keynote address at our Confindustria Vicenza - Innovative and Technological Services event, igniting excitement among participants. His engaging style held the audience spellbound, while his insights from Formula 1 sparked profound reflection among our entrepreneurs. These insights serve as a valuable foundation for ongoing discussions on innovating our strategy.

Gianni dal Pozzo

Managing Director CONSIDI; President SIT Division, Confindustria Vicenza

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Why you should book Paolo Aversa for your next event

Insightful. Paolo Aversa is a leading, award-winning expert in strategy, innovation and performance, with an extensive and successful track-record of keynote speeches in major events. His insights tackle key topics such as strategic decision making in hyper-competition, adaptation to turbulent environments, business model innovation, and cutting edge technologies such as digital platforms, ecosystems, big data, and AI.
Iconic. He drives powerful reflections from iconic and inspiring setting most executives can relate to: Formula 1, sports, famous historical events, and business unicorns in both digital and traditional settings.
Impactful. His engaging, accessible and thought-provoking style, combined with his extensive executive and advisory experience, make his masterclasses stand out as memorable and impactful.

Paolo Aversa is a leading expert in strategy, innovation and performance. Globally acclaimed as the leading academic expert in the business of Formula 1 and motorsport, he has inspired companies and organizations around the world by offering insights from the fastest, most competitive and innovative settings on earth. Professor of Strategy at King’s College London, strategic advisor, consultant, and non-executive director, his iconic lessons from Formula 1 have inspired executives, entrepreneurs, leaders and policy makers – including the United Nations, House of Commons, and the European Commission.

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Keynotes

Keynote by speaker Paolo Aversa: Leading in turbulent environments: Lessons from Formula 1

Leading in increasingly competitive and turbulent market has become a very challenging task even for the biggest, oldest and most prepared organizations. Competitive advantage is short-lived and disruptive innovations can quickly overhaul competitive markets. In such turbulent competition, it is not rare to see giants fall, and emerging organizations quickly achieve dominant positions.

How can leaders understand and successfully adapt to turbulent and hypercompetitive environments? A highly dynamic and competitive setting such as Formula 1 provides a living laboratory to observe and understand such forces, and prepare to face major changes. Formula 1 offers an ideal setting where performance is unmistakably measurable, and every little change can determine success and failure. Such conditions help executives to focus their actions, be analytical, and performance-driven.

Leveraging Professor Aversa’s award-winning research, this keynote leverages the the iconic world of Formula 1 to provide best practices for other industries, while providing leaders and executives with tools and frameworks that fit today’s business challenges.

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Keynote by speaker Paolo Aversa: Making history today: Becoming a strategic leader by learning from the past

History is not merely a recounting of the past. It is a treasure trove of contemporary strategy and leadership wisdom waiting to be unearthed.

As we delve into the annals of time, this keynote will uncover strategies employed by great leaders and pivotal moments that altered the course of history: from Leonidas and Xerxes at the Battle of Thermopylae, to Nelson and Napoleon at the Battle of Trafalgar; from Dr Guillotin and the Enlightenment intellectuals during the French Revolution, to Oppenheimer and the Manhattan Project during WWII; this keynote will distil timeless strategy and leadership principles, frameworks and best practices.

These can guide us in navigating the complexities of today’s challenges in business and organizations, thus becoming the leaders of today and tomorrow, and ultimately leaving our own mark in history.

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Keynote by speaker Paolo Aversa: Beyond Gizmos: Creating & capturing value from digital innovation

Digitization has led to a dramatic reduction in the costs of creating, transmitting and consuming information along with the development of novel solutions to manage and process it.

The digital revolution has not only changed the business environment as we knew it, but even altered the rules of competition in the market. Yet, while most companies equip themselves with potentially groundbreaking technologies, only a few manage to actually capture value and profit from them. Why? Because each technology needs to be combined with the right business model, or it will remain only a costly gizmo.

To thrive in an environment that is increasingly hypercompetitive and uncertain, executives need to first understand and then unlock the competitive advantage that technology can bring to their business, and capture value by innovating their business model.

This research-based lecture aims to unveil how to boost performance by integrating knowledge at the crossroad between digital innovation and business and corporate strategy, offering a guide on how to use technology to create and capture value from a business ideas, for example leveraging the power of AI, platform ecosystems and big data analytics.

