Jo Salter

RAF trailblazer and business leader sharing powerful lessons on leadership, resilience, and performing under pressure.

Request price and availability Request price and availability

Top rated!

Non-binding request for Jo Salter

Call us

“Jo was amazing yesterday. She was a fabulous speaker, so engaging and inspiring. I did very quickly speak to her at the end of the day to thank her but please do pass on my thanks again. So many people commented on her positive message, and she created a real buzz and energy for the team. The 4 pm session at any event is tough but she made it look easy!”

hannah, executive assistant

vernacare

Read all reviews

Book Jo

Non-binding request for Jo Salter

Call us

+1 347 223 5128 +44 20 3744 5675

Why you should book Jo Salter for your next event

Former RAF Flight Lieutenant and Tornado pilot delivering real-world leadership lessons from high-stakes environments.
Director at PwC with deep expertise in transformation, resilience, and decision-making under pressure.
Inspiring speaker who breaks barriers and equips audiences to lead with confidence and clarity.

Non-binding request for Jo Salter

First female RAF fast jet pilot and global leadership expert

Jo Salter MBE is a pioneering figure in aviation and leadership, known for becoming the first female fast jet pilot in the Royal Air Force. Flying the Panavia Tornado and rising to Flight Lieutenant with the 617 Squadron, she built her career in one of the most demanding environments imaginable. Today, she brings that experience into the corporate world as Director of Global Transformative Leadership at PwC. Jo delivers sharp, engaging insights on resilience, leadership, and navigating change, making her a compelling speaker for both intimate sessions and global conferences.

Jo Salter – A pioneering force in aviation

Jo Salter MBE made history as the Royal Air Force’s first female fast jet pilot, marking a turning point in a traditionally male-dominated field. Joining the RAF at just 18, she initially pursued a path as an engineering officer at the Royal Military College of Science. A shift in RAF policy opened the door for women to fly jet aircraft, and Jo seized the opportunity with determination.

In 1992, she earned her wings, quickly progressing through the demanding stages of fast jet training. By the end of that same year, she had completed the rigorous programme required to fly frontline aircraft. Her skill, discipline, and focus led her to the cockpit of the Panavia Tornado, one of the RAF’s most formidable jets.

Her appointment as a Flight Lieutenant with the renowned 617 Squadron cemented her place in history. This was more than a personal milestone. It reshaped perceptions, challenged long-standing barriers, and created new possibilities for women in aviation and beyond.

Leadership under pressure

Operating in high-performance, high-risk environments shaped Jo’s approach to leadership. As a fast jet pilot, every decision carried weight, and every mission required precision, teamwork, and trust. These experiences form the foundation of her leadership philosophy today.

Jo understands what it takes to perform when the stakes are high. She brings practical insight into decision-making under pressure, maintaining clarity in complex situations, and leading teams through uncertainty. Her time in an all-male squadron further strengthened her adaptability and ability to lead with authority and authenticity.

Her talks connect these lessons directly to business challenges, offering audiences tools they can apply immediately in their own organisations.

Inspiring the next generation

Beyond her operational role, Jo made a lasting impact through her work with Air Cadets. Leading Air Experience Flights, she introduced young people to aviation while sharing her knowledge and passion for the armed services.

This role reflected her commitment to developing others and creating opportunities for future generations. Her ability to inspire is grounded in real experience, making her message both relatable and powerful.

Transition to business and PwC

After leaving the RAF, Jo successfully transitioned into the corporate world, bringing with her a unique combination of discipline, analytical thinking, and leadership experience. She held senior roles across organisations including NetConnect, Automated Power Exchange, and Saltin Ltd.

Today, she serves as Director of Global Transformative Leadership at PwC. In this role, she works with organisations navigating change, helping leaders build resilience and drive transformation. Her ability to translate military experience into business relevance makes her perspective both distinctive and highly valuable.

Book Jo Salter for your event

Jo Salter is an accomplished speaker, author, and educator who engages audiences with clarity, energy, and authenticity. Her story is compelling, but it is her ability to turn experience into actionable insight that sets her apart.

