Bernadette McClelland

Transform your sales approach with Bernadette McClelland, endorsed by Harvard as a leading MBA sales coach, bringing invaluable insights to organizations.

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Funny and very interesting. Absolutely Brilliant and Inspirational.

Micky Bittoun

Apple

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+1 347 223 5128 +44 20 3744 5675

Why you should book Bernadette McClelland for your next event

Learn how to lead with conviction, master commercial conversations, and create sustainable business growth in changing markets.
Gain insights from a globally recognized top 1% sales leader with decades of experience securing million-dollar deals.
Inspire teams to overcome indecision, embrace change, and build long-term success through actionable leadership strategies.

Non-binding request for Bernadette McClelland

Mastering Sales Leadership: Strategies for Success

Bernadette McClelland is a globally recognized sales leadership expert, keynote speaker, and bestselling author who empowers organizations to transform the way they think, lead, and sell. With more than two decades of experience securing million-dollar deals in corporate Australia, she brings a powerful mix of commercial expertise, leadership insight, and practical strategies to every stage. Recognized by the US Government as a top 1% sales leader globally and endorsed by Harvard as an MBA sales coach, Bernadette inspires audiences to move from indecision to unwavering conviction and sustainable business growth.

Book Bernadette McClelland for Your Event

Bernadette McClelland delivers keynote presentations that challenge conventional thinking and inspire organizations to embrace growth with confidence. Her ability to combine practical sales strategies with leadership transformation makes her one of the most impactful voices in today’s business landscape.

Organizations looking to strengthen commercial performance, improve leadership capability, and create lasting momentum will find tremendous value in a Bernadette McClelland keynote. Her presentations are engaging, insightful, and filled with actionable takeaways that audiences can apply immediately.

With a speaking style that combines energy, authenticity, and slight humor, Bernadette creates memorable experiences that resonate long after the event has ended. She encourages leaders and teams to move beyond hesitation, break free from stagnant thinking, and approach business with courage and clarity.

Sales Leadership That Creates Results

Bernadette McClelland has built an international reputation through her exceptional track record in sales leadership. During her corporate career in Australia, she secured million-dollar deals and developed deep expertise in commercial conversations, strategic growth, and client relationships.

Her accomplishments led to recognition by the US Government as a top 1% sales leader globally — an achievement that reflects her ability to consistently deliver results at the highest level.

Today, Bernadette shares the strategies, mindset shifts, and leadership principles that helped her achieve this success. Audiences gain valuable insights into how they can strengthen their influence, improve communication, and lead sales conversations with confidence.

Her keynotes are especially relevant for organizations navigating competitive markets, evolving customer expectations, and constant change. Bernadette equips teams with the tools needed to adapt, innovate, and thrive in dynamic business environments.

From Resilience to Conviction

One of Bernadette McClelland’s defining messages is the importance of moving beyond resilience and stepping into conviction. Rather than simply surviving challenges, she teaches leaders and teams how to create certainty, clarity, and momentum even during periods of uncertainty.

Her presentations explore topics such as:

Leading with conviction during change
Building confidence in commercial conversations
Overcoming indecision and stagnant thinking
Strengthening leadership impact
Driving sustainable business growth
Developing courageous decision-making
Creating deeper client relationships

Bernadette’s approach resonates because it combines strategic insight with real-world experience. She understands the pressures leaders face and delivers practical guidance that audiences can immediately connect with and apply.

Bestselling Author and Trusted Expert

Bernadette is also the bestselling author of SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom. The book challenges traditional sales methods and encourages professionals to create greater value through insight-driven conversations and meaningful client engagement.

Her expertise has earned recognition from prestigious institutions and global platforms. Harvard has endorsed her as an MBA sales coach, highlighting the credibility and depth of her knowledge. She has also gained recognition as a breakout speaker at Tony Robbins’ events, further demonstrating her ability to captivate and inspire large audiences.

These accomplishments reinforce Bernadette’s position as a trusted authority in sales leadership, commercial growth, and business transformation.

Inspiring Teams to Think Differently

Bernadette McClelland is known for delivering more than motivation. Her keynote presentations create genuine shifts in perspective that help organizations rethink how they approach leadership, communication, and growth.

Audiences leave her sessions feeling energized, focused, and equipped with practical strategies they can implement immediately. She encourages professionals to embrace courageous thinking, strengthen their leadership presence, and engage in conversations that create real commercial impact.

Her ability to connect with diverse audiences makes her an excellent choice for leadership conferences, sales kick-offs, corporate events, and business growth summits. Whether speaking to executives, sales teams, or emerging leaders, Bernadette delivers a message that is both inspiring and actionable.

Why Organizations Book Bernadette McClelland

Organizations book Bernadette McClelland because she delivers meaningful insights that inspire long-term change. Her presentations are designed to help businesses strengthen performance while empowering individuals to lead with greater confidence and conviction.

When booking Bernadette McClelland for your event, audiences can expect:

Powerful insights grounded in real-world experience
Practical strategies for sales and leadership success
Engaging presentations with energy and authenticity
Tools for navigating change and uncertainty
Inspiration that drives action and lasting impact

Bernadette’s message is particularly valuable for organizations seeking sustainable business growth and stronger leadership capability in today’s rapidly changing environment.

