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Jay Baer - <p data-start="252" data-end="441">Marketing and customer experience expert Jay Baer shows how businesses attract, retain, and grow loyal customers in a rapidly changing world.</p>

Jay Baer

Marketing and customer experience expert Jay Baer shows how businesses attract, retain, and grow loyal customers in a rapidly changing world.

5.00 of 5

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5 of 5

Jay you are absolutely AMAZING!!!! From the first call we had, that seems like eons ago where you set me at ease and told me we would have not 1, not 2, but 3 great events, I knew it would be great... but I could have never imagined just how great!!! The organization is buzzing this morning about how they could have never imagined virtual galas to be that dynamic! The executive team is so happy! You are the ultimate rock star and we couldn’t have done this without you!!

Alyssa Reisman

Event Manager for D&H Distributing

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Why you should book Jay Baer for your next event

  • Learn practical strategies from a Global Guru for marketing and customer experience with 30 years of real-world business growth insights.
  • Discover how more than 700 leading brands strengthen customer relationships and build loyalty through smarter marketing and service.
  • Get actionable lessons from a 7th-generation entrepreneur, bestselling author, and Hall of Fame professional speaker.

Non-binding request for Jay Baer

Business growth and customer experience expert trusted by the world’s most iconic brands

Jay Baer is a globally recognized expert on business growth and customer experience. For three decades, he has helped more than 700 organizations, from global giants like Nike, Oracle, Salesforce, Bentley, and The United Nations to fast-growing companies, gain and keep more customers. A bestselling author, serial entrepreneur, and Hall of Fame professional speaker, Jay combines research, real-world experience, and engaging storytelling to deliver powerful insights that help businesses grow through stronger customer relationships.

 

Who is Jay Baer?

Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst with more than three decades of experience helping organizations strengthen their relationships with customers.

Throughout his career, Jay has worked with over 700 companies across industries and continents. His client list includes globally recognized organizations such as Nike, Oracle, Salesforce, Bentley, and The United Nations. These organizations turn to Jay when they want to improve marketing effectiveness, elevate customer experience, and create strategies that drive long-term loyalty.

Jay’s approach is built on the belief that sustainable growth comes from putting customers at the center of every decision. His work helps leaders understand how expectations are evolving and what businesses must do to stand out in increasingly competitive markets.

 

A 7th-generation entrepreneur

Entrepreneurship runs deep in Jay Baer’s background. As a 7th-generation entrepreneur, building businesses and helping companies grow has always been part of his DNA.

Over the course of his career, Jay has founded five multimillion-dollar companies, each focused on helping organizations improve their marketing, communication, and customer relationships. This hands-on experience gives him a unique perspective: he doesn’t just study business growth, he has built it himself.

His practical understanding of strategy, innovation, and customer engagement makes his insights highly relevant for leaders, marketers, and entrepreneurs who want ideas they can immediately apply.

 

Bestselling author and respected researcher

Jay Baer is also a prolific author who has written seven bestselling books on marketing and customer experience. His books explore how organizations can better understand customer behavior, build trust, and create experiences that encourage long-term loyalty.

Through extensive research and real-world case studies, Jay translates complex trends into clear strategies that organizations can implement right away. His writing has helped shape conversations around modern marketing and the importance of customer-centric thinking.

His expertise has been widely recognized. This year, Jay was voted the #1 Global Guru for marketing and the #2 Global Guru for customer experience, reflecting the impact of his work across the global business community.

 

A Hall of Fame keynote speaker

Jay Baer is an inductee into the Professional Speaking Hall of Fame, an honor awarded to speakers who have demonstrated long-term excellence on stage.

He travels around the world delivering keynote presentations to organizations, conferences, and leadership teams that want to better understand how to grow through stronger customer relationships.

Jay’s presentations combine research, practical frameworks, engaging storytelling, and humor. His ability to translate complex marketing and customer experience trends into clear, actionable ideas makes his talks valuable for audiences across industries.

