Joe Pine

Global authority on the Experience Economy and transformation-driven business strategy.

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“This is the book you did not know you were waiting for, but once you pick it up, it will be the catalyst to advance how you think about experience design. Just as The Experience Economy defined an era, The Transformation Economy will be the essential roadmap for understanding and delivering economic value in our future.”

Julie Kennedy Oehlert

Chief Experience and Brand Officer, ECU Health

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Why book Joe Pine for your next event

Coauthor of the landmark bestseller The Experience Economy that reshaped modern business strategy.
Over 1,000 presentations worldwide on innovation, mass customization, and customer experience.
Author of The Transformation Economy (2026) on guiding customers toward lasting change.

Non-binding request for Joe Pine

Redefining economic value through experiences and transformation

B. Joseph Pine II is one of the most influential voices in business innovation and customer experience. As coauthor of the groundbreaking bestseller The Experience Economy, he changed how organizations think about value creation. With his newest book, The Transformation Economy (February 2026), Joe Pine presents a powerful new perspective: the ultimate competitive advantage lies in guiding customers to achieve their aspirations. His keynotes combine sharp insight, practical frameworks, and decades of global experience to help leaders rethink how they engage customers and design meaningful economic value.

Joe Pine – Architect of the Experience Economy

B. Joseph Pine II is widely recognized as the authority on business innovation, customer experience, and economic value creation. As coauthor of the landmark bestseller The Experience Economy, he redefined how companies compete and grow. The book introduced a fundamental shift in thinking: economies evolve from goods and services to experiences, where businesses stage memorable events that engage customers in a personal way.

For decades, this framework has shaped strategies across industries, influencing how leaders design offerings, build brands, and create lasting customer relationships. Joe Pine’s work continues to guide organizations that seek to move beyond traditional models and instead create distinctive, experience-driven value.

The Transformation Economy

In his latest book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations (February 2026), Joe Pine introduces a bold new stage of economic progression. While experiences engage, transformations change. The true competitive advantage today lies in helping customers become who they want to become.

This new perspective challenges companies to rethink their purpose and their offerings. It is no longer enough to deliver excellent service or memorable experiences. Organizations must design transformation offerings that guide customers toward meaningful, lasting change. In his keynotes, Joe Pine explores how businesses can systematically create this kind of value and position themselves for long-term relevance in an evolving marketplace.

From Mass Customization to Economic Progression

Since 1994, Joe Pine has delivered more than 1,000 presentations worldwide. He has consistently shown how businesses win in today’s economy by:

Mass customizing their offerings to meet individual customer needs
Staging compelling experiences that engage on a personal level
Guiding transformation offerings that deliver real outcomes
Creating economic value beyond goods and services

His insights are grounded in decades of research, advisory work, and direct engagement with leading companies around the world. He speaks to executives and decision-makers who want clear frameworks and actionable ideas that can be implemented immediately.

Global Speaker and Trusted Advisor

Joe Pine speaks at and consults with leading companies across the globe. His presentations combine intellectual depth with strategic clarity. Audiences gain a structured understanding of economic progression and concrete tools for innovation and differentiation.

In addition to his advisory work, he serves as a Lecturer in the Strategic Technology Leadership program at Northeastern University’s School of Business. He is also co-founder of the World Experience Organization (WXO) and the European Centre for the Experience & Transformation Economies, strengthening his role in shaping global conversations about the future of business.

Book Joe Pine for Your Event

When you book Joe Pine for your event, you bring in a speaker who has shaped modern business thinking for more than three decades. His perspectives on mass customization, experiences, and transformations provide leaders with a clear roadmap for competing in today’s marketplace.

Joe Pine delivers keynotes that challenge assumptions, introduce forward-thinking strategies, and equip organizations to create economic value in entirely new ways. For conferences, executive meetings, and leadership summits focused on innovation, customer experience, and growth, Joe Pine offers insight that is both visionary and practical.

Customer Reviews

Julie Kennedy Oehlert Chief Experience and Brand Officer, ECU Health

“We need this book. In The Transformation Economy, Pine shifts our lens from “us” to those we serve. This wise view will guide what we do to win in our jobs and life.”

