Evan Lucas
Evan Lucas is an Economic Futurist who brings clarity to global finance, helping audiences understand and act on the forces shaping our future.
Evan Lucas is an Economic Futurist who brings clarity to global finance, helping audiences understand and act on the forces shaping our future.
Evan Lucas is one of Australia’s most trusted voices in economics and financial markets. As an Economic Futurist, he connects the dots between global finance, demographics, and behavioural science to reveal how the world is changing and what it means for you. With two decades of experience across institutional finance, wealth management, research, and media, Evan’s dynamic style brings clarity to complex ideas. Whether speaking to business leaders, investors, or the public, he inspires audiences to think differently about money, risk, and the economic forces shaping the future.
Evan Lucas has established himself as one of Australia’s most recognisable and trusted economic voices. As an Economic Futurist, he combines deep expertise in global markets, macroeconomics, and behavioural finance to interpret the trends reshaping our world. With his engaging and insightful approach, Evan helps audiences see the economy not as a distant, complex system, but as something tangible that influences every decision we make.
Across a career spanning more than twenty years, Evan has worked in institutional finance, wealth management, economic research, and broadcasting. His rare blend of analytical depth and communication skill has made him a familiar figure across television, radio, print, and digital media. Through his sharp commentary, he brings clarity to topics like inflation, interest rates, and market behaviour, translating complexity into meaningful insight.
At the heart of Evan’s work is a belief that economics is not just about numbers, it’s about people. He explores the psychology behind financial decisions, the generational differences in money habits, and the emotional triggers that drive our economic behaviour. His ability to link data with human motivation gives audiences a fresh perspective on the choices shaping our collective future.
As host of the podcast Exchanges, Evan explores the human side of economics through candid conversations with thought leaders, innovators, and everyday experts. Each episode reflects his passion for demystifying finance and understanding how global shifts impact individual lives and organisations alike.
Evan is frequently called upon by governments, corporations, and media outlets to provide commentary and guidance on pressing economic issues. From policy discussions to corporate strategy, his insights help decision-makers anticipate change and respond with confidence. His future-focused analysis provides clarity in times of uncertainty, empowering organisations to adapt to evolving financial landscapes.
Whether delivering a keynote, facilitating a workshop, or contributing to executive strategy sessions, Evan Lucas captivates audiences with his practical wisdom and engaging storytelling. He connects the dots between global trends and local realities, leaving listeners with both a clearer understanding of what’s happening and concrete ideas for what to do next.
His presentations are known for their energy, clarity, and relevance. Evan doesn’t just talk about the economy, he makes it accessible, relatable, and actionable. He challenges conventional thinking, invites curiosity, and equips audiences to make smarter, more confident decisions about the future.
In a world defined by rapid change, Evan Lucas provides the knowledge and clarity audiences need to navigate the unknown. His message is simple yet profound: by understanding the forces shaping our economy, we can make better choices, both personally and professionally.
Evan’s ability to turn data into stories, and stories into action, makes him a standout among modern economic thinkers. For organisations seeking to understand tomorrow’s opportunities and challenges today, Evan Lucas is a speaker who delivers substance, insight, and inspiration in equal measure.
Keynote by Evan Lucas:
Evan’s most tailored and requested keynote delivers a unique blend of macro behavioural economics, cutting-edge trends, demographic insights, and economic data, crafted specifically for your audience. By combining the latest research with a deep understanding of your industry and goals, Evan provides a bespoke experience that offers actionable insights and relevant strategies.
This isn’t a one-size-fits-all presentation, it’s a customised journey through the forces shaping the economic and behavioural landscape, designed to resonate with your audience and drive meaningful change. Whether you're seeking to understand emerging market dynamics, anticipate consumer behaviour, or navigate shifting economic trends, Evan’s keynote equips you with the tools and knowledge to stay ahead of the curve.