Organizations booking Jay Baer for their events gain insights into:

  • Modern marketing strategies that attract and retain customers

  • How customer experience drives loyalty and growth

  • Emerging trends shaping consumer expectations

  • Practical steps companies can implement immediately

 

Podcast host and content creator

Beyond the stage and the page, Jay Baer is also an accomplished content creator. He has created multiple award-winning podcasts and continues to explore the entrepreneurial journey through storytelling and interviews.

Today, Jay hosts The Spirit Guides, a show that explores the stories behind some of the world’s most successful content creators and entrepreneurs. The podcast dives into the challenges, decisions, and creative processes that shape modern entrepreneurship.

Jay’s curiosity about business and creativity is reflected in his ability to connect with leaders across industries and uncover insights that inspire audiences.

 

A personality audiences remember

Jay Baer is known for bringing personality and authenticity to everything he does. A lover of plaid suits and a proud hater of red tape, he combines expertise with humor and relatability on stage.

Outside the business world, Jay has also built a surprising reputation as the world’s #2 tequila influencer, publishing around 25 videos every month across Instagram, TikTok, and other platforms.

This mix of business expertise, entrepreneurial curiosity, and memorable personality makes Jay Baer a speaker audiences connect with long after the event ends.

 

Book Jay Baer for your event

Organizations that book Jay Baer gain more than a keynote speaker, they gain an advisor who has spent 30 years studying what drives customer loyalty and business growth.

His presentations help audiences rethink how they approach marketing, customer experience, and brand relationships in a world where expectations change quickly.

Whether speaking to executives, entrepreneurs, or marketing teams, Jay delivers ideas that are practical, engaging, and grounded in real-world experience, giving audiences the tools and inspiration they need to build stronger, more customer-focused businesses.

Jay Baer - <p data-start="252" data-end="441">Marketing and customer experience expert Jay Baer shows how businesses attract, retain, and grow loyal customers in a rapidly changing world.</p>

Customer Reviews

5 of 5

Jay you are absolutely AMAZING!!!! From the first call we had, that seems like eons ago where you set me at ease and told me we would have not 1, not 2, but 3 great events, I knew it would be great... but I could have never imagined just how great!!! The organization is buzzing this morning about how they could have never imagined virtual galas to be that dynamic! The executive team is so happy! You are the ultimate rock star and we couldn’t have done this without you!!

5 of 5

Jay is always a draw for our events and delivers exceptional content for our B2B audience. His ability to put together and showcase B2B examples and actionable takeaways is greatly appreciated!

5 of 5

Jay was amazing! We loved that he tailored the presentation to the multifamily sector of our business and included some of our data throughout. I was super surprised to find out consumer expectations on how fast businesses should respond. Jay also did a great job of adding humor throughout to keep the audience engaged.

5 of 5

We had the chance to work with Jay Baer to have him emcee one of our events, and it was a pleasure to work with him. Jay is very professional and has a lot of positive energy. He is very good in creating interactions with the audience, and our attendees found him amazing!

5 of 5

Jay nailed it! In this day and age, manners have been lost and customer service is not a priority for many businesses. Jay hilariously demonstrates how important it is to “hug your haters” and respond to customer feedback, even if you can't fix it. You have to listen and you have to be empathetic. It's a lesson that applies not only to your business, but also to your own relationships. His stories and humor helped drive the message home and we look forward to having him back.

Rated 5.00/5 based on 5 customer reviews

Keynotes

Keynote by Jay Baer:

Time IS Money: How to Exceed Customers

How long are you willing to wait? If you’re like most of your customers, the answer is very little. In today's fast-paced market, your customers are deciding to buy from you based on how quickly you respond to their needs.

Speed is not just a luxury; it's a critical factor driving purchase decisions.

In "Time IS Money: How to Exceed Customers' Need for Speed," Jay Baer explores why over half of customers choose businesses that respond first, even at a higher price.

Discover why 2/3 of customers rate speed as important as price. This engaging presentation will arm you with actionable insights and strategies to outpace your competition, exceed customer expectations, and turn speed into your ultimate competitive advantage.

Key points in this program:

  • Why speed is the most important element of customer experience.
  • How long consumers will wait to hear back from a business.
  • How consumers feel when brands are faster (or slower) than they expect.
  • The huge connection between responsiveness and revenue.
  • Which generation is the most patient, and which is the least patient.
  • Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction.
  • You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies.