Gary Shapiro CEO, Consumer Technology Association; Author of Pivot or Die

“A brilliant guide to the future of business, The Transformation Economy shows us that true value comes from not what we sell, but from how we can transform people’s lives. It challenges us to go beyond products and services to what really matters: guiding people to achieve their aspirations.”

Alicia Tillman Chief Marketing Officer, Delta Air Lines

“The Transformation Economy is the beating drum for a new business category. Through powerful models and memorable examples, Pine reveals how businesses can help people become brighter, better versions of themselves. He may transform not just business, but society itself.”

James Wallman CEO, World Experience Organization

“It is said that you know an idea is great if it is obvious—but only after you have been given it. Pine’s first great idea was The Experience Economy. Now he builds on that with The Transformation Economy. An inspiring call to action for both companies and each one of us.”

Roger L. Martin Former Dean of the Rotman School of Management and Thinkers50’s #1 management thinker in the world

“The greatest gift you can give someone is to help them reach their true potential. In The Transformation Economy, Pine shows how to do exactly that—all while building a business that thrives. Read it. Apply it. Transform lives, including your own.”

Tony Robbins #1 New York Times bestselling author, entrepreneur, philanthropist, and the world’s leading life and business strategist

Keynotes

Keynote by Joe Pine:

Welcome to the Transformation Economy

In today’s crowded and commoditized market, the greatest value a business can create is not in what it sells, but in who its customers become. In this compelling keynote, bestselling author B. Joseph Pine II — co-creator of the Experience Economy — unveils his latest thinking in The Transformation Economy, where greatest competitive advantage comes from staging transformative experiences that help people flourish. Pine shows how businesses can move beyond goods, services, and even experiences to offer lasting change by guiding customers toward achieving their deepest aspirations — whether improving wellbeing, increasing prosperity, developing wisdom, or finding purpose. Through vivid examples and practical frameworks, this session equips leaders to unlock premium pricing, deeper loyalty, and purpose-driven growth by becoming transformation businesses.

All keynotes are customized to client needs and can also convert to workshop formats.

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Keynote by Joe Pine:

Thriving in the Experience Economy

Today, businesses compete globally for customers’ time, attention, and money. People crave meaningful social experiences, especially now after the coronacrisis, which has heightened our desire for connection over things. Experience is key — how you design, present, and stage offerings, and how you engage both customers and employees. With goods and services commoditized, memorable experiences are what truly stand out. Based on Pine’s bestselling The Experience Economy.

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Keynote by Joe Pine:

Competition Is All About Time

Most businesses don’t think deeply enough about our most precious human resource: time. In the Experience Economy, time is the true currency — valued more than goods or services. Today’s competitive edge lies in how customers and employees spend their time. Future success depends on creating experiences they see as time well spent — or even better, transformations that offer time well invested. Now’s the moment to decide: How will you design the time of those you serve and employ? Will it be compelling enough to shape a vibrant future? In this powerful talk, Joe Pine shares essential insights for turning today’s challenges into tomorrow’s opportunities.

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Keynote by Joe Pine:

Creating Employee Experiences

To stage compelling customer experiences, you must first create compelling experiences for your employees. Delivering greater value to customers starts with providing meaningful employment value — giving employees a reason to choose and stay with your company. Since employees generate your economic value, they need the tools and environment to design and stage personal, memorable, and engaging experiences—built on an employee experience that is just as rich. Drawing on The Experience Economy and newer thinking, Joe Pine shows how companies can turn employee experiences into a powerful competitive advantage.

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Keynote by Joe Pine:

From Marketing to Customering

There are no markets, only customers! Markets, as commonly conceived of in business, are a convenient fiction for companies that do not want to treat customers as the individuals they truly are. Simply put, all customers, whether consumers or businesses, are undeniably, unremittingly, unalterably unique. Joe Pine makes all this abundantly clear and then provides clear prescriptions for how companies can stop marketing and start customering.

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