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Demystify AI hype and gain valuable insights with Mieke De Ketelaere, Director of AI at imec.

Mieke De Ketelaere

travels from Belgium

Mieke De Ketelaere is the Director of AI at imec (IDLab) and an expert in defining AI business strategies with over 25 years of experience in data and analytics.

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5 out of 5 stars

Mieke is a unique blend of knowledgeable, thoughtful, and passionate. She explains complex and delicate matters in a simple manner, tailoring her message to the target audience. Mieke was a lot of fun to work with.

Frederik De Bosschere, Strategy lead at In The Pocket See all references

Why you should book Mieke De Ketelaere for your next event

  • Expertise: Mieke De Ketelaere is a highly knowledgeable expert in AI, with over 25 years of experience in data and analytics. She can offer valuable insights and guidance to businesses and organizations seeking to understand and implement AI in their operations.
  • Engaging Speaker: Mieke is a renowned speaker on digitalization and AI and has been invited to speak at various business schools and events. She is known for her ability to engage audiences and effectively communicate complex ideas in a clear and concise manner.
  • Demystifying AI: Mieke puts the focus on demystifying the hype around AI, covering non-technical subjects such as data privacy. Her presentations offer a balanced perspective on the benefits and risks of AI, helping organizations make informed decisions on its implementation.
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About Mieke

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Mieke De Ketelaere is an accomplished professional with extensive experience in data and analytics. She holds a Master's degree in civil and industrial engineering, specializing in robotics and artificial intelligence. Over the last 25 years, she has worked for top multinationals like IBM, Microsoft, SAP, and SAS, and is currently the Director of AI at imec (IDLab). Mieke is also recognized as a leading voice in demystifying the hype around AI and is a sought-after speaker on digitalization.

Why you should book Mieke De Ketelaere for your next event

  • Expertise: Mieke De Ketelaere is a highly knowledgeable expert in AI, with over 25 years of experience in data and analytics. She can offer valuable insights and guidance to businesses and organizations seeking to understand and implement AI in their operations.
  • Engaging Speaker: Mieke is a renowned speaker on digitalization and AI and has been invited to speak at various business schools and events. She is known for her ability to engage audiences and effectively communicate complex ideas in a clear and concise manner.
  • Demystifying AI: Mieke puts the focus on demystifying the hype around AI, covering non-technical subjects such as data privacy. Her presentations offer a balanced perspective on the benefits and risks of AI, helping organizations make informed decisions on its implementation.

Geertrui Mieke De Ketelaere is Director AI at imec (IDLab). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 25 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). At imec, Mieke De Ketelaere is responsible for the development of the AI strategy and roll-out.

From a consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the new digital data streams and her understanding of AI technologies, Mieke De Ketelaere is requested by different business schools as a guest speaker on digitalisation.

In her public presentations, Mieke puts the focus on the demystification of the hype around AI and covers non-technical subjects such as data privacy. In 2018, she was nominated “ICT Woman of the Year” in Belgium.

See keynotes with Mieke De Ketelaere
Keynote by Mieke De Ketelaere

Artificial Intelligence

Drivers for Success:

Today, 80% of projects containing artificial intelligence (AI) ultimately fail to deliver on their intended promises to business. AI teams claims a major source of challenges is to be found in senior leadership who are lacking to see the value it can bring. However, is this the real problem? This keynote takes you behind the scenes of the AI world and looks in a non-technical way at the different components that are needed in order to succeed.

According to research, despite increased interest in and adoption of artificial intelligence (AI) in the enterprise, only companies able to position AI in the new economical model (people, profit & planet) return value when it gets to AI.

Multiple factors come into play when developing and implementing an AI project: Data, skills, domain understanding, company culture, AI strategy, data strategy, team setup, … are a just few topics that play a key role in the success of AI projects.

In this session, it will become clear that the major focus should not be on data and technology, but on people and processes. You will understand the current maturity of the technology and learn what’s needed to move beyond the typical PPP (Pilot, POC & Prototype) phase.  The goal of the session is to guide you towards the successful drivers of AI projects in an accessible way.

Keynote by Mieke De Ketelaere

Me, myself and my AI

For the successful adoption of AI, we need more female leaders. Why? As AI projects succeed on 4 factors (data, technology, people and processes), women normally possess the right qualities to lead projects to build real-world AI products more successfully as they fully master the enablement of an environment for collaboration and inclusion.

In this session I will share my personal views on what’s needed to work more holistically, outside of our own comfort zones. I will share my view on how to create the right environment where we look beyond gender, race, and cultural background.

Based on a set of personal examples, I will analyse what’s needed both at educational and company level to create a shift in mentality towards more collaboration. It will be a call for more role models to stand-up, male and female, in order to build a better future with AI.

Keynote by Mieke De Ketelaere

The good, the bad and the ugly of AI

AI has existed for some time, but we are coming to the tipping point: the popularity increases over time, yet there is tension caused by the negative effects of or fear for AI.

AI applications are regularly being developed, but the exciting world of opportunities and possibilities includes other issues: privacy, ethics, energy consumption and liability. The discrepancy between what the developers create, what the customer buys, and what the government wants has increased the complexity bias. In this session, we will split the issues in the good, the bad and the ugly.

The good: AI exceeds human intelligence when it gets to areas such as speed of processing, knowledge transfer, decision accuracy and operational modus. However, the human brain still wins on storage size, energy usage and parallel processing and many more points. We need to accept the fact that both forms of intelligence are good, but different.

The bad: A successful AI project isn’t only about data and technologies, but also processes and people. The bad refers to the typical mistakes made by a company. They can include incorrect training data to match the context, incorrect usage of learning algorithms and unconscious bias.

The ugly: Some issues aren’t mistakes, but purposeful approaches: fake news, autogenerated speech used to fake video speeches for instance, and more. It is a strong call for ‘security by design’ and protection for algorithms through legal frameworks, which are currently created.

Watch Mieke De Ketelaere in action

How to become FAT (Fair/Accountable/Transparent) in AI | Mieke De Ketelaere | [email protected]

See keynotes with Mieke De Ketelaere
Non-binding request for Mieke De Ketelaere

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Mieke De Ketelaere
Mieke De Ketelaere

5 out of 5 stars

Mieke is a unique blend of knowledgeable, thoughtful, and passionate. She explains complex and delicate matters in a simple manner, tailoring her message to the target audience. Mieke was a lot of fun to work with.

Frederik De Bosschere, Strategy lead at In The Pocket See all references

Keynote topics with Mieke De Ketelaere