
Saskia Maarse
Intercultural speaker Saskia Maarse delivers sharp, humorous insights into Dutch culture and global collaboration.

Intercultural speaker Saskia Maarse delivers sharp, humorous insights into Dutch culture and global collaboration.
Saskia Maarse is a sought-after intercultural speaker and trainer known for making cultural differences both understandable and engaging. Drawing on extensive international experience, global travel and years of interviews with professionals from multiple countries, she offers valuable insights into Dutch business culture and how it contrasts with other cultures. Through her six culture principles, she helps teams strengthen communication, collaboration and trust.
Saskia Maarse is an intercultural speaker, trainer and author with deep expertise in Dutch culture and the dynamics that arise when people from different backgrounds work together. Her understanding stems from a unique blend of professional experience abroad, years in the tourism sector, international travel and a long research period interviewing managers and professionals from various countries. After returning to the Netherlands, she spent six years gathering stories and insights that helped her map the habits, expectations and unwritten rules that shape Dutch behaviour both in business and in everyday life.
Her lectures and workshops are known for being fact-filled, accessible and funny. Saskia explains cultural patterns with clarity, illustrated by concrete examples that participants recognize instantly. She uses her six culture principles as a practical framework to help people decode Dutch directness, leadership style, communication preferences, decision-making, etiquette and the country’s distinctive approach to trust and collaboration.
Organisations across sectors book Saskia to strengthen intercultural understanding and improve international cooperation. Whether teams work with Dutch colleagues, manage Dutch clients or operate in multicultural environments, they benefit from Saskia’s ability to translate cultural theory into everyday behaviour. Her sessions offer participants a better understanding of their own cultural lens as well, making it easier to adapt, communicate and collaborate across borders.
She tailors each session to the audience’s needs, whether the focus is on cultural awareness, navigating Dutch business habits or dealing with common intercultural challenges. The result is a learning experience that fosters openness, reduces friction and builds confidence in international situations.
Saskia offers lectures, workshops and training programs on:
These sessions give participants a structured and engaging way to explore cultural contrasts and similarities. They also help teams understand why certain interactions feel smooth while others spark confusion. Saskia explains typical Dutch traits such as direct communication, egalitarian leadership and the preference for planning and clarity, in a way that helps international colleagues navigate them with ease.
One of Saskia’s strengths is connecting big cultural concepts to everyday practice. She illustrates how Dutch people express trust, what they expect from leaders, how meetings unfold, and why clarity and honesty are valued so strongly. At the same time, she highlights how these traits differ from other cultures, offering balanced and practical guidance on bridging gaps.
Participants walk away with tools to improve communication, avoid misunderstandings and adapt their style when needed. Her approach supports smoother teamwork within global organisations and strengthens relationships with partners and clients abroad.
Saskia has captured her insights in two books: Tutti frutti – het succes van kleurrijk en ondernemend Nederland and Onder de zeespiegel – samenwerken en samen leven met Nederlanders. These works reflect her deep curiosity about cultural identity and her ability to translate observations into clear and relatable narratives. They further establish her as one of the most prominent voices on Dutch culture in an international context.
Through her writing and her work on stage, Saskia continues to help people understand what makes Dutch culture unique and how to approach cultural differences with openness and curiosity. Her combination of research, lived experience and vivid storytelling makes her a powerful speaker for organisations seeking to strengthen global collaboration.
Keynote by Saskia Maarse:
Why are the Dutch so blunt?
Who is actually the boss in the Netherlands?
Why do the Dutch leave their curtains open at night?
And what are the cultural differences between the Netherlands and other countries?
The Dutch have been doing business overseas for centuries. At the same time people from other countries have come to work and do business in the Netherlands. Working across cultures can result in all kinds of blunders – both socially and in business. Knowledge of each other’s cultures – and awareness of one’s own – are essential requirements for avoiding such misunderstandings.
In her lecture / workshop ‘How to deal with the Dutch’ Saskia Maarse shows how Dutch culture is seen by other nationalities and cultures. She provides a lively analysis of the strengths and weaknesses of the Dutch character. For instance, the Dutch norm that ‘an appointment is an appointment’. And while this is very much appreciated by people from other cultures in the context of business – it is regarded as somewhat bizarre in private life. Why consult your agenda to schedule time with family members?
Saskia humorously describes the origins of some typically Dutch characteristics, as well as what we can learn from and about other cultures – in areas like communication, leadership and behaviour.
She shares anecdotes from business professionals and managers from a variety of countries and offers background information and useful insights on how to deal with the Dutch and how to bridge cultural differences in business and social life.
Overview of the lecture / workshop content