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

Request a quote: Jay Baer Time IS Money: How to Exceed Customers

Keynote by Jay Baer:

Ignite a Word of Mouth Wave: How to Stand Out & Spark Conversations

The best way to grow any business is for your customers to grow it for you.

But achieving this requires delivering a customer experience that sparks conversations. Word of mouth drives 50% of all purchases, yet it's often overlooked. We can't assume our customers will talk about us—they need a compelling story to share.

In "Ignite a Word of Mouth Wave: How to Stand Out and Spark Conversations," Jay Baer offers a hilarious and interactive presentation filled with real-world examples and cutting-edge research.

He reveals how to craft a unique story for your business, transforming customers into your most effective sales and marketing force.

This powerful keynote inspires real change among attendees, reshaping their understanding of how customer experience intersects with marketing, sales, and operations. The insights provided lead to significant growth and enhanced cooperation.

Key points in this program:

  • Learn how to grow your business with word of mouth.
  • Discover why customers talk and why they remain silent.
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation).
  • Discover the 4 Requirements of a Talk Trigger.
  • Learn the different types/categories of Talk Triggers.
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

Request a quote: Jay Baer Ignite a Word of Mouth Wave: How to Stand Out & Spark Conversations

Keynote by Jay Baer:

Embrace Complaints & Boost Your Business

Haters aren’t your problem—ignoring them is.

In today's climate of complaint, people are more vocal with their dissatisfaction, making it feel like you're constantly managing negativity. But this rise in complaints actually presents a tremendous opportunity for growth.

In "Embrace Complaints and Boost Your Business," Jay Baer delves into The Science of Complaints—exploring why and where your customers (and team members) voice their dissatisfaction and how to convert it into a powerful business edge.

This eye-opening presentation equips attendees with critical steps to retain and delight customers in a disrupted era, where customer service has become a spectator sport.

Jay also shares strategies for effectively handling feedback, including negativity from colleagues and teammates, transforming discord into collaboration and growth.

Key points in this program:

  • Learn why customer expectations are rising faster than ever.
  • Discover the huge disconnect between what customers and companies think about service.
  • Learn the one, giant, recent shift that changed everything about customer service.
  • Discover why praise is the most overrated thing in business (and in life).
  • Learn how to handle unhappy customers, online and offline.
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

Request a quote: Jay Baer Embrace Complaints & Boost Your Business

Keynote by Jay Baer:

Human.Kind

How to Keep it Real and Win in This Age of Automation

Every company is racing toward the same AI-powered finish line. But what if that's the wrong race to run?

While your competitors chase the next automation breakthrough, a counterintuitive truth is emerging from the data: In an AI-saturated marketplace, if you strategically invest in human connection, you will outperform the pack.

In Human.Kind, Jay Baer, Hall of Fame speaker, New York Times bestselling author, and strategy advisor to more than 700 iconic brands reveals the three-part framework that companies are using to turn the AI revolution into their core differentiator —by doing exactly what their competitors won't.

Jay Delivers These Truths (and more):

  • Why AI and automation are ultimately table stakes, not differentiators

  • Why your customers are experiencing "automation fatigue" (73% prefer human interaction for complex decisions)

  • Why companies adding strategic human touchpoints see 23% higher profit margins

What wins when AI and automation are everywhere?

Keeping. It. Real.

Strategically adding MORE personal touches to your customer interactions gains you these advantages:

  • Boosted trust in your brand

  • Increased word of mouth

  • Reduced customer churn

  • Happier team members

With relevant, specific, moving examples that will delight and motivate your people, Jay provides the recipe for embracing high touch when everyone else is embracing no touch. 

This program will change the way you think about AI, customer experience, marketing, and the fundamental relationship between your company and your customers.

This isn't about choosing sides in the human vs. AI debate. It's about purposefully using both to create a competitive moat that wins the heart, minds, and wallets of your customers. 

Request a quote: Jay Baer Human.Kind

Keynote by Jay Baer:

Quick. Clear. Kind.

