Lasse Rouhiainen – practical AI explained clearly
Lasse Rouhiainen is an internationally recognized AI consultant, keynote speaker, and bestselling author who has been pioneering practical artificial intelligence applications since 2018. His work centers on one core idea: AI should be understandable, usable, and valuable for real businesses. Rather than focusing on abstract theory, Lasse helps leaders see how artificial intelligence fits into everyday workflows, decision-making, and strategy.
Originally from Finland, Lasse combines a Nordic innovation mindset with broad international experience. He has delivered AI keynotes and training sessions across more than 15 countries, adapting his insights to different industries, cultures, and organizational realities. His ability to translate complex technology into clear business language has made him a sought-after speaker for executive audiences, management teams, and non-technical professionals.
From global keynotes to hands-on implementation
As a keynote speaker and corporate trainer, Lasse Rouhiainen has worked with some of the world’s most recognized organizations, including Microsoft, Workday, and Bayer Pharmaceutical. In these engagements, his focus goes beyond inspiration. He equips teams with practical frameworks, examples, and use cases that can be applied immediately after the event.
Lasse is also co-founder of ELLIS Alicante, reflecting his close connection to the European AI research and innovation ecosystem. Alongside his speaking work, he conducts workshops and seminars that help organizations move from AI experimentation to structured implementation. His experience is particularly strong within the hotel and hospitality sector, where he supports businesses in using AI to improve operations, customer experience, and internal efficiency.
Bestselling author shaping the AI conversation
Lasse Rouhiainen is the author of multiple bestselling books on artificial intelligence. His book Artificial Intelligence: 101 Things You Must Know Today About Our Future has been published in seven languages and has received more than 370 reviews on Amazon, underlining its global relevance and impact. He is also the author of ChatGPT — 101 Things You Must Know Today About ChatGPT and Generative AI, a practical guide to understanding and using generative AI tools in a business context.
These books reflect Lasse’s ability to explain complex developments in a clear, structured, and engaging way. They are widely used by leaders and professionals who want to stay informed about AI without needing a technical background.
AI for non-technical leaders and teams
A defining feature of Lasse Rouhiainen’s work is his focus on non-technical audiences. He bridges the gap between technical capabilities and business applications, ensuring that leaders understand both the opportunities and the limitations of AI. His sessions are designed to build confidence, reduce uncertainty, and support better decision-making around AI adoption.
Lasse’s expertise has been featured in respected publications such as Harvard Business Review, further reinforcing his position as a trusted voice in the global AI conversation. His approach is balanced, realistic, and grounded in real-world experience, making his insights especially valuable for organizations navigating rapid technological change.
Book Lasse Rouhiainen for your event
When you book Lasse Rouhiainen for your event, you bring in a speaker who combines strategic insight with practical guidance. His keynotes are engaging, easy to follow, and tailored to the audience, whether they are executives, managers, or cross-functional teams. Participants leave with a clear understanding of how AI and tools like ChatGPT can support their goals today, rather than vague promises about the future.
Lasse Rouhiainen is an ideal choice for conferences, leadership events, and corporate training sessions where the goal is to turn artificial intelligence into a concrete business advantage.