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Shawna Suckow

travels from USA

Buyer behavior expert and marketing futurist helping businesses understand the dynamic ever-changing buyer landscape

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About Shawna

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Keynote speaker Shawna Suckow is an expert in customer behavior and technology and has been in the business for 20 years. Now, she travels the world to help businesses understand the dynamic ever-changing buyer landscape and adapt to future changes.

Hi, I’m Shawna Suckow, and here’s some inside info on me. I’m a speaker and emcee with some serious knowledge of consumer behavior. My style has been described as relatable, authentic, insightful and a fun delivery of serious facts.

I was a million-dollar B2B buyer in the hospitality industry for over 20 years. In 2008 I founded an association of B2B buyers, which now has over 2,500 members across North America. I began studying B2B and B2C consumer behavior in earnest in 2009, and speaking to audiences of salespeople, marketers and retailers who were frustrated with the shifting marketplace and the influences of technology. I have written three books, two of which have become best-sellers (can’t win ‘em all, I guess).

What I’m proud of: I’ve now spoken on 5 continents in 16 countries, helping businesses to understand the ever-evolving customer landscape. Honors include being named to the Global Top 100 Women Business & Tech Speakers, Planners’ Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!).

Three memorable things about me: I played in the World Series of Poker Main Event in 2015. I am so good at parallel parking, I should get a trophy. Due to a freak badminton injury, I now wear one contact lens.

When I’m not on the road: I’m back in Minnesota fighting off snow or gigantic mosquitoes (a.k.a. our two seasons). I live with my husband (a weekend Elvis Impersonator), my two teenagers, and my goofy golden retriever named Henry Jones, Jr.

See keynotes with Shawna Suckow

    Keynote by Speaker Shawna Suckow

    Don’t Become Extinct! Join the Sales Evolution

    • Discover new tools and actionable strategies that will help you prospect better, sell easier, get more referrals, and ultimately drive more revenue in 2019 and beyond!
    • Learn from the latest buyer research what marketing actually works today to get their attention, build credibility, and establish trust (it’s not what you think!).
    • Discover the six things that will keep you relevant well into the future (when 80% of traditional salespeople will go extinct!).


    Keynote by Speaker Shawna Suckow

    Trend Watch 2020: What’s Here, What’s Next, and What’s Possible?

    • Discover what disruptions are poised to impact your industry, or your business, in the immediate future, so you can be proactive, rather than reactive.
    • Gain an edge on the competition by learning insider secrets oncoming shifts in consumer and B2B buyer behavior.
    • Learn about new trends outside your industry that could impact all businesses in the future.


    Keynote by Speaker Shawna Suckow

    How to Be More Memorable Today in Group Sales & Marketing

    • Experience several real case studies from brands that created successful marketing campaigns on a budget
    • Discover what is working today to gain attention on social media and in print
    • Learn what’s not working, so you can re-purpose valuable resources more effectively
Shawna Suckow - video

How to Market and Sell More to Today's Buyers by speaker Shawna Suckow

Watch speaker Shawna Suckow in action!

See keynotes with Shawna Suckow

Interview with Shawna Suckow

What advice do you have for someone who struggles to understand and adapt to change?
I saw a great quote just yesterday that sums it up perfectly: “Continuous improvement is better than delayed perfection.” – Anon. I think people sometimes struggle with change because they fear the unknown, and fear it won’t be ideal. I tell them to approach change in baby steps if they’re afraid, but definitaly move forward. Staying put, staying safe means staying stagnant while everything and everyone around you progresses.

Who or what inspires you most?
I love risk-takers like Elon Musk and Richard Branson. They leap first, and figure out how to land on the way down! Great progress comes with embracing risk and empowering those around you to come along for a great ride!

How do audiences gain from your keynote presentations?
My style is very conversational and my insider information on buyer behavior inspires people to try new things to prospect better, and to embrace authenticity. 

Do you have a favorite experience from your speaking career?
The first time I spoke in Cambodia, we had a “snowball fight” with crumbled-up pieces of paper. They had a blast, and each piece of paper had a question that later inspired great conversations. I feel like I brought a piece of snowy Minnesota (my home state) half-way around the world.

How are your keynote presentations unique?
I’m the only sales speaker who spent over 20 years as a million-dollar buyer, so my insider information can’t be found anywhere else. I combine that with my down-to-earth, comfortable, conversational style. I’ve been told it’s like getting advice from a friend.

How much does humor factor into your keynotes and other speaking engagements?
I have to use humor – it’s part of who I am. I laugh at myself a lot, and share funny case studies all the time. Humor increases retention, which leads to change. 

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Keynote topics with Shawna Suckow