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Adjoa B. Asamoah

Dr. Adjoa B. Asamoah is a history-making policy architect, CROWN Act Champion, and trusted advisor shaping equity, culture, and power across sectors.

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Hair discrimination has been a problematic practice impacting Black people in multiple settings for far too long. Natural hair and protective styles should never serve as a barrier. We in Congress have acted, and together with a racial equity champion like Adjoa B. Asamoah and the CROWN Coalition, we can ensure this form of discrimination no longer goes unchecked.

Cedric Richmond

US House of representatives

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Why book Adjoa B. Asamoah for your next event

  • Learn from the CROWN Act Champion, whose policy leadership changed race-based hair discrimination laws in 24 states.
  • Leverage Dr. Asamoah’s groundbreaking work to secure the first Office of African American Affairs at the federal level.
  • Gain actionable strategies for embedding racial equity and inclusion into your organization’s culture.

Non-binding request for Adjoa B. Asamoah

CROWN Act Champion, Policy Architect & Social Impact Strategist

Dr. Adjoa B. Asamoah is an award-winning social impact strategist, history-making policy architect, and one of the most sought-after voices on racial equity, public policy, and systems change. Known globally as “The CROWN Act Champion,” she conceptualized, developed, and leads the groundbreaking CROWN Act movement to end racial hair discrimination, transforming laws and norms across the United States. With nearly three decades of experience spanning government, politics, academia, and corporate leadership, Adjoa brings unmatched credibility, cultural intelligence, and strategic insight to every stage she steps on. Her work sits at the intersection of power, people, and policy, where meaningful change is made and sustained.

 

Adjoa B. Asamoah: Architect of Change

Dr. Adjoa B. Asamoah is a lifelong racial and gender equity champion whose work has reshaped policy, culture, and institutions at the highest levels. An accomplished executive and internationally sought-after power player, she has worked across industries and sectors for nearly three decades. Her career is defined by turning equity from an aspiration into enforceable policy, sustainable systems, and real-world outcomes.

Widely known as “The CROWN Act Champion,” Adjoa conceptualized, developed, and led the national legislative and coalition-building strategies behind the CROWN Act movement. Working on behalf of the CROWN Coalition she co-created, she transformed a bold idea into a national force that outlawed racial hair discrimination in 23 states and counting. She also spearheaded the legislative victory to codify the nation’s first Office of African American Affairs, correcting historic gaps in representation and governance.

 

Trusted at the Highest Levels of Power

Adjoa’s expertise has been called upon at pivotal moments in American history. She served as the National Advisor for Black Engagement for the 2020 Biden-Harris Campaign and later as the Black Engagement Director for the historic 59th Presidential Inaugural Committee. She currently serves in yet another unprecedented role as Senior Advisor for Racial Equity to the U.S. Department of Housing and Urban Development (HUD) Secretary, becoming the only person to ever hold that title in the federal government.

Previously, she served as Senior Policy Advisor in the Executive Office of the Mayor of Washington, DC, where she led the economic empowerment portfolio and built both high-profile and grassroots stakeholder coalitions to advance policy change. A longtime advisor to local, state, and federal officials, Adjoa has partnered with more members of Congress and state legislators than can be counted, earning a reputation as a go-to bridge-builder across the African diaspora and beyond.

 

Policy, Politics, and Global Influence

Adjoa’s influence extends far beyond public office. She chaired the Democratic National Committee’s African American Leadership Council for five years and worked with the DNC across multiple election cycles. Her client and advisory work includes organizations such as the DCCC, NDRC, Third Way, and EMILY’s List, as well as governments and political leaders at every level.

Her social capital and behind-the-scenes impact on global politics, policy, and culture are widely regarded as unparalleled. Diplomats, elected officials, and institutional leaders rely on her ability to navigate complex power dynamics while centering equity, strategy, and results.

 

Scholar, Educator, and Behavioral Strategist

A former adjunct professor, Dr. Asamoah has taught African history, African American Studies, and psychology. As an expert trainer, she teaches civics, inclusive policymaking, diversity as an organizational asset, and customized programs for institutions across sectors. She has served as faculty at the Congressional Black Caucus Institute, where she trained emerging leaders at the intersection of policy and public service.