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Customer Reviews

Gianni dal Pozzo Managing Director CONSIDI; President SIT Division, Confindustria Vicenza

Professor Aversa delivered an exciting keynote speech to the participants our corporate convention. His style was very engaging and it captivated the audience. His insights from Formula 1 triggered powerful reflections among our executives, and offered a helpful foundation for further reflections on how to innovate our strategy.

Eleonora Candilera Brand Manager, Novo Nordisk

Paolo Aversa is one of the most talented and successful strategy speaker I have crossed in my professional path. His remarkable curriculum and unstoppable work of research should already speak by itself, but where he truly makes a difference is in front of an audience. His natural, outgoing and inquisitive disposition, always open to dialogue, never fails to engage and mesmerize the audience with a perfect balance between wit and accademic approach.

Pietro Mattioni CEO, Zonin1821

Professor Paolo Aversa's captivating lecture, 'Leading in Turbulent Times: Strategy Lessons from Formula One,' positively impressed our business community, made of Top and Senior Managers, receiving outstanding feedback, well above the annual average of our speakers. His unique perspective from the world of Formula One provided valuable topics that were not only insightful but also immediately applicable in the business world. Prof. Aversa's communication style allowed participants not only to receive to get information and knowledge, but to be inspired as well.

Gianluca Consonni Partner, The European House Ambrosetti

Paolo Aversa

Strategy in turbulent times: Mastering speed, innovation & performance

Paolo Aversa is Professor of Strategy at King’s Business School, King’s College London – ranked among top-30 universities globally – and the Jonas Persson Visiting Professor at Stockholm School of Economics, Center for Sports and Business. He has also held several other visiting and honorary affiliations in various institutions including UCL School of Management, ESADE, University of Trento, Bologna Business School, Luxembourg School of Business, Ca’ Foscari Venice, Politecnico di Bari, and CUOA Business School.

His research focuses on strategy, innovation and the evolution of industries and ecosystems. His investigations concentrate on technology-intensive settings to explore radical innovations, digital transformation and business models. He is globally considered one of the leading academic experts in the motorsport and Formula 1 industry, as well as an expert on how to derive business-relevant insights from the world of sports and history.

His work is published in leading academic journals such as the
Academy of Management Journal
,
Organization Science
,
Journal of Management, Research Policy, Journal of Management Studies
, and practice-oriented outlets such as
Harvard Business Review
and
MIT Sloan Management Review
. He serves as an Associate Editor at the
Journal of Management Studies
, on the editorial board of
Organization Science
and
Academy of Management Discoveries
, for which he is also a guest editor. He is the Director of Communications and an appointed officer of the Strategic Management (STR) Division - Academy of Management. He is a Senior Fellow of Higher Education.

His research often features more than 400 times in international media, including the
Financial Times, New York Times
,
BBC, Sky,

Forbes
, Reuters,
Sunday Times, The Times, The Telegraph
, and in most sport-related outlets.

Paolo has received numerous awards for his research, teaching, and impact. He was listed among the ‘World's Best 40 under 40 Professors’ (Poets & Quants) and received the ‘Talented Young Italians Award for Research and Innovation’ by the Italian Chamber of Commerce and the Italian Embassy in London. As a former winner of a Marie-Curie Individual Fellowship, he was selected as a runner-up for the prestigious ‘EU Marie Skłodowska-Curie Communicating Science Prize’, which awards projects with the widest coverage in mainstream media and the most innovative approach to dissemination. In 2023 the Presidency of Italy also awarded him a Knighthood for his professional achievements and his contribution to the country.

He collaborates with several universities and often presents his work and industry analyses at international conferences, firms, and institutions – including the House of Commons, United Nations, and the European Union. He serves as a Non-Executive Director and on the advisory board of several companies and industry bodies.

Before joining King’s College London, Paolo worked at Bayes Business School – City, University of London, where he also served as director of the Full Time MBA. Formerly, he worked as a Post-Doc at the Management Department of the Wharton School, University of Pennsylvania, where he also held a visiting scholar position at the Sol C Snider Entrepreneurial Center.

Blog posts by Paolo Aversa

Women in Formula 1

How the sport is trying to redress its longstanding lack of support for female drivers and staff. In the high-speed world of Formula One, women’s presence has been increasing at a snail’s pace, both on and off the track. While the sport has seen some remarkable female drivers, managers and engineers

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