Larry Bailin

Marketing in an Apocalypse – Effects of Rapid Change in Consumer Behavior

Few of us have the luxury of not moving forward when the walls are coming down around us. Those who can push through adversity tend to come out the other side shot out of a cannon!

Every business on the planet was and continues to be affected by the fallout from the pandemic, but the bigger story is one of consumer evolution. Effects and adjustments to consumer behavior caused by a global pandemic, worldwide lockdowns, and living in a limited supply world have taken consumer buying habits years into the future.

Worldwide issues have accelerated consumer disruption like no other time in history. What does this rapid change mean for the future? What fundamental shifts and trends can businesses of all types expect to see in the coming days, months, and years? An in-depth view of what’s changed in online (and offline) marketing and how every business must shift to meet the post-pandemic consumer. How to shift sales and marketing strategies for the new “next” and be completely prepared for rapid marketing and consumer transformation.

When the world changed, why did some businesses thrive while others struggled? Listen as Larry Bailin shares insights on how businesses must adapt to post-pandemic customers living in a limited-supply world. Together we will explore technology and integrations, consumer expectations, buying trends, in-the-moment commerce, social and mobile-assisted persuasion, and more!

Learn to understand new buying habits, motivations, and elevated consumer expectations. Determine which marketing strategies yield the greatest opportunity to connect with potential customers.

Valuable Takeaways: 

• What it takes to be truly pandemic-proof
• Understand new consumer behaviors and decision-making processes
• Emerging marketing trends that are creating strong consumer connections
• Email, Google, TikTok, YouTube, and other connective platforms, which ones yield the greatest results.
• Being found vs. being chosen, how to create value-based engagement
• Global industry trends and what they mean for your future
• Assistive technology and how Google Home, Alexa, and Siri are changing the way consumers search, click, and buy
• And more!

Fingertips to Footsteps – Disrupting the Marketing Norms in an Age of Assistance

Things move pretty fast in this digital world and in an instant, you’re either a thoughtful reminder of how things should be done or a thoughtless example of how failure is born. How do we connect in this Age of Assistance, when choices are limitless, but time is not? In the Age of Assistance, consumers seek immediacy and utility. Hear how search giants like Google and social behemoths like Facebook and Instagram are reshaping sales and marketing engagement. How digital assistive devices like Amazon’s Echo (Alexa), Apple’s Siri, and Google Home devices are reshaping consumer behavior and how products, services, and brands are found.

Digital Marketing pioneer, Larry Bailin helps us take a deep look inside the belly of the marketing machines and shows us what’s new, what’s coming, what works, and where we go to make the best connections possible. It’s time to explore our digital ecosystem and truly understand the new opportunities for consumer “assisted” engagement.

2020: The Decade of Hindsight Meets the Age of Insight

In a decade that will see the birth of a new generation of connected consumers, the rise of artificial intelligence, and a more focused and informed buyer than has ever been seen before. We look at the past to understand our future, to learn all that we will need to know about the future of consumer engagement, what has changed in sales and marketing and what has been instrumental in bringing us to this point, and where will it bring us next. We’ll take a look into the future and learn what we can do right now to compete in a noisy world of virtually unlimited choices with an equal amount of opportunities to reach higher than ever before.

Digital Marketing pioneer, Larry Bailin helps us take a deep look inside the belly of the marketing machines and shows us what’s new, what’s coming, what works, and where we go to make the best connections possible. It’s time to explore our digital ecosystem and truly understand the new opportunities that lie before us.