The 3 Unbreakable Rules of Customer Loyalty

Customer expectations are always rising. Customers demand perfection (or nearly so) and they want it instantly. With customer experience often outweighing price as a deciding purchase factor, mastering crucial customer interactions is vital for success.

In Quick. Clear. Kind. The 3 Unbreakable Rules of Customer Loyalty, Jay Baer delivers an energetic, compelling, HIGHLY customized, and hilarious presentation backed by real data.

This keynote reveals the three essential components that foster customer loyalty: being quick, clear, and kind.

Attendees will learn actionable strategies to improve these pivotal areas, helping to win more customers and keep them coming back.

Elevate your customer experience and turn these non-negotiables into your competitive edge.

Key points in this program:

  • Why customer experience is the fastest route to growth

  • When customer experience stops and customer service stops

  • The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass

  • What customers really expect from your business category, and how to exceed it (without spending a fortune)

  • Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results

  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

Request a quote: Jay Baer Quick. Clear. Kind.

Keynote by Jay Baer:

The New Loyalty Landscape: Customer Experience in the Age of AI

*INCLUDES PROPRIETARY RESEARCH*

The rules of customer loyalty are being fundamentally transformed. As artificial intelligence permeates consumers' daily lives, expectations for service speed, communication clarity, and authentic connections are reaching unprecedented heights.

In this energetic, compelling, and HIGHLY customized presentation, Jay Baer reveals how the AI revolution isn't just changing technology—it's permanently altering what customers demand from every business interaction. Backed by proprietary research and delivered with signature humor, this keynote explores how successful organizations are adapting their customer experience strategies for a world where AI has eliminated patience and amplified demands.

Attendees will discover:

  • How consumer adoption of AI tools is dramatically reshaping service expectations

  • Why traditional response times and communication approaches are becoming obsolete

  • The critical balance between leveraging automation and maintaining human connection

Actionable strategies for exceeding elevated customer expectations in this new reality

All attendees receive Jay's proven framework (developed through work with hundreds of major brands) with specific, actionable tactics that can be implemented immediately to thrive in this AI-influenced customer landscape.

Request a quote: Jay Baer The New Loyalty Landscape: Customer Experience in the Age of AI

Emcee & Event Host:

Jay Baer as your Emcee & Event Host

Hall of Fame keynote speaker Jay Baer is also an in-demand emcee and event host. Whether it's a full-day program or a complex, multi-day event, Jay has hosted events [both virtually and in-person] for IBM, Oracle, Roche, D&H Distributing, and many other major brands for audiences as large as 15,000 attendees.

He prepares vigorously, reviewing presentations of all main stage speakers with event organizers beforehand, and remains largely unscripted to be able to connect the thematic dots on-the-fly.

Jay even offers to create a closing keynote written DURING the event, that closes the show with key takeaways and lessons for the audience.

He can easily pull double or triple duty at your event (keynote + emcee + panel moderator), and he can assist with run-of-show, tech platform selection, speaker coaching, interactive elements, marketing, and more.

Tequila, Anyone?

Hall of Fame keynote speaker and best-selling author Jay Baer is also a certified tequila sommelier!

What a passion for tequila and agave spirits, Jay will work with your company to create a dynamic, custom program (in-person or virtual) that combines marketing and CX counsel 

with fun, informational tequila content.

His Instagram (@tequilajaybaer) and TikTok (@tequila.jay) accounts educate new consumers about all things tequila on a regular basis.

Jay has spent 30+ years advising the world’s largest brands on how to gain and keep customers using social media, content marketing, digital marketing, and customer experience. He draws on this expertise to combine customer experience and marketing 

content within-person or virtual tequila education and live tastings.

Request a quote: Jay Baer Jay Baer as your Emcee & Event Host

2025 Speaking Preview Video for Jay Baer (Bureau)

Watch Jay Baer in action!

Hug Your Haters by Jay Baer

Watch speaker Jay Baer in action

Word of Mouth - Customer Experience by Jay Baer

Watch speaker Jay Baer in action

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Need help?

Phone: +1 347 223 5128

Email: [email protected]