KEY THEMES
Behavioural Economics Insights: A deep understanding of how human behaviour influences economic decisions and market trends.
Tailored Market Analysis: Specific trends, demographic shifts, and economic data directly relevant to their industry, organisation, or region.
Actionable Strategies: Practical applications of behavioural economics to improve decision-making, forecasting, and strategic planning.
Foresight into Emerging Trends: How to anticipate and adapt to the latest shifts in consumer behaviour, economic forces, and market opportunities.
Competitive Advantage: Insights into leveraging data and behavioural principles to stay ahead in a rapidly changing environment.
Audience-Specific Relevance: A highly customised perspective that aligns with their unique challenges and goals, ensuring the content is directly applicable and impactful. Previous examples include: Banking on the House, The Behaviour of Spending and See What We Do, Not What We Say.
Keynote by Evan Lucas:
Drawing from a vibrant mix of generational stories, cultural shifts, economic trends, and psychological insights, Evan explores the fascinating ways different generations approach money. Generation M isn’t just about numbers, it’s about the experiences, values, and life situations that shape how the generations have earned, spent, saved, and invested.
Whether it’s the Baby Boomers striving to secure legacy, Gen X navigating the complexities of the ‘having it all’ career, Millennials redefining success through experiences, or Gen Z pushing the boundaries of digital finance, the “M-word” reveals the profound ways it influences our choices, relationships, and aspirations.
This isn’t just a study of finances, it’s an exploration of how money connects, divides, and transforms us across generations. It’s about understanding the common threads and unique traits that define us in the ever-evolving story of Generation M. Together, we’ll uncover how money isn’t just a means to an end but a mirror reflecting our deepest values, priorities, and hopes. (As featured in SBS Insights)
KEY THEMES
Generational Awareness: A deeper understanding of how each generation’s unique experiences and values shape their financial decisions, behaviours, and attitudes toward money.
Cross-Generational Insights: Tools for interpreting and navigating the diverse money behaviours within families, workplaces, and communities, fostering better understanding across generations.
Historical and Cultural Context: Awareness of how historical events, societal changes, and cultural influences impact collective financial attitudes, providing a broader view of money’s role in shaping identities and values.
Practical Financial Strategies: Actionable advice for making mindful, informed financial decisions, tailored to the needs and challenges of different generational perspectives.
Empowerment Through Money: A fresh, empowering perspective on money as a force that connects and drives us, helping audiences challenge outdated norms and engage with money in a more open, confident way.
Keynote by Evan Lucas:
Keynote by Evan Lucas:
Keynote by Evan Lucas:
Keynote by Evan Lucas:
Sunk costs, value assets that can’t be recovered, should never dictate future decisions. Yet businesses, investors, governments and people often fall into the trap of trying to “fix” past losses by throwing more resources at them. This is sunk cost fallacy in action, a costly mistake that clouds judgment and wastes valuable time, effort, emotion, belief and money.
This talk breaks down what sunk costs really are, why they’re so deceptive, and how to avoid being influenced by them. The timeless advice “Don’t send good money chasing after bad” will take on new relevance, empowering participants to recognise the fallacy, cut their losses when necessary, and refocus their efforts on profitable opportunities using relatable examples and actionable strategies.
KEY THEMES
Defining Sunk Costs: Insights into what sunk costs are and why they should not influence future decisions.
The Concorde Effect: Awareness of the psychological and emotional traps that lead people to make poor decisions by clinging to past investments.
Practical Decision-Making Tools: Frameworks and actionable strategies to evaluate when to cut losses and redirect resources toward more promising value opportunities.
Improved Financial Judgment: Techniques to separate emotional attachments from rational thinking in both personal and professional contexts.
Time and Resource Optimisation: Skills to avoid wasting valuable time, money, and energy on unprofitable ventures.
Empowerment to Pivot: Confidence to let go of past investments and focus on future growth, embracing the philosophy of “Don’t send good money chasing after bad.”