Jennifer Cassetta

High-Performance, Black Belt Style – Jennifer Cassetta helps organizations boost resilience, confidence, and leadership through experiential keynotes that inspire lasting transformation.

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What a gift Jenn was to our organization! Jenn led a series of virtual sessions with our employees, walking us through key themes from her book, The Art of Badassery. Our intent was to engage and empower our employees through Jenn's program. She surpassed our expectations. Her informal, authentic style allowed our audience to feel connected with her and lean in further to the discussions, getting the most out of Jenn's framework. We had great feedback from our employees. I highly recommend Jenn for team building, empowerment talks and coaching.

Rebekah Crane, VP,

Columbia Threadneedle Investments

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Why book Jennifer Cassetta for your next event

TEDx & National Media Recognition – Featured on Good Morning America, The Today Show, and The Doctors, Jennifer is a recognized thought leader.
Martial Arts Meets Leadership – A 3rd-degree black belt and high-performance coach, Jennifer teaches powerful techniques for mental and physical strength.
Wellness Meets High Performance – Boost employee well-being, productivity, and morale with expert strategies from a health coach and nutritionist.

Non-binding request for Jennifer Cassetta

Break Barriers, Build Confidence

Jennifer Cassetta empowers teams to become black belt leaders with high-energy, transformative keynotes on resilience, wellness, and leadership. A 3rd-degree black belt, health coach, and TEDx speaker, she’s trusted by Apple, Nike, and American Express to drive performance and confidence. Inspire your team to break barriers—sometimes even boards!

Keynote Speaker Jennifer Cassetta is a dynamic force in leadership, resilience, and wellness, equipping organizations with the tools to build stronger, more confident teams. With a powerful background as a 3rd-degree black belt, clinical nutritionist, health coach, and high-performance coach, she brings a unique blend of mind-body strategies to the stage. Her keynotes empower professionals to embrace black belt leadership, break through barriers—mentally and physically—and step into their full potential.

Top global brands like Apple, Nike, American Express, and Visa trust Jennifer to inspire their teams with high-energy, engaging presentations that drive real change. Through actionable strategies, she helps professionals strengthen their confidence, sharpen their resilience, and enhance their well-being—all crucial for peak performance in today’s fast-paced business world. Her experiential keynotes don’t just motivate—they transform.

Recognized as a leading expert, Jennifer has been featured on Good Morning America, The Today Show, and TEDx, where her insights on leadership and empowerment have reached millions. Her book, The Art of Badassery, and her podcast of the same name continue to inspire professionals across industries to level up in their careers and lives.

If your organization is looking to boost resilience, confidence, and performance, book Jennifer Cassetta for your event and give your team the tools they need to thrive.

Customer Reviews

Rebekah Crane, VP, Columbia Threadneedle Investments

Jennifer spoke to a group of female lawyers and she was one of the best speakers I’ve seen, hands down. She was engaging and got everyone up and moving around throughout the discussion. I have heard nothing but positive feedback about her talk. One of my associates even yelled "KIYAP!" afterwards when we were talking about establishing boundaries with another lawyer. I highly recommend her!

Molly McKibben, Partner at Law Firm

Jennifer is an incredibly dynamic and engaging speaker. I loved that she was able to break down what seemed like daunting tasks into action items making it easier to understand how to take back control of your life and embrace your inner badass.

Nikki Wilbur, Meeting Professionals International

Jennifer’s energy, uniqueness and enthusiasm was praised and welcomed by the more than 450 participants at the Bacardi Spirit Forward Summit. She was an integral part of keeping energy levels high for the day.

Laura Martinez Bacardi Martini, Inc.

Jennifer energized a normally docile audience, bringing Attendees to their feet on multiple occasions. She brings a great story, fun learning material, and everyone leaves motivated!

Nathan Fillion, Visit Dallas

Jenn held a series of speaking events for the Visa Women's Network and the Visa Asian Employee Network on the topics of "Safety & Self Defense - from the Streets to the Boardroom" and "Unleash Your Mojo with Wisdom of the Dojo". She knocked both sessions out of the park! We had ~300 participants across both events from across the globe. According to survey feedback from participants, "Jenn goes beyond showing women how to feel empowered. She shows them how to take action towards protecting their peace and power". Over 85% of survey respondents said they felt inspired by her event, citing Jenn's successful use of her own vulnerability to connect with the audience.

Melissa Maisch, VISA

Jennifer is empowering, inspiring and motivational! She is truly an expert in the Art of Badassery!

Ana Battung, Hyatt Hotel Corporation

Jennifer's presentation was both educational and empowering. The 'Art of Badassery' was a highlight of our day and a favorite amongst a diverse group of 150 female Bankers in the room.

Jessica Richard, UBS

Jenn had me on the edge of my seat, I was captivated by every word she spoke. Her message is both powerful and empowering; how to better position oneself to protect mind, body, heart and soul in order to thrive and live a healthy, happy and fulfilled life.

Gerard McEvoy, British Airways

What a truly inspirational speaker! The life experiences you've experienced and spoke about along with your positive thoughts and energy had all of the attendees captivated; so much so that they did not want to leave the course and wanted to hang around to chat more!

Kerri Brehn American Airlines

Keynotes

Keynote by Jennifer Cassetta:

The Art of Badassery: Becoming a Black Belt Leader

The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise.

Enter The Art of Badassery; a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever.

Takeaways include:

Learn the keys to building sustainable resilience regardless of what's happening "out there".
Learn how to embody boundary setting so it becomes an easily accessible practice.
Learn how to master your inner dialogue and create your personal "battlecry".
Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.

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Keynote by Jennifer Cassetta:

Burnout to Blazing: A Mind & Body Approach to Peak Performance

Rates of chronic stress, exhaustion, anxiety and depression are rising with professionals around the country, which leads to employee discontent and high turnover rates. During this session, Jennifer shares her holistic approach to inspire professionals to not just survive stressful times but thrive through them. Using mindset techniques, hormone hacks and lifestyle tweaks, Jennifer guides attendees to create their own personalized wellness plan to recalibrate, beat stress and elevate their energy!

Takeaways include:

How to spot warning signals of chronic stress and exhaustion.
How to combat the negative side effects of stress through nervous system regulation.
How to fuel your body and elevate your habits to increase energy levels sustainably.

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Keynote by Jennifer Cassetta:

P.O.W.E.R. Protect Ourselves With Empowerment & Resilience

Whether traveling to an event or commuting to the office, personal safety is top of mind for folks these days. Self Defense expert, Jennifer Cassetta, empowers audience members to be in control of their personal safety and resilience which leads to reduced anxiety and enhanced confidence.

In this session, audience members will learn the ABC’s of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed. Participants will kick, punch, knee and elbow their way to safety. This is a mind and body workshop for people to enhance both their psychological and physical safety.

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