A licensed clinician and veteran corporate consultant, Adjoa coaches Fortune 500 executives on race and enterprise risk management, purpose-driven marketing, and corporate social responsibility. She leverages cultural intelligence and behavioral insights to design winning political and public policy campaigns, create sustainable systems change, and predict consumer behavior with precision.

 

Boards, Appointments, and Service

Dr. Asamoah provides subject matter expertise as an appointee to numerous boards, commissions, and committees. Her service includes roles with the U.S. Small Business Administration, Delta Sigma Theta Sorority, Incorporated, DC Commission for Women, Temple University, DC Commission on African American Affairs, and the National Coalition of 100 Black Women, Incorporated.

She has also been appointed by multiple superintendents to the District of Columbia’s State Title I Committee of Practitioners and was nominated and reelected chair for ten consecutive years. Across every role, she is known for governance that is both principled and pragmatic.

 

Education and Global Perspective

A proud two-time graduate of Temple University, Adjoa earned bachelor’s degrees in Psychology and African American Studies, along with a master’s degree in Educational Psychology. She holds a post-master’s certificate in Applied Behavior Analysis from Saint Joseph’s University and multiple professional licenses, including as a behavior specialist.

Her global perspective was shaped as an international student studying abroad at the University of Ghana at Legon. She completed the UPENN Equity Institute for Doctoral Students at the Center for the Study of Race and Equity in Education and earned her doctoral degree in Leadership: Education Administration & Policy Studies from The George Washington University, successfully defending her dissertation in January 2024.

 

Recognition and Cultural Impact

Dr. Asamoah’s record of national policy wins has earned widespread recognition. She was voted “Advocate of the Year” by Women in Government Relations and named one of the 100 most influential Black Americans by The Root. She has been recognized as one of the most powerful women by Marie Claire Magazine and honored as “International Citizen of the Year” by Omega Psi Phi Fraternity, Incorporated.

Her work has also been recognized by organizations including the NAACP, Delta Sigma Theta Sorority, Inc., The Links, Inc., National Bar Association, National Black Caucus of State Legislators, Howard University, Black Women’s Agenda, and Temple University. EBONY Magazine named her one of the 100 most powerful people globally for her social impact work and featured her on a special edition cover.

A recurring SiriusXM radio co-host, writer, and cultural convener, Adjoa has hosted events for institutions such as BET and continues to shape conversations at the intersection of policy, culture, and power.

 

Book Adjoa B. Asamoah for Your Event

Dr. Adjoa B. Asamoah brings rare authority, clarity, and candor to conversations about equity, leadership, and change. Whether advising presidents behind closed doors or speaking to audiences from the main stage, she delivers insight rooted in experience, scholarship, and results. Booking Adjoa B. Asamoah means engaging a speaker who understands how power works and how to transform it to serve people, justice, and lasting impact.

Customer Reviews

5 of 5

Hair discrimination has been a problematic practice impacting Black people in multiple settings for far too long. Natural hair and protective styles should never serve as a barrier. We in Congress have acted, and together with a racial equity champion like Adjoa B. Asamoah and the CROWN Coalition, we can ensure this form of discrimination no longer goes unchecked.

5 of 5

Adjoa is one of the most talented individuals I’ve ever met. Brilliant, intuitive and passionate about equity and inclusion, she is setting a new, high standard for the private, public and philanthropic sectors.

5 of 5

Adjoa has proven that hard work and tenacity can really make a difference in the legislative process... Her advocacy for natural hair acceptance is rapidly becoming a national trend.

5 of 5

Adjoa’s creative and critical thinking, coupled with her ability to navigate the political arena, puts her in a league of her own.

