Bestselling strategist helping teams lead inclusively, build authority, and grow with purpose.
5.00 of 5
Top rated!5 of 5
I loved her storytelling and frameworks and I took a lot away from the session in terms of learnings. Her sessions are very inspiring!
Toby Clarke, VP of Growth
PepTalk
Ashley Stoyanov Ojeda equips organizations to lead with clarity, inclusivity, and long-term impact. As a bestselling author and multicultural strategist, she blends storytelling with practical frameworks that teams can apply immediately. Her keynotes focus on strengthening leadership, amplifying diverse voices, and building cultures that sustain growth. Trusted by global brands and recognized across major media, Ashley delivers sessions that leave audiences inspired, challenged, and ready to act.
Ashley Stoyanov Ojeda is a keynote speaker known for helping organizations rethink leadership, culture, and growth. With more than a decade of experience across tech, nonprofit, media, and creative industries, she brings a perspective shaped by real-world execution and multicultural insight. Her work centers on building inclusive environments where people feel seen, heard, and empowered to contribute at their highest level.
As a bestselling author of Jefa in Training, endorsed by Eva Longoria, Ashley has established herself as a trusted voice for both global brands and first-generation entrepreneurs. Through her podcast Auténtica and newsletter La Hoja, she continues to guide audiences toward clarity, confidence, and sustainable success.
When you book Ashley Stoyanov Ojeda, you bring in a speaker who combines inspiration with structure. Her keynotes are built on clear frameworks that translate complex challenges into practical steps. Audiences walk away with tools they can apply immediately, whether they are leading teams, shaping company culture, or strengthening brand positioning.
Ashley’s sessions are designed to create momentum. She connects deeply through storytelling, while anchoring every insight in strategy. The result is an experience that resonates long after the keynote ends and supports lasting change within the organization.
Ashley’s approach to inclusive leadership goes beyond theory. She focuses on how inclusion directly impacts innovation, engagement, and long-term growth. By helping leaders understand how to amplify underrepresented voices, she unlocks perspectives that drive better decision-making and stronger outcomes.
Her work empowers teams to:
Organizations such as Google, Pepsi, and Adidas have worked with Ashley to elevate their leadership strategies and create meaningful cultural shifts.
A distinctive part of Ashley’s work is her certification as a Trauma of Money Method practitioner. She brings a trauma-informed lens to leadership and organizational development, helping teams understand the deeper patterns that influence behavior, communication, and performance.
This approach allows organizations to:
By integrating these principles, Ashley helps companies move beyond surface-level solutions and create lasting transformation.
Ashley also works with organizations to strengthen their voice in the market. She shares strategies for building authentic thought leadership that reflects real values and lived experiences. Her guidance helps brands stand out with clarity and credibility.
Her insights have been featured in Forbes, Business Insider, Inc., and People en Español, reinforcing her role as a respected voice in modern leadership and business strategy.
Ashley Stoyanov Ojeda delivers more than a keynote, she creates a shift in how people think, lead, and collaborate. Her sessions combine energy, clarity, and depth, making complex ideas accessible and actionable.
Whether the goal is to strengthen leadership, improve diversity and inclusion efforts, or position the organization as an industry authority, Ashley brings the tools and perspective to move things forward. Her ability to connect with diverse audiences ensures that every participant feels engaged and equipped to take the next step.
Booking Ashley means investing in a speaker who understands both people and performance and how to align them for lasting success.
5 of 5
I loved her storytelling and frameworks and I took a lot away from the session in terms of learnings. Her sessions are very inspiring!
Toby Clarke, VP of Growth PepTalk
5 of 5
Ashley emits an aura of true wisdom and empathy that would make her the perfect addition to any speaker line-up.
Mirtle Peña-Calderón, Journalist, People en Español mitú
5 of 5
Ashley’s Multiculturalism in Business insights were incredibly thoughtful,intentional, and motivating.
Keneshia Colwell, Sr. DEI Program Manager Qualtrics
Keynote by Ashley Stoyanov Ojeda:
Turning Your Story Into Leadership Capital
For anyone who's ever been told to tone it down or fit in, this keynote flips the script. Ashley shares her journey as a first-generation Latina entrepreneur to help professionals reframe their personal story—and their cultural identity—as strategic leadership assets. She introduces her OWN Framework (Own it, Weave it, Name it) to help participants build visibility, credibility, and impact.
Takeaways:
Keynote by Ashley Stoyanov Ojeda:
Community-Driven Leadership for the New Majority
Forget transactional networking. This keynote helps audiences shift from collecting contacts to building communities that support visibility, opportunity, and authentic leadership. Ashley guides participants through how to navigate professional spaces with intention—especially when you're one of the few or the first.
Takeaways:
Shift from networking to intentional relationship-building
Lead through connection, reciprocity, and representation
Create spaces that elevate others while growing your own influence
Keynote by Ashley Stoyanov Ojeda:
How Multicultural Identity Drives Innovation, Empathy & Impact
This keynote helps teams and leaders recognize multiculturalism as a business strategy—not just a diversity metric. Ashley introduces her Authenticity to Impact framework and explores how our lived experiences can lead to stronger brands, more relevant products, and more connected leadership. Based on her widely praised talk for Qualtrics and years of ERG and DEI work.
Takeaways:
Understand multiculturalism as a leadership and innovation tool
Leverage diverse cultural insights to better serve diverse markets
Use storytelling to create culture-forward strategies across teams
Keynote by Ashley Stoyanov Ojeda:
What Corporate Teams Can Learn from Scrappy, Culture-Driven Founders
In this dynamic keynote, Ashley unpacks what large organizations can learn from the startup grind—especially the creative, scrappy, and resourceful mindset of underrepresented entrepreneurs. Participants will leave with actionable tools to think more strategically, pitch with impact, and lead with vision, even without a fancy title.
Takeaways:
Apply entrepreneurial thinking to corporate roles
Communicate your ideas with clarity and impact
Embrace adaptability, creativity, and culture-driven strategy
Watch Ashley Stoyanov Ojeda in action!
