Be legendary. Become a destination employer. Gair Maxwell helps organizations craft powerful brand stories that draw in top talent and customers.
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Top rated!5 of 5
Gair Maxwell has inspired us to burn with 'Northern Heart'. Marketing is no longer about the stuff you sell, but about the stories, you tell.
Bob Lennon, Founder & CEO
Thermalwood Canada
Become a "Category of One" and dominate your industry. Gair Maxwell helps businesses attract customers effortlessly, build an iconic brand, and achieve 15-30X growth using legendary storytelling and reputation-driven strategies.
As a business leader, you're always looking for ways to take your company to the next level. But have you ever wondered how some organizations achieve legendary, larger-than-life status? BIG LITTLE LEGENDS is designed specifically for leaders like you, to help you unlock your business's true potential and become an undisputed, unrivalled "Category of One."
This program challenges conventional business truisms and encourages long-term thinking that allows your enterprise to flourish and endure for decades, with healthy profitability. Don't settle for ordinary, join BIG LITTLE LEGENDS and discover the path to legendary success for your business.
You will learn:
5 of 5
Gair Maxwell has inspired us to burn with 'Northern Heart'. Marketing is no longer about the stuff you sell, but about the stories, you tell.
Bob Lennon, Founder & CEO Thermalwood Canada
Gair Maxwell
5 of 5
Thanks so much for your help through this process. Our session with you yesterday was another good one! We had a team event at lunch today, and I shared the Character Diamond and our "personality traits" with the team. I LOVE "Cowboy Grit" as our fourth / wild card characteristic.
Lucas Griffin, CEO Secure Rite
Gair Maxwell
5 of 5
Our business is exploding in the poorest province with Canada's worst economy. You did something right!
Jim Gilbert Wheels and Deals
Gair Maxwell
5 of 5
Just wanted to thank you for your work. As I said. most people in advertising are selling a colour of paint. This work really helps us to bring out from the inside who we are.
Larry J Rybka, CEO Valmark Financial Group
Gair Maxwell
Keynote Speaker Gair Maxwell is a global expert in brand storytelling and reputation-driven growth. As the best-selling author of BIG LITTLE LEGENDS, he helps organizations transform into industry icons by creating brands that attract customers effortlessly. His counterintuitive approach challenges traditional marketing, shifting the focus from manufactured “push” tactics to organic “pull” strategies that drive long-term success.
With over a decade of research-backed insights, Gair teaches leaders how to establish a dominant “Category of One” position—just like Apple, NIKE, or Led Zeppelin in their fields. His expertise has led businesses to achieve 15-30X financial growth by leveraging the power of storytelling and brand differentiation. He has worked with global brands like Apple, Caterpillar, and NAPA, proving that any company—big or small—can become legendary.
Beyond his corporate impact, Gair has shared the stage with business icons like Richard Branson and Gene Simmons, further cementing his authority in branding and business transformation. His high-energy, engaging keynotes equip organizations with actionable tools to build reputational equity, attract top talent, and foster sustainable growth.
Book Gair Maxwell for your event to unlock the secrets of brand storytelling, turn customers into loyal advocates, and position your business as an industry leader. His dynamic presentations leave audiences inspired, empowered, and ready to create their own legend.
Watch Gair Maxwell in action!
