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Motivational keynotes on relevant consumer trends, marketing and sales

Kelly McDonald

Kelly McDonald

travels from USA

Founder of McDonald Marketing and expert on consumer trends, multicultural marketing, customer service and sales

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5 out of 5 stars

“Kelly, your message was right on target and you were – once again –our highest-rated speaker.”

John Brigance, Executive Director, Wealth Management & Trust. See all references
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Speaker Kelly McDonald is an advertising and marketing specialist providing knowledge to all things consumer, generational, and customer service. Kelly is also the founder of " McDonald Marketing," and a three-time author. Her experience, energy, and engagements keep audience members attentive and inspired. With an impressive list of clients, she is one of the top speakers on advertising in the US and an expert in multicultural marketing and consumer trends.

Why book speaker Kelly McDonald?

  • She is knowledgeable and entertaining. Kelly’s style is a mix of high content and high humor. Kelly’s energy and fun keep audiences riveted and engaged.
  • She personalizes her presentations. There is no such thing as a “canned presentation” in Kelly’s world. She works with each client to customize the presentation for the client’s audience, industry (including language and terms specific to their industry), and geography, if applicable.
  • She is interactive. Speaker Kelly McDonald employs audience interaction to foster learning and engagement, giving audiences a means of discussing the content and how it applies to their roles, their challenges, and their opportunities.

Speaker Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences, and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and SiriusXM Radio. Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

In addition to her extensive public speaking experience, she is also the author of three bestselling books: her latest, “How to Work With & Lead People Not Like You”, her first, “How to Market to People Not Like You”, and her second book, “Crafting the Customer Experience for People Not Like You”.

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Keynote by speaker Kelly McDonald

How to Work With & Lead People Not Like You

when the person in the next cube or office is different from you,friction can arise. Different people may not see eye-to-eye on an issue. They may have vastly different approaches to work. Their communication styles may be very different. Their comfort in working with technology may be miles apart. They may see work as a formal environment or one that is casual. They may even have different reasons and motivations for working in the first place. Cultural backgrounds and norms can differ. Even men and women can see situations differently. How do you work alongside someone who may be quite different from you, respect those difference and be effective in your role?

Audience takeaways:

  • Show how employees can succeed in today’s diverse work place without losing their minds or becoming frustrated by approaches to work that may differ from theirs.
  • Identify key ways in which you can effectively communicate, guide,and lead associates and colleagues who are not like you.
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Keynote by speaker Kelly McDonald

How to Work With & Lead People Not Like You

Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, life stage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized.
By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. It may be counter-intuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.
Audience takeaways:
  • Learn about the hottest new market segments and how they’re shaping culture.
  •  Learn the key emotional drivers for important target segments and how your business can leverage those in marketing messages.
  • Learn which group represents the largest opportunity for your business right now and which group will be your greatest opportunity tomorrow.
•• Specific strategies and tactics will be discussed for identifying your high-potential prospects and reaching them effectively.
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Keynote by speaker Kelly McDonald

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

This session will show how companies, brands and products struggling to differentiate them- selves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectation.
Audience takeaways:
  • Learn the latest techniques that innovative companies are using today to train their staff to deliver exceptional customer service.
  • Best practices among leading companies and brands will be reviewed.
  • Learn how to listen for what a customer wants, not just what he/she may ask for.
  • Learn key insights into delivering terrific customer service to the Hispanic customer.
  • Specific strategies and tactics will be discussed as well as Do’s and Don’ts.
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Keynote by speaker Kelly McDonald

Transformative Women’s Leadership: How to Move the Business Forward with the Teams You Lead

Often women who work in predominantly male industires feel pressure to perform at their peak, while also not appearing to be seen as too “domineering.” This balancing act requires women in executive roles (or rising stars at their company) to become more assertive, in
order to lead effectively.
For many women, negotiating can be challenging because women tend to be “peoople pleasers” and often put the needs of the group (their team or your associates) before their own needs. Effective negotiating is not about “winning” – it’s about ensuring that both parties arrive at a place of mutual benefit. And being assertive is not at odds with teamwork – in fact, it is constructive for your team and your organization. Assertiveness is a management and performance quality that is highly charismatic and appealing.
Audience takeaways:
  • The four core capabilities for effective leadership and how they can differ or manifest themselves for women executives
  • Which natural characteristics women bring to work are assets and those which can be a liability if not expressed appropriately
  • How to develop your assertive style in a manner that appeals, not repels
  • How to communicate, empower and lead in predominantly male industries or teams
  • Effective negotiating strategies that yield best outcomes for all business partners and associates
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Keynote by speaker Kelly McDonald

Six Consumer Trends You Need to Leverage Now

Consumers–and their behavior–are changing at lightning speed now. The companies that stay abreast of rapidly changing consumer trends win :in business growth,loyalty and customer satisfaction.

Audience takeaways:

  • Consumer communication preferences.
  • Customized service and access.
  • Technology and the ensuing expectations it puts on businesses(especially financial services).
  • Desire for simplicity.
  • Millennials craving for information that doesn’t make them feel stupid.
  • The shifting view on frequent job changes.
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Social Media & Social Marketing: How to Use It to Grow Business in a Low Cost, No Cost Manner

This session will focus on how social media & marketing can be your new best friend: with so much pressure on marketing budgets, social media & marketing is a dream come true, because it costs little or nothing to execute. But you’ve got to learn the ropes of how to do it effectively and correctly, to truly reach new & existing customers with relevance.
Audience takeaways:
  • Participants will learn the key differences between the core social media avenues: Facebook, Instagram, LinkedIn and Twitter.
  • Attendees will learn why and how social media posts need to differ from the information that’s on your company’s website.
  • There’s a social media etiquette that you need to know. The online community is very forgiving of novices and initial mistakes, but you are expected to learn the etiquette and adhere to it. Specific do’s and don’ts will be covered in detail.
  • Where does blogging fit in? And why does my company need a blog? Who should be responsible for it? And where on earth will I find the time to write blog entries?
  • Best practices and specific strategies will be shared to illustrate how companies and organizations are using these powerful tools to grow business and deepen relationships.
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    References

    “Kelly opened the audience’s eyes to concepts that most people had never considered, and they were surprised but very pleased with her intimate knowledge of the subject matter. Kelly is a brilliant communicator, and I really enjoyed her animated style of delivery.”— Ron Pyle, President, Automotive Service Association

    Ron Pyle

    President, Automotive Service Association

    “Kelly’s enthusiasm was contagious and her message was very well received by our audience of utility industry attendees. She was very relatable and left our customers energized and ready to apply techniques to relate to all customers into the work they do every day. We would highly recommend Kelly for any event.”

    Sharelynn Moore

    VP Corporate Marketing & Public Affairs, Itron

    “Kelly, your energy, enthusiasm and mastery of marketing was amazingly what the audience needed! As a marketer myself, watching someone of your caliber is like a shot of adrenaline in the arm. Wow! And thank you!!!”

    Chris Lorence

    EVP, Chief Marketing Officer, Independent Community Bankers of America

    "Kelly, we have heard overwhelming remarks that our attendees loved your Master session. Your message and insights were powerful and left attendees with an action plan to implement upon returning home."

    Lynne McNees

    President, International Spa Association
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    US: +1 347 223 5128 UK: +44 (0)20 3744 5675
    Kelly McDonald
    Kelly McDonald

    5 out of 5 stars

    “Kelly, your message was right on target and you were – once again –our highest-rated speaker.”

    John Brigance, Executive Director, Wealth Management & Trust. See all references

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