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Inspiring keynotes containing valuable knowledge on buyer behavior and marketing

Shawna Suckow

travels from USA

Buyer behavior expert and marketing futurist helping businesses understand the dynamic ever-changing buyer landscape

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About Shawna

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Keynote speaker Shawna Suckow is an expert in customer behavior and technology and has been in the business for 20 years. Now, she travels the world to help businesses understand the dynamic ever-changing buyer landscape and adapt to future changes.

Why you should book speaker Shawna Suckow:

  • She is an internationally acclaimed speaker who has presented in 17 countries on five continents.
  • Shawna Suckow is a recipient of the 2020 Iconic Woman award from the global Women’s Economic Forum
  • She is a Certified Speaking Professional (CSP) – the highest designation a speaker can earn (like a ‘Masters’ in speaking)

Shawna Suckow, CSP (Certified Speaking Professional), CVP (Certified Virtual Presenter), CMP (Certified Meeting Professional), is a speaker with some serious knowledge of the customer mindset. She was a corporate buyer for 20 years. In 2008, she founded an association of senior-level buyers which now has 2,500 members across North America.

Along the way, Shawna became intrigued with how customers of all kinds were evolving and  responding (or ignoring!) to different sales & marketing efforts. She began sharing this insider information to audiences to pull back the curtain, so to speak. She realized that when these professionals had the up-to the-minute understanding of their customers’ mindsets, they could break
through the noise more effectively. Shawna has shared her research on 5 continents in 17 countries, using real case studies and data interpreted with candor and humor. Her mission is to help audiences understand the ever-evolving customer landscape – now more than ever.

Shawna’s fifth book, due in early 2021, is Third Wave: New Sales & Marketing Strategies for a Post-Pandemic Marketplace. She’s been tracking the major shifts in consumer behavior that will impact us all as we determine how to market and sell in the Next Normal.

What she’s proud of: Honors include achieving the highest designation a speaker can earn (CSP©) – earned by less than 5% of speakers worldwide, Receiving the Iconic Woman award from the global Women’s Economic Forum in 2020, and managing not to gain weight during quarantine.
Three memorable things about Shawna: she played in the World Series of Poker Main Event in 2015. She’s so good at parallel parking, she should get a trophy. Due to a freak badminton injury, she now wears one contact lens.

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Keynote by speaker Shawna Suckow

Your Best Year Starts Today

Join speaker Shawna Suckow as she kicks off the conference and discusses the theme and goals of the hosts. Shawna lead audience members in small-group discussions where you’re guaranteed to get new inspiration, share some of your own brilliance, discuss current challenges, have a few laughs, and walk away with new connections.

Audiences will also create action steps and accountability to put your best conference takeaways to work in the upcoming year.

Audience takeaways:

  • Get clarity on your own goals for the conference, and what you want to implement. Make sure your time & investment in the conference is purposeful!
  • Meet an accountability group that will stay connected after the conference to help one another achieve their action items.
  • Assess your true priorities to set personal & professional goals for the next 12 months.
Keynote by speaker Shawna Suckow

The Roaring Twenties! How to Market & Sell in the Post-Pandemic Decade

Welcome to the most disruptive business climate we’ve ever experienced. The pandemic threw the entire world into a tailspin, but we’re emerging now and everything looks different in this new light. There’s a lot of confusion and noise out there about what the marketplace will look like as we continue to move forward.

How will you shift your strategy, your tools, and your processes to meet the quickly evolving demands of this accelerated and different marketplace? How will you position yourself for the Roaring Twenties?

Audience takeaways:

  • Learn how your customers have evolved as a result or the pandemic, and what businesses need to do to adapt.
  • Gain up-to-the-minute insight into the best ways to connect with buyers of all kinds.
  • Time is of the essence! Discover what tools are working right now to break through the noise and stand out.


Shawna Suckow - video

How to Market and Sell More to Today's Buyers by speaker Shawna Suckow

Watch speaker Shawna Suckow in action!

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Interview with Shawna Suckow

What advice do you have for someone who struggles to understand and adapt to change?
I saw a great quote just yesterday that sums it up perfectly: “Continuous improvement is better than delayed perfection.” – Anon. I think people sometimes struggle with change because they fear the unknown, and fear it won’t be ideal. I tell them to approach change in baby steps if they’re afraid, but definitaly move forward. Staying put, staying safe means staying stagnant while everything and everyone around you progresses.

Who or what inspires you most?
I love risk-takers like Elon Musk and Richard Branson. They leap first, and figure out how to land on the way down! Great progress comes with embracing risk and empowering those around you to come along for a great ride!

How do audiences gain from your keynote presentations?
My style is very conversational and my insider information on buyer behavior inspires people to try new things to prospect better, and to embrace authenticity. 

Do you have a favorite experience from your speaking career?
The first time I spoke in Cambodia, we had a “snowball fight” with crumbled-up pieces of paper. They had a blast, and each piece of paper had a question that later inspired great conversations. I feel like I brought a piece of snowy Minnesota (my home state) half-way around the world.

How are your keynote presentations unique?
I’m the only sales speaker who spent over 20 years as a million-dollar buyer, so my insider information can’t be found anywhere else. I combine that with my down-to-earth, comfortable, conversational style. I’ve been told it’s like getting advice from a friend.

How much does humor factor into your keynotes and other speaking engagements?
I have to use humor – it’s part of who I am. I laugh at myself a lot, and share funny case studies all the time. Humor increases retention, which leads to change. 

See keynotes with Shawna Suckow
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Keynote topics with Shawna Suckow