Digital transformation expert Björn Ognibeni helps organizations unlock real growth by translating emerging technologies and China’s digital trends into practical business strategies.
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Top rated!5 of 5
“This moment alone when you realize how little you know about China is worth attending of this workshop. Very well invested time that leaves a lasting impression and makes you think.”
Daniel Koennecke, Partner
Deloitte Digital
Discover how to turn digital disruption into opportunity. With over 20 years advising brands like Volkswagen and Deutsche Telekom, “Practical Visionary” Björn Ognibeni empowers leaders to transform emerging technologies and China’s innovation insights into real, measurable business impact.
Keynote Speaker Björn Ognibeni is a leading expert on digital transformation, innovation, and the future of business in a rapidly evolving technological landscape. For over two decades, he has advised global organizations on how to harness emerging technologies to create real, measurable impact helping them transform disruption into opportunity.
As a “Practical Visionary”, Björn goes beyond theory. His keynotes deliver actionable insights that empower leaders to bridge the gap between vision and execution, inspiring teams to adapt, innovate, and thrive. Having worked with major brands such as Volkswagen and Deutsche Telekom, Björn understands the strategic challenges organizations face in navigating digital change and turning innovation into a competitive advantage.
A central focus of his work is digital innovation from China, where he draws lessons from one of the world’s fastest-moving tech ecosystems. Through his online think tank, ChinaBriefs.io, he provides Western companies with fresh perspectives on innovation, consumer behavior, and digital business models insights they can immediately apply to drive growth.
Björn also teaches at the Hamburg School of Business Administration and co-founded the XR Lab at the University of Münster, further strengthening his role as a bridge between academia and industry.
Book Björn Ognibeni for your event to gain future-ready strategies, inspiration, and tools that enable your organization to lead confidently in the digital age.
5 of 5
“This moment alone when you realize how little you know about China is worth attending of this workshop. Very well invested time that leaves a lasting impression and makes you think.”
Daniel Koennecke, Partner Deloitte Digital
5 of 5
“Great expert and speaker on digitalization. A real China maven who is not only well-read, but also knows the reality on the ground there.”
Matthias Freiherr von Tettau, Managing Partner DIH Deutsche Industrie-Holding
5 of 5
"A great interactive and dialog format full of inspiration and food for thought. A must-attend program!"
Martin Gassner, Managing Director Accenture Song
5 of 5
"Solidly researched, interactive, and moderated to the point. Valuable for anyone who wants to understand and actively shape the future."
Thorsten Kuehnel, Chief Digital Officer Rheinmetall
Keynote by Björn Ognibeni:
Are you struggling to turn digital transformation into real results?
Keynote Speaker Björn Ognibeni helps organizations move beyond buzzwords to achieve measurable impact from innovation. In his inspiring keynotes, he reveals how emerging technologies—from AI to the Metaverse can be harnessed strategically to drive growth and change. Drawing on over 20 years of experience advising global brands and exploring China’s groundbreaking digital ecosystem, Björn delivers insights that challenge assumptions and spark action.
Whether it’s understanding why innovation efforts stall or discovering what China’s tech giants can teach the West, his keynotes empower leaders to navigate disruption with clarity and confidence. Book Björn Ognibeni for your event to gain forward-thinking strategies that turn complexity into opportunity and inspire your teams to lead in the digital age.
Audience takeaways:
Learn how to turn digital transformation from a concept into measurable business results.
Discover proven strategies to harness AI, innovation, and new technologies effectively.
Gain fresh perspectives from China’s fast-moving digital ecosystem and its global impact.
Understand why many innovation efforts fail and how to bridge the gap between vision and action.
Leave inspired and equipped with practical tools to lead confidently in the digital age.
Watch Björn Ognibeni in action
