Meet Amber Swenor
Amber Swenor is one of the most prominent voices in transformational leadership today, known for blending strategic insight with a radical commitment to authenticity. As a transformational keynote speaker, leadership coach, bestselling author and frontwoman of a symphonic metal band, she brings an unexpected yet deeply relatable edge to the stage. Her work centers on helping leaders stop performing and start leading as their true selves, a shift that sparks confidence, clarity and lasting impact.
Growing up in small-town Wisconsin as the first in her family to graduate high school and college, Amber built her path through resilience and determination. Her background shapes her message: where you start does not determine where you can go. This lived experience, combined with years of guiding leaders through growth and change, makes her presence engaging, grounded and trustworthy.
Book Amber Swenor for Your Event
Amber built her award-winning strategy firm, Soul Seed Strategy, to more than $1M in under four years and has since guided hundreds of leaders and organizations through transformation. Her clients span growing businesses, mission-driven organizations and leaders navigating high-stakes change. Many have doubled or tripled revenue, revitalized struggling teams or redesigned cultures to support people more effectively.
As a Vital Voices Global Fellow, she is recognized for advancing women’s leadership and social impact. Her approach bridges inner and outer transformation, connecting beliefs, identity and mindset with strategy, culture and execution. This is the foundation of her signature concept, The Authenticity Advantage™, where who you are becomes the catalyst for how you lead.
Keynote Themes
Amber’s talks help audiences understand how authenticity becomes a stabilizing force in times of disruption. She provides tools to overcome internal and external barriers, strengthen leadership effectiveness and create alignment across teams. Participants leave with practical strategies for adapting through change, communicating with clarity and leading boldly without burning out or selling out.
Her keynotes are energizing yet deeply grounded. Audiences often describe feeling seen, understood and motivated to take immediate action. Through stories, research and lived experience, Amber creates space for people to reconnect with their voice, values and purpose.
Team & Culture Impact
Amber supports leaders and organizations in addressing team challenges that directly affect performance and the bottom line.
Key outcomes include:
Creating stronger alignment to a shared vision
Enhancing leadership effectiveness
Improving team communication
Strengthening outcomes across the organization
Her work shows how authenticity fuels better relationships and better business. When leaders align identity with action, teams follow with trust and enthusiasm. In uncertain times, this becomes a competitive advantage, one that fosters resilience, innovation and a sense of belonging.
Why Audiences Book Amber
Amber’s unique combination of strategist, coach and rock-band frontwoman gives her an unmistakable voice in the leadership space. She understands the pressures leaders face and provides tools that are both inspiring and immediately useful. Whether addressing executive teams, companywide meetings or conferences, she delivers messages that resonate long after the event ends.
Book Amber Swenor if you want a speaker who blends authenticity with action, challenges assumptions in a compassionate way and equips people to lead with greater courage, clarity and confidence.