Kate Ancketill

Kate Ancketill is an award-winning British business futurist and keynote speaker specializing in artificial intelligence, innovation, consumer behaviour and emerging technology. With 25 years of global innovation experience, she helps organizations understand how technological and societal changes are shaping the future of business. She previously ran the London-based consultancy GDR Creative Intelligence and has worked with more than 100 leading brands, including Google, Microsoft, Samsung, P&G and LVMH. Kate is also a ten-time NRF Big Show keynote speaker, known for translating emerging global trends into practical insights that help businesses prepare for change.

Kate Ancketill has 25 years of experience researching global innovation, emerging technologies and changing consumer behaviour. She ran GDR Creative Intelligence, a London-based business futurist consultancy that helped major organizations understand developments across different industries. Through her work with more than 100 brands, including Google, Microsoft and LVMH, she developed an approach to identifying emerging trends by examining innovations beyond traditional industry boundaries. Her professional experience combines global market observation, cross-sector research and practical business strategy, allowing her to explain how developments in one industry can influence consumer expectations and business models elsewhere.

Kate Ancketill's keynote Why Everyone Should Become a Futurist explains how business leaders can develop the ability to recognize early signs of change and prepare for developments three to five years ahead. Drawing on 25 years of global market observation, she shares practical approaches to understanding emerging trends without relying solely on conventional forecasting methods. The presentation explores how leaders can sharpen their instincts, identify meaningful market signals and anticipate changing customer expectations. It also examines the growing influence of Generation Z and Generation Alpha, helping boards and marketing leaders incorporate future-focused thinking into strategic planning.

Kate Ancketill examines how artificial intelligence is changing the relationship between businesses and consumers. In her keynote The Future of Consumer-Facing AI, she explores the opportunities and challenges associated with personalization, AI-powered automation and emerging agentic technologies. Rather than focusing on technological hype, she distinguishes commercially valuable applications from expensive initiatives with limited practical impact. Drawing on global examples, Kate explains how organizations can use AI to reduce customer friction while preserving human creativity, authentic interactions and brand trust. Her approach helps business leaders evaluate which AI developments deserve attention over the next three to five years.

Kate Ancketill studies emerging consumer trends through international field research and observations across multiple industries. Her work draws on developments in cities including Seoul, Dubai, Beijing, Tokyo, New York and London, as well as the Nordic region. She examines innovations in retail, hospitality, finance, gaming, beauty, automotive and technology to identify ideas that may influence other sectors. Rather than treating trends as isolated developments, Kate considers the technologies, social changes and commercial forces behind them. This approach helps her distinguish potentially significant shifts in consumer behaviour from short-lived trends.

Kate Ancketill explores how Generation Z and Generation Alpha are influencing future consumer expectations and business models. In her presentation Consumer Trends — Upcoming Generations, she examines how younger generations are likely to live, work, travel, spend their leisure time and interact with brands. Drawing on global field research, she highlights emerging challenges facing younger consumers and examples of businesses responding to their needs. Her work encourages organizations to look beyond current customer behaviour and consider how generational changes may affect products, services and customer experiences. She also emphasizes the importance of developing adaptable business cultures.

Kate Ancketill's presentations are relevant for business leaders, executives, marketing professionals and organizations seeking to understand future technological and consumer developments. Her work is particularly applicable to businesses in retail, hospitality, finance, technology and other consumer-facing industries. She addresses audiences at corporate conferences, industry summits, webinars and executive board meetings. Depending on the event, her presentations can focus on strategic planning, artificial intelligence, customer experience or emerging generational trends. Kate also delivers interactive board briefings, providing leadership teams with research-based perspectives on developments that may influence their organizations over the coming years.

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