Event audiences gain:

A clear understanding of leadership in high-pressure environments
Practical strategies for resilience and adaptability
Insight into breaking barriers and leading through change

Jo speaks at a wide range of events, from executive briefings to large international conferences. Her delivery is direct, engaging, and grounded in real-world experience, ensuring her message resonates long after the event concludes.

Booking Jo Salter means bringing in a speaker who combines history-making achievement with sharp business insight. Her journey continues to inspire while equipping others to lead with confidence, clarity, and purpose.

Customer Reviews

hannah, executive assistant vernacare

“Everything went smoothly, Jo was brilliant, what a cool lady, I could listen to her speak all day! Thanks so much for all your help in booking her”

Liz, Executive Assistant DP World

“I just wanted to say thanks for your help with organising Jo Salter – she was amazing and so inspirational everybody loved listening to her story.”

Sarah, Events & Educational Courses Manager, Straumann UK

“Great energy, uplifting and motivational style. Came across as passionate and authentic with good presentation skills. Managed the whole session without any slides”

Tejas, Global Supply Manager British American Tobacco

“Jo was absolutely fantastic! An absolutely brilliant speaker who pitched her talk perfectly to the audience and managed to connect her story to the theme. She was personable, funny and super inspiring.”

Danielle, Field Marketing Senior Specialist Equinix

Keynotes

Keynote by Jo Salter:

Disruption & Transformation

Drawing from her groundbreaking career as the RAF’s first female fast jet pilot and her leadership roles at PwC, Jo expertly shares her knowledge on disruption and transformation.

Having navigated the ever-changing landscapes of military service and business, Jo provides her invaluable insight into driving transformation and mitigating disruption in any sector – including her newfound expertise on digital transformation as the Global Advisory of GenAI at PwC.

Her ability to adapt to new roles, lead under pressure and navigate the complexities of operations has honed her ability to cause positive disruption and achieve significant transformations.

Request a quote

Keynote by Jo Salter:

Adopting a Change Mindset

Jo’s military career has uniquely positioned her to develop profound expertise in change management and embracing a change mindset.

In an environment characterised by constant evolution and unforeseen challenges, Jo’s military career forced her to challenge the norm, break stereotypes and embrace change.

Such experience has proved invaluable in her later career, having honed a change mindset that has allowed her to approach challenges with confidence and strategic insight.

Request a quote

Keynote by Jo Salter:

Generative AI

Jo Salter speaks passionately on Generative AI due to her deep expertise and recent appointment as the Global Advisory of GenAI at PwC.

Her role focuses on navigating emerging technologies and implementing ethical AI strategies. Previously, she worked in Risk GenAI at PwC, where she developed a keen understanding of the risks associated with AI implementations.

Her experience equips her to address both the opportunities and challenges of Generative AI in the business landscape.

Request a quote

Keynote by Jo Salter:

How to Empower Female Leadership in the Workplace

With her pioneering past as the first female fast jet pilot, Jo exemplified female leadership and resilience.

Forging a trailblazing path in the male-dominated sector of the military, Jo showcases the true potential of female leadership and women in business – famed for having commanded an all-male squadron.

Inspiring by example, Jo encourages women to have faith that they can pursue high-impact careers and lead with power and confidence.

Request a quote

Keynote by Jo Salter:

How to Build High-Performing Teams

Drawing on her experience of managing high-performing teams, both in the RAF and at PwC, Jo excels in not only the creation but also the maintenance of high-performance teams.

Integrating her in-depth understanding of resilience, strategic thinking and the importance of diversity, Jo fosters the creation of innovative working environments in which people can thrive.

Utilising her powerful expertise as a leader, Jo imparts her wisdom on how to leverage individual strengths to generate high-performing teams.

When looking for a speaker whose expertise will create team excellence, Jo is a fantastic choice.

Request aquote

Keynote by Jo Salter:

The Art of Inclusive Leadership

Having navigated the male-dominated sector of the RAF, Jo is profoundly informed on the importance of inclusive leadership.

Navigating this challenging landscape, she gained unique insights into the importance of diversity, empathy and equitable opportunities, which she now applies to foster more inclusive, understanding and effective leadership styles.

With first-hand experience of overcoming gender barriers, Jo is on a mission to create inclusive environments where diverse talent can share their perspectives, and have their expertise both valued and leveraged.

Request a quote