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DARE to Discover Your Purpose

George Jerjian

travels from UK

George Jerjian is a mindset mentor serving retiring baby boomers to "unretire" and to discover a life of purpose, passion, and prosperity

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About George

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George Jerjian is a mindset mentor, author, and speaker, who helps baby boomers to “unretire” and create a new identity and a blueprint for the next and best chapter of their lives.

Why you should book George Jerjian for your next event 

  • His speeches provide practical knowledge of what retirement is, and what it is not. Forewarned is forearmed. George’s innovative DARE program helps those planning to retire to “unretire” and create a blueprint of their ideal life and then secure it.
  • His vision for an empowered ‘elderhood’ is original and inspiring and his enthusiasm and energy for his subject is captivating. 
  • George offers organisations, HR departments, benefit consultants and financial advisors ‘an edge’ over their competitors by giving them the tools and the knowledge to better serve their employees and clients who are headed for retirement but have no idea what awaits them.

Jerjian talks from experience and from the heart.  George was just 52 when he was given six months to live.  Thankfully, his diagnosis was wrong, but so was the “hellish” semi-retirement he was propelled into.  George had money, friends, newly restored good health, and an active social life, but it wasn’t enough.  And so, he ‘unretired’ and embarked on a journey to discover his true purpose. 

Ten books and years of research later and George has the answer and he’s dedicated his life to helping other boomers avoid the same ‘semi-retirement’ fate.  A former financial advisor, George is on a mission to help retirees create a plan for their later years which is about much more than money. 

George’s innovative and pioneering program, the DARE method, has helped clients the world over and his latest book, DARE to Discover Your Purpose, is an international bestseller.  Through them he challenges boomers to rebel against conventional approaches to retirement, reset their subconscious mind and remove obstacles which stand in the way of the life they want to live.

George’s illustrious career spans several fields including marketing, journalism, real estate, and finance.  He’s an Emmy award winning producer and a Distinguished Toastmaster.   


See keynotes with George Jerjian

Speaker George Jerjian Keynote Topics:

George delivers thought-provoking and inspiring speeches from the perspective of someone who has ‘been there and done that’.  He has a captivating, yet gentle style and has been giving talks to the public, business, and the media for 20 years.

He speeks on various topics such as:

  • Dare to Discover Your Purpose
  • Semi-retirement is not the answer to life after 65. Here’s what is…
  • Three dangers of buying into the myth of ‘retirement’ – and what to do instead.
  • Retirement is a crisis we’re hiding from with part-time work. Here’s how to turn it into an opportunity.
  • Boomers: it’s time to rebel against retirement. Here’s how to do it. 
  • It’s time to stop thinking of retirement planning as a financial planning exercise.
  • Boomers: Tired of ageism? Stop your own ageist beliefs, which includes retirement.
  • Retirement may be hazardous to your health. So, what should you do?


“The intensity and personal interaction enabled me to unblock problems holding me back in an atmosphere of serious yet light-hearted understanding which has begun to transform my life. I am now a work in progress. I recommend this program because it is needed by so many people.”

Ann Howard, Art Restorer, London, UK

Art Restorer, London, UK

“The DARE Program is a must-do gem for anyone nearing, or already in, their retirement years. My goal, to write a memoir, has been ignited by this. Now, I am newly inspired to begin the journey of chronicling my life with the purposeful aspiration of touching the hearts of others. George Jerjian helped me reach this point, with his warm and compassionate teaching style. He is skilled and experienced in guiding fledgling retirees along the road to a deeply satisfying and fulfilling future.”

Janet Lawson Administrator, Massachusetts

Administrator, Massachusetts

“The biggest take home lesson I learnt from George’s course and our conversations is to think differently. I want to do something in the US, where I live most of the time, so I need to step away from my typical medical identity, look at what excites me, and where I can use my skills & experience in a new way. I need to find my tribe and put out myself out there to create opportunities, see what happens and not be afraid of failing. I feel more energised about the future and realise that action needs to be taken. I’ve already started by adapting my own business in the UK. I am grateful to George for his help and guidance, and I highly recommend his course.”

