Martin Lindstrom

CULTURE: Leadership, Innovation, and the Surprising Truth of Human Motivation

It’s no secret that strategy eats culture for breakfast. We get overwhelmed with statistics, data and emails but we don’t realize that the culture is suffering. In this entertaining keynote, speaker Martin Lindstrom presents insights into some of the world’s leading brands and their secrets to building strong cultures.

• What it takes to create a powerful culture, reverse poor staff morale, and attract top talent.
• Common sense initiatives (low-hanging fruit) that can, within weeks, infuse hope in an
  organization, boost morale, and improve productivity.
•  The step-by-step roadmap to transform a bureaucratic organization into a powerful culture.
•  The classic pitfalls and misunderstandings that jeopardize 9 out of 10 culture projects — and
  how to systematically avoid them.

BUSINESS TRANSFORMATION: The Disruptor’s Agenda: Unleashing the Innovators

In this talk, Martin presents extensive research into some of the biggest business transformations over the years. Martin shares unique insights and behind-the-scenes that will open your eyes and make you realize the importance of change and long-term goals.

• Why most MBA textbooks are misguided about transformation, and what a true (and muchmore dynamic) alternative looks like.
•  How to reinfuse hope into an organization that began, decades ago, to lose its nerve, nimbleness, and entrepreneurial spirit.
•  How to ensure that great conceptual thinking and big ideas don’t drown in politics, bureaucracy, compliance — with a lot of talk but no action.
•  How to balance the short term (going from red to black) and the long term (the big idea,versus a compromise of a compromise) without losing the interest of the board, senior management, and investors.

CUSTOMER JOURNEY: Creating a Next-Gen Customer Journey Experience

What makes Lindstrom’s presentation unique is that it’s hands-on, based on his personal experience designing, implementing, and monitoring some of the world’s most successful customer journeys, including the Walt Disney theme parks, Swiss International Airlines, Burger King, Maersk, and Dorchester Collection, the operator of the Beverly Hills Hotel, the Bel-Air Hotel, and many other
luxury properties around the world.

• This talk will make you think and reflect about the way you interact with your customers. It will open your eyes to new strategies and innovative thinking.
• You will learn how small steps can make a massive difference for the customer as well as the very best practices from different industries. You will leave this talk, knowing exactly what to say and do at your next customer encounter.
• The pitfalls few think about but which, if avoided, can save your organization millions.
• The small, yet highly strategic, steps you should take first in order to immediately generate
  results, build momentum, and save money.
•  Best practices from completely unrelated industries, and what you should learn from their
  innovate ways of handling customer experiences.

FUTURE RETAIL: Until Amazon creates a drone that can cut your hair, there’s a physical, real reason to visit the barbershop

Lindstrom knows his game. He was the mastermind behind Lowes’ remarkable transformation, turning a struggling business into the most innovative retailer in the United States. He helped the world’s second-largest supermarket chain, Carrefour, beat Amazon and introduce a flurry of successful eCommerce concepts worldwide. In his speech, Lindstrom will share how to identify undiscovered consumer needs and translate them into unconventional retail solutions few would ever have thought possible.

This talk is based on thorough global consumer research from more than 70 countries and presents the most possible future of retail. Martin knows his game and he has helped several businesses reach global success, even after some serious challenges.

• This talk covers practical and hands-on advice and strategies that you can implement right away. You will learn how to identify your customers’ needs and translate them into action. Martin also presents the latest trends in retail around the world and a roadmap to turn your store into a success – again.
• To identify “low hanging fruit” that can have an immediate bottom-line impact and create
  the momentum needed to revise a negative spiral trend.
•  The latest retail trends from around the world, which will inspire you, provoke you, and
  strengthen your strategy.
•  What it will take to turn around your stores — and the roadmap that will get you there.
•  How to identify and steer around the pitfalls and unexpected obstacles that cause nine out
  of ten retail transformations to fail.

BIG DATA: And Why the Next BIG Thing Will Be All About Small Data

Lindstrom will share the remarkable insight behind LEGO’s success, and he will discuss how Small Data has been instrumental in the turnaround success of numerous other companies around the world, in shipping, banking, retail, fashion, and food and beverage.

• Martin shares the secret to success for several large companies including LEGO. You will learn why some of the most successful companies swear to Small Data and how you can implement a Small Data approach right away.
• Why most Big Data strategies have been shown to be fundamentally flawed, resulting in
  billions of wasted time and cost.
• Why some of the world’s largest companies now swear by Small Data when identifying their
  next billion-dollar bet (and how their success rate is an astounding 81% above average).
• How combining Big Data with Small Data has been shown to establish a remarkable
  competitive edge, while saving millions of dollars.
• How it is possible to adopt a Small Data approach right away, in a highly cost-effective manner, generating tangible results within a matter of months.