Enable your leaders & your people to thrive in a world of change
UK
Campbell Macpherson is a leading expert in strategic change and leadership, providing practical insights and engaging presentations for organizations worldwide.
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Campbell is an engaging public speaker who conveys his passion for the subject. He uses tangible examples to illustrate the topics and his key skill is that he manages to make complex topics accessible.
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About Campbell
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Campbell Macpherson has been enabling the leadership of strategic change for more than 25 years; helping organisations across UK, Europe, US, Asia, Australia & the Middle East to clarify their strategy, build extraordinary leadership teams, create cultures that embrace change, align their people to deliver – and lead successful and sustainable change.
In a wide, varied and ongoing career, Campbell has been an entrepreneur, Strategy Director, HR Director, Marketing Director, eBusiness Director, board member, change leader, business adviser, CEO Whisperer and NED. He was an early multimedia entrepreneur and began his career flying (badly) in the Air Force. He still holds the dubious record for being the worst RAAF pilot ever to
make it through to jets.
Campbell has delivered inspirational keynote speeches and engaging workshops and webinars across the globe.
See keynotes with Campbell MacphersonEvery one of your leaders, throughout your organisation, needs to hone their ability to lead change. It is the most important leadership skill of them all. If they are not leading change, they are not leading anything: they are merely managing the status quo – as it unravels.
Every one of your employees needs to hone their ability to embrace change. It is the most important life skill of them all. And if your people
aren’t ready, willing and able to change – nothing will happen.
88% of change initiatives, strategies, mergers and acquisitions fail. Campbell gives your people the ability to be the 1 in 8 that succeed.
Leadership today has nothing to do with hierarchy. It has everything to do with influence. For the simple reason that we humans don’t change because we are told to. We only change if, and when, we want to.
Therefore the primary role of a leader today, whether they have people reporting to them or not, is to help people to want to change. And that requires the ability to reach out across the organisation and “influence without authority”.
Does that sound scary? It can be exciting – opening up a whole new world of possibilities. And it’s a skill available to everyone.
What is it and how can we develop it? Which leaders would you define as “extraordinary”? How does an extraordinary leader make you feel?
Extraordinary leaders do three things:
1. They deliver – sustainable business outcomes.
2. They energise, motivate and empower people to be the best they can be.
3. They create extraordinary leadership teams.
Your leaders and leadership teams have the potential to be extraordinary. Campbell will show them how.
Are you taking your most lucrative customers and your most valuable people for granted? Most companies are.
Ageism is the biggest “ism” of them all – and it is rife in the workplace. No diversity program is complete if it doesn’t combat ageism.
Are your most experienced people fulfilled? Developed? Furthering their careers? Are you helping them to make the transition to the next phase ? Or are the good ones leaving, taking their experience with them?
Are you ignoring your 50+ customers – the ones with 75% of the wealth and 54% of discretionary spending? Most companies are doing this, too.
There is another way – let’s inspire and empower your most lucrative customers and your most valuable employees to thrive!
Campbell is a dynamic, engaging presenter. Never frightened to challenge his audience, always focused on delivering useful and insightful material with the ability to make the listener think. You never forget a Macpherson presentation.
Campbell is a truly engaging speaker, who delivered a faultless performance. Campbell’s technique engaged with the audience and kept them captivated with anecdotes. He portrayed a succinct message throughout the speech, indicating a convincing love for and complete belief in the subject matter.
Campbell is an adroit Chair, using his extensive experience and knowledge as well as the ability to think quickly and react to comment both from panellists and the audience. He carries an event with charm and élan.
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