Niels Lunde
Author of books on Lego, Maersk, and Carlsberg, Niels Lunde inspires leaders with proven lessons from Danish business success stories and global leadership strategies.
Why book Niels Lunde for your next event
- One of Denmark’s most influential business commentators, Niels Lunde has shaped the debate on leadership, strategy, and competitiveness. Booking him gives audiences authoritative perspectives that inspire and equip leaders with clarity, confidence, and practical tools for stronger decision-making.
- As the author of bestselling books on Lego, Maersk, Carlsberg, and Danfoss, Niels Lunde delivers compelling case studies. His insights provide leaders with practical lessons and strategies that strengthen organizations in today’s demanding and highly competitive international business environment.
- With decades of experience at the forefront of Danish business journalism, including his role as editor-in-chief at Børsen, Niels Lunde brings unmatched insights from daily interactions with top executives and decision-makers, offering organizations unique perspectives on leadership and strategy.
Non-binding request for Niels Lunde
Leading Through Uncertainty: Lessons from Global Business Success Stories
Editor-in-chief at Børsen and acclaimed author, Niels Lunde delivers powerful keynotes on leadership, strategy, and global competition. With unique insights from decades on the business frontline, he equips leaders with actionable tools to navigate uncertainty, strengthen organizations, and drive sustainable growth. Book him to turn complexity into clarity for your event.
Keynote Speaker Niels Lunde is one of Denmark’s most respected voices on business, leadership, and strategy. As editor-in-chief of Børsen, Denmark’s leading business newspaper, and former editor-in-chief of Berlingske Tidende, he has spent decades on the frontline of corporate decision-making, closely engaging with top executives and business leaders shaping both Danish and international markets. His perspective is not theoretical, it is grounded in daily dialogue with the people driving business success.
Beyond journalism, Niels Lunde is an acclaimed author of several books that chronicle the stories of iconic companies such as Lego, Maersk, Carlsberg, and Danfoss. These case studies highlight what makes businesses thrive under global competition and provide practical lessons for leaders navigating today’s volatile landscape. His ability to transform complex dynamics into clear, actionable insights makes him a sought-after keynote speaker across industries.
When you book Niels Lunde for your event, you secure more than inspiration, you gain practical frameworks and strategic tools that empower leaders to act with clarity in uncertain times. His keynotes address the critical questions: How do organizations balance short-term demands with long-term vision? How can leaders drive growth amid disruption? And what can we learn from companies that consistently deliver results?
Booking Keynote Speaker Niels Lunde means giving your organization access to world-class insights, relevant strategies, and the inspiration to lead with confidence in a rapidly changing world.
Keynotes
Keynote by Niels Lunde:
A True Toy Story – The Lego Turnaround
How does an iconic company lose its way and then reinvent itself to become stronger than ever? In this keynote, Niels Lunde takes us inside the extraordinary turnaround story of LEGO, one of the world’s most beloved brands. Drawing on over 100 exclusive interviews with LEGO’s top leaders and access to owner Kjeld Kirk Kristiansen, Lunde reveals how the company went from the brink of collapse in the early 2000s to achieving record growth, global brand power, and a renewed sense of purpose.
Through the lens of LEGO’s journey, from its roots in a small Danish workshop to its modern-day expansion into China, this talk explores timeless lessons on leadership, strategy, and resilience. Attendees will learn:
- Why LEGO lost sight of its core business and how it found its way back.
- The leadership decisions that turned crisis into transformation.
- How to balance purpose, innovation, and commercial success.
- What every leader can learn about responsibility, competitive advantage, and staying true to a company’s unique value.
This keynote is not just a story about toys, it’s a case study in business reinvention and the power of understanding your company’s true reason for being.
