Who is Jay Baer?
Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst with more than three decades of experience helping organizations strengthen their relationships with customers.
Throughout his career, Jay has worked with over 700 companies across industries and continents. His client list includes globally recognized organizations such as Nike, Oracle, Salesforce, Bentley, and The United Nations. These organizations turn to Jay when they want to improve marketing effectiveness, elevate customer experience, and create strategies that drive long-term loyalty.
Jay’s approach is built on the belief that sustainable growth comes from putting customers at the center of every decision. His work helps leaders understand how expectations are evolving and what businesses must do to stand out in increasingly competitive markets.
A 7th-generation entrepreneur
Entrepreneurship runs deep in Jay Baer’s background. As a 7th-generation entrepreneur, building businesses and helping companies grow has always been part of his DNA.
Over the course of his career, Jay has founded five multimillion-dollar companies, each focused on helping organizations improve their marketing, communication, and customer relationships. This hands-on experience gives him a unique perspective: he doesn’t just study business growth, he has built it himself.
His practical understanding of strategy, innovation, and customer engagement makes his insights highly relevant for leaders, marketers, and entrepreneurs who want ideas they can immediately apply.
Bestselling author and respected researcher
Jay Baer is also a prolific author who has written seven bestselling books on marketing and customer experience. His books explore how organizations can better understand customer behavior, build trust, and create experiences that encourage long-term loyalty.
Through extensive research and real-world case studies, Jay translates complex trends into clear strategies that organizations can implement right away. His writing has helped shape conversations around modern marketing and the importance of customer-centric thinking.
His expertise has been widely recognized. This year, Jay was voted the #1 Global Guru for marketing and the #2 Global Guru for customer experience, reflecting the impact of his work across the global business community.
A Hall of Fame keynote speaker
Jay Baer is an inductee into the Professional Speaking Hall of Fame, an honor awarded to speakers who have demonstrated long-term excellence on stage.
He travels around the world delivering keynote presentations to organizations, conferences, and leadership teams that want to better understand how to grow through stronger customer relationships.
Jay’s presentations combine research, practical frameworks, engaging storytelling, and humor. His ability to translate complex marketing and customer experience trends into clear, actionable ideas makes his talks valuable for audiences across industries.
Organizations booking Jay Baer for their events gain insights into:
Modern marketing strategies that attract and retain customers
How customer experience drives loyalty and growth
Emerging trends shaping consumer expectations
Practical steps companies can implement immediately
Podcast host and content creator
Beyond the stage and the page, Jay Baer is also an accomplished content creator. He has created multiple award-winning podcasts and continues to explore the entrepreneurial journey through storytelling and interviews.
Today, Jay hosts The Spirit Guides, a show that explores the stories behind some of the world’s most successful content creators and entrepreneurs. The podcast dives into the challenges, decisions, and creative processes that shape modern entrepreneurship.
Jay’s curiosity about business and creativity is reflected in his ability to connect with leaders across industries and uncover insights that inspire audiences.
A personality audiences remember
Jay Baer is known for bringing personality and authenticity to everything he does. A lover of plaid suits and a proud hater of red tape, he combines expertise with humor and relatability on stage.
Outside the business world, Jay has also built a surprising reputation as the world’s #2 tequila influencer, publishing around 25 videos every month across Instagram, TikTok, and other platforms.
This mix of business expertise, entrepreneurial curiosity, and memorable personality makes Jay Baer a speaker audiences connect with long after the event ends.
Book Jay Baer for your event
Organizations that book Jay Baer gain more than a keynote speaker, they gain an advisor who has spent 30 years studying what drives customer loyalty and business growth.
His presentations help audiences rethink how they approach marketing, customer experience, and brand relationships in a world where expectations change quickly.
Whether speaking to executives, entrepreneurs, or marketing teams, Jay delivers ideas that are practical, engaging, and grounded in real-world experience, giving audiences the tools and inspiration they need to build stronger, more customer-focused businesses.