Rated 5.00/5 based on 4 customer reviews

Keynotes

Keynote by Adjoa B. Asamoah:

Getting It Done — Lessons from The “CROWN Act” Champion

In May of 2023, the CROWN Act became law in Texas. Not typically known for bipartisanship, with Adjoa’s expertise and sound strategy, her thoughtful partnerships, and tapping a powerful personal network, the state banned race-based hair discrimination, complete with a bill signing with the governor. Given the current partisan divide in politics and the infrequency of people working together, noteworthy lessons can be learned from the recent passage of the CROWN Act in Texas and throughout the country. During this truly motivational session, with Adjoa’s unmatched captivating style, she inspires audiences to spearhead substantive & sustainable change and gives you a glimpse into her strategist’s playbook, teaching attendees how to navigate working in challenging environments, building a coalition, and defying the odds in pursuit of a more equitable future.

Request a quote: Adjoa B. Asamoah Getting It Done — Lessons from The “CROWN Act” Champion

Keynote by Adjoa B. Asamoah:

Leadership – There’s Levels to This

Understanding the dynamic interplay between power, leadership, and subject matter expertise is critically important for those working in the vast majority of organizations and seeking to lead at the next level. The concept of power, and the people who dare to seek it are oftentimes viewed negatively. To many, leadership is thought of as mostly an attribute of personality, and not viewed as something that can be cultivated. This session is designed to unpack these notions and equip those who work in professional settings and are in the executive pipeline, with the knowledge to attain power and leadership roles.

Request a quote: Adjoa B. Asamoah Leadership – There’s Levels to This

Keynote by Adjoa B. Asamoah:

Bring Out the Strategist that Lives Within

With hit shows like ABC’s Scandal, HBO’s Homeland, and CBS’s Madam Secretary drawing audiences in the millions, America is clearly fascinated with the strategists and political operatives who make things happen in the nation’s capital. As one of those highly sought-after strategists, Dr. Adjoa B. Asamoah spends her days advising those who lead America. As she often says, “Many people use the title strategist, but few actually are.” In this talk, participants learn what it takes to strategize for real change.

Request a quote: Adjoa B. Asamoah Bring Out the Strategist that Lives Within

Keynotes by Adjoa B. Asamoah:

Driving Sustainable Change with JEDI Principles in the Workplace

Are you struggling to implement meaningful Justice, Equity, Diversity, and Inclusion (JEDI) initiatives in your organization? Keynote Speaker Adjoa B. Asamoah offers actionable insights that will help you move beyond surface-level training. With expertise in coalition building and advancing racial and gender equity, Adjoa provides practical tools to drive sustainable change.

Her talks empower teams to take shared leadership responsibility, tackle imposter syndrome, and create inclusive cultures that foster beauty, self-esteem, and collective progress. Book Adjoa B. Asamoah for your event and equip your organization with the strategies to turn JEDI principles into powerful, lasting action.

Adjoa can talk about: 

  • Hair Me Out: A Deep Dive Into a Historic Movement for Systems Change
  • Unpacking Leadership as a Shared Responsibility: Not a Task Exclusively for C-Suite Executives
  • Coalition Building as a Tool for Sparking and Achieving Substantive and Sustainable Change
  • YOU, Yes You, Are The Perfect One: Tackling Imposter Syndrome
  • Championing Change for Progress: Tips & Tools for Moving the Needle
  • Advancing Racial & Gender Equity: Understanding Historical Wrongs & How to Right Them
  • Preserve and Protect Your Wellbeing: Prioritizing Self-Care
  • JEDI (Justice, Equity, Diversity, and Inclusion): It’s More Than Merely Unconscious Bias Training
  • Corporate Social Responsibility & Purpose Driving Marketing: The Business Case for Doing Good
  • Civic Engagement Beyond Voting: Your Duty as Members of a Society
  • Fostering Beauty Inclusivity & Genuinely Healthy Self-Esteem : Loving Ourselves, Flaws and All
  • African/African-American Culture: We Are Creators & Keepers
Request a quote: Adjoa B. Asamoah Driving Sustainable Change with JEDI Principles in the Workplace

The CROWN Act: Banning Race-Based Hair Discrimination

Watch Adjoa B. Asamoah in action!

College of Education and Human Development Spring 2023 Graduation Ceremony

Watch Adjoa B. Asamoah in action!

Non-binding request for Adjoa B. Asamoah

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