Think Like a Game-Changer
What if your company, or your life, were a video game? This question drives the work of Jesús Cochegrús, a speaker who helps leaders rethink the way they lead, motivate, and evolve. His approach blends game psychology, engagement mechanics, and the mindset of innovation that defines the most successful games. He guides organizations toward future-ready behaviors, sharper strategy, and a culture where people feel motivated to play, grow, and win. His philosophy centers on becoming your own game-changer, someone who advances through levels, overcomes challenges, and moves with purpose.
From Video-Game Industry to Global Stages
With over 20 years of hands-on experience in the video-game world, Jesús has led and directed projects for brands such as Coca-Cola, Nike, SIEMENS, Volkswagen, and Audi. He headed the first Mexican company certified by Nintendo, Xbox, and PlayStation, shaping a new era in Latin American game development. He produced the first Mexican video game to reach #1 on the AppStore, a title that also earned an MTV Game Award. His depth of knowledge gives him a unique perspective on innovation, engagement, and the mechanics that keep people deeply involved in a journey, whether inside a game or inside a company.
Proven Transformation Through Game-Based Strategies
Jesús doesn’t just talk about the power of video-game thinking, he has proven how it transforms results. His game-based strategies helped train 10,000 Volkswagen technicians through a fully gamified learning experience. The outcome: Volkswagen won the National Labor Award and a Global Education Award, demonstrating that play, immersion, and interactive learning can elevate productivity and reshape organizational behavior. For Jesús, play is not entertainment; it is a strategic tool rooted in psychology, motivation, and progress design.
A Global Voice on Leadership, Culture, AI, and Customer Engagement
Jesús has delivered more than 500 keynotes in 25+ countries, including multiple appearances on the WOBI main stage. He has shared space with some of the world’s most influential thinkers, Richard Branson, Steve Wozniak, Michael Phelps, James Clear, Seth Godin, Guy Kawasaki, Adam Grant, and many more. His presentations are known for their cinematic energy, emotional storytelling, and ability to translate complex ideas into simple, engaging frameworks. Core themes include game-changer thinking, future-ready leadership, corporate culture, customer engagement, and the evolving role of AI and disruptive technologies.
Book Jesús Cochegrús for Your Event
When you book Jesús Cochegrús, you bring in a Transformation Architect who connects technology with humanity, strategy with emotion, and the future with action. His keynotes inspire leaders to level up, challenge assumptions, and adopt the same adaptive, creative, and resilient mindset that drives top-performing games. He is the author of GAMECHANGERS: Your Life as a Video Game, expanding his message globally and empowering audiences to build their next level with clarity and courage. His insights help organizations reprogram culture, strengthen engagement, and prepare teams for the future of work, one level at a time.