Dr Richard Sibthorpe Physician, California

Physician, California

“George’s course ticked all the boxes. I love doing courses, developing personally, and learning, and I was amazed by how much George knew, how spiritual he was, and how everything he said was backed up by experience and study. I couldn’t believe how many books he’d written. I came away from the course with a plan, a blueprint for the next chapter, but also much more than that. George gave me a focus and shifted my mindset, helping turn negatives into positives.”

Jenny Baxter Care Agency Owner, Yorkshire, UK

Care Agency Owner, Yorkshire, UK

“Because of George, my mindset has changed to such an extent that I have engaged more new clients and while I am busier than I have been for some time, I have more energy, endurance, and enthusiasm in my life.”

John W. Rick Fundraiser, Missouri

Fundraiser, Missouri

Why is purpose so important in life?

You may already have noticed my fascination with the concept of ‘purpose’ – indeed, my flagship course dares you to discover your own!

But what exactly is purpose, and where does the word come from? Well, it originates from ‘purpus’, used for the first time around 1300 and meaning “intention, aim, goal; object to be kept in view; proper function for which something exists”. This word in turn comes from the Old French ‘porpos’ “an aim, intention” (12c.), from the verb porposer “to put forth”, and is equivalent to Latin propositium “a thing proposed or intended.”

What is interesting about this origin of the word is that it takes us back to the real meaning of it: ‘what was intended’. This helps us to remember that purpose isn’t a luxury, it is an essential. It is what we are meant for or made for, and it implies that we are passionate about it. And in that sense, it is our aim, or, to use a common expression – what gets us out of bed in the morning. Something as powerful as this can have a huge influence on our lives: helping us to make decisions, find meaning, and shape our own behaviour and goals.

For some people, purpose is very much tied up with work, while for others, it lies with their family or relationships, or even their faith or spirituality. If you don’t feel you could sum up your purpose in one word, don’t worry, you’re not alone. Your purpose is completely unique to you – and it can change on your life’s journey as your motivations and priorities change too.

What’s your purpose?

If you are struggling to find what your purpose is, ask yourself where you feel of most use, where you feel most at home, and where you feel most fulfilled, as the answer to these questions will give you clues.

In Japan, ‘ikigai’ is linked with the country’s long life-expectancy. It comes from the Japanese words “iki” (生き), which translates to “life,” and “gai” (甲斐), which is used to describe value or worth, and essentially means finding joy in life through purpose.

In the West, we have taken a rather mathematical way of working out ‘ikigai’ using a Venn diagram made up of four qualities:

+ What you are good at
+ What the world needs
+ What you can be paid for
+ What you love

The intersection of these points is where you can find your ‘ikigai’, and the Japanese believe it can help you live longer and with more direction.

The power of purpose

After working with retiring (and retired) baby boomers for several years, and of course being one myself, I have discovered that the one thing that seems to be lacking for those who are struggling with the transition into ‘later life’ is a sense of purpose. And that once found, it does exactly what the Japanese say it does: it helps you live longer, and with more direction.

That’s because having a sense of purpose transcends all your other needs: if you find that ‘secret sauce’, you will also find that concerns about your health, both mental and physical, your finances, your lack of direction… all fade away. That’s how powerful purpose is. I’ve discovered that some people are reluctant to pursue their life purpose because they think it seems selfish, but purpose is about recognising what makes you special and giving that back to the world, so in fact it’s not selfish at all – quite the reverse.

Why is retirement an important time to consider your purpose?

Retirement is a crisis in the true sense of the word: it is a turning point. If we retire at 65, we are likely to live another 25 years, which means we will outlive our savings, just as our health is deteriorating. Now is not the time to retire: it is the time to ‘unretire.’ We’re not finished yet. We are a work in progress and the best is yet to come.

Like other important life stages, such as adolescence, marriage and parenthood, retirement prompts physical, emotional, and spiritual transitions and we start to ask new questions about our place in the universe, such as who are we now? what do we love to do? and what is our purpose?

This is all part of life’s rich pageant: to question – and then to evolve. After all, what kind of a journey would it be if we arrived at our destination the same as when we left? Finding purpose at different points along the way is the mark of a skilled traveller.

See keynotes with George Jerjian
Non-binding request for George Jerjian

Send a simple request. You’ll get a quick reply with fees and availability

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Keynote topics with George Jerjian