Book Bernadette McClelland for your next event and give your audience the opportunity to learn from one of the most respected voices in sales leadership and commercial transformation. Her ability to inspire courage, conviction, and action leaves teams motivated to elevate their performance and embrace new possibilities for growth and success.

Customer Reviews

Funny and very interesting. Absolutely Brilliant and Inspirational.

Micky Bittoun Apple

Very well sold! Excellent balance between humour, content and valuable experience.

D.Casey Deputy Principal, Hoxton Park Public School

Your story, your experience and words of wisdom provided valuable insight to everyone. I so appreciate the time you spent making yourself available to attendees over the course of the Summit. This is very important to attendees and the overall value of the Summit. Time spent with you at the breakfast table topic was rated a 10!

Kathy Troupe ACETECH Leadership Conference, Canada

Bernadettes' style is highly engaging and inspiring, she is also pragmatic and relevant. When members continue to send messages about the impact and ideas they received, then we know we chose the right speaker. We would highly recommend Bernadette to speak for PMI in the future.

James McCoy PMP President, PMI Mile Hi Chapter

We were thrilled to have Bernadette McClelland as our featured speaker. She was well organized and well presented with references and “proof” that our members soaked up. More of our Chamber members need to participate and get to know Bernadette and her shared wisdom.

Rob Rose Programs Director, Denver Metro Chamber of Commerce

Keynotes

Keynote by Bernadette McClelland:

Deliberate Disruption: The Courage of Conviction In Action

Helping you and your team shift from a state of indecision to unwavering conviction, driving results even in the toughest of times.

In a world where change is the only constant, 'DELIBERATE DISRUPTION' isn’t just a concept; it’s a strategic imperative. Based on Bernadette's upcoming book, "
Deliberate Disruption
," this keynote will unravel the transformative power of intentional change, guiding CEOs, leaders, and sales teams through the following principles:

Embrace The Courage of Conviction – Initiate change proactively to drive market innovation and stay ahead of competitors.

Cultivate Antifragility – Go beyond resilience and view challenges as growth opportunities to thrive in the dynamic business and sales landscape.

Harness Collective Wisdom – Utilize ‘who’ not ‘how’ to unlock collaboration and achieve exceptional sales results.

Make Decisive Decisions – Commit to choices boldly and trust your intuition to navigate complex situations.

Invest in Identity and Ownership – Lead with a clear sense of self and full accountability to build trust and credibility with clients.

The Outcome:

Transformed strategies, increased revenue, shifted mindsets, deeply felt experiences, and measurable results.

The premise of this keynote is simple: if leaders and teams do not disrupt the way they think, feel, and act, then someone or something else will do it to them or for them. In today’s world of constant distractions and information overload, deliberate self-disruption demands the courage to follow your heart and the conviction and choice to break free from both external pressures and self-imposed limitations to achieve the outcomes you deserve.

Bernadette introduces her ‘Deliberate Disruption’ framework, grounded in three core principles: Identity, Intention, and Iteration. She weaves her own journey within these principles, demonstrating how you can redefine your path and inspire change. Her story highlights the importance of cultivating a baseline of courage and conviction, urging you to embrace challenges with determination, drive performance, and lead with intention.

This keynote will encourage you to take calculated risks and inspire your team to invite change in, sit it down, and listen to what it has to say.

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Keynote by Bernadette McClelland:

Shift & Disrupt: Embrace the Courage of #StorySelling

In a world beyond widgets, harness the courage to sell wisdom and inspire true change.

This presentation addresses the challenges businesses face in reaching targets, retaining staff, and providing value to buyers. In a new economic order where buyers want wisdom, not widgets, you must realise you are selling change, and they are buying your conviction. Based on Bernadette's book, "
Shift and Disrupt: Stop Selling Widgets. Start Selling Wisdom
," you will identify the three key areas you must focus on to deliver what your buyer wants:

In this presentation, you will:

Create Compelling Stories: Move beyond features and benefits and share messages that deliver real value based on your buyer’s future.

Embrace Courage in Conversations: Bring your unique value to the table with confidence.

Master Negotiations: Ensure mutually beneficial outcomes by navigating discussions and integrating with clarity.

Invite Offers with Confidence: Balance assertiveness with empathy to make all parties feel valued, leading to strong, lasting relationships.

Optimize Financial Outcomes: Maximize revenue and profit margins by delivering value that justifies premium pricing and ensures sustainable growth.

The Outcome:

#StorySelling is not just storytelling. It’s a portmanteau and a provocative departure from the stereotypical style of selling stories. It offers a refreshing approach to the often-manipulative reputation of selling, relying on courage and conviction to drive the choices we make.

Leveraging the three #StorySelling Circles (Internal, External and Essential), you will drive those choices leading to winning outcomes for all. The belief in your own identity, the right tension in the conversation, and a genuine interest in the buyer and their story means veering off the path of least resistance for many sellers. Instead, by following this path less taken you will set yourself apart. Bernadette reminds us that better is not different. Being different is better.

By harnessing the #StorySelling philosophy, you will shift and disrupt your status quo. Experience insights that ignite conversations and drive crucial change for your buyers, letting them buy rather than making them buy.

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