Simon Anderson helps leaders navigate AI, emerging technology and rapid change with the practical Be Future Ready® approach.
5.00 of 5
Top rated!5 of 5
“Simon spoke at our Senior Executives meeting and did an excellent job. The attendees asked for Simon to continue his presentation after lunch... We have also booked Simon for future events.”
Bert Goldberg, Executive Director
International Factoring Association
For more than 15 years, Simon Anderson has worked at the intersection of emerging technology and executive strategy, helping leaders and business owners navigate constant change. His message is refreshingly practical: the future cannot be predicted, but you can become better prepared for it. Through his trademarked Be Future Ready® approach, Simon gives audiences a way to identify important signals, anticipate what they could mean and act early on emerging opportunities. Drawing on experience across finance, healthcare, energy, manufacturing, engineering and construction, he translates complex developments in AI, technology and society into clear ideas leaders can use. Audiences leave with a shared vocabulary, practical tools and greater confidence to make decisions in uncertain environments.
Simon Anderson is a futurist with a distinctly practical approach to the future. Rather than promising predictions about what comes next, he helps leaders build the ability to respond intelligently when technology, markets and society change.
For more than 15 years, Simon has worked where emerging technology meets executive strategy. He has supported leadership teams and business owners around the world as they face accelerating change, new technologies and decisions that cannot wait for complete certainty.
At the heart of Simon Anderson's work is a simple idea: no one can predict the future, but readiness can be developed. This principle became his trademarked message, Be Future Ready®, and shapes everything he brings to the stage. Instead of giving audiences forecasts that may quickly become outdated, Simon shows them how to identify what matters, consider what it could mean for their organization and act early when opportunities emerge.
In 2012, Simon co-authored the award-winning Foresight 20/20, exploring how technological and societal shifts can reshape entire industries. The work became the starting point for Be Future Ready® and the approach he continues to teach leaders today.
Simon Anderson gives audiences more than an interesting view of emerging trends. His Future Ready Framework™ provides a practical structure leaders and teams can continue using after the keynote or workshop has ended.
The framework develops three essential capacities:
Together, these capacities help leaders develop a more deliberate relationship with uncertainty. Rather than reacting once change has become unavoidable, teams learn how to notice developments earlier, explore possible implications and make informed choices while there is still time to shape the outcome.
This makes Simon's work particularly relevant for leaders under pressure from AI, emerging technology and rapid change. He makes complex topics understandable without stripping away their significance, connecting developments to the strategic decisions executives, owners and boards are already facing.
One of Simon Anderson's strengths is his ability to bring useful ideas across industry boundaries. He has worked closely with leaders in finance, healthcare, energy, manufacturing, engineering and construction, giving him a broad perspective on how organizations respond to disruption and opportunity.
Across these sectors, Simon has found that the patterns defining success during periods of change are remarkably consistent. A challenge that appears unique within one industry may already have been addressed in a completely different field. By bringing these outside perspectives into the room, Simon helps audiences question familiar assumptions and recognize possibilities they might otherwise miss.
This role as an informed outsider is central to his approach. Simon combines an understanding of technological and societal change with the ability to challenge established thinking in a constructive, relevant way. His goal is to help leaders unlearn assumptions that can prevent them from seeing new opportunities and prepare them to respond before those opportunities become obvious to everyone else.
Simon Anderson's work spans four continents and includes engagements with senior leaders, executives, business owners and boards. He has keynoted TATA's annual Business Excellence Conference for top performers from around the world and guided senior leadership at companies ranging from AstraZeneca to Zippo.
His experience across organizations, industries and geographies allows him to adapt his message to the people in the room. Every engagement is developed around the specific audience and industry, connecting larger shifts in AI, technology and society with recent, relevant examples that make those developments easier to understand and discuss.
The impact is designed to extend beyond the event itself. Clients have invited Simon back years after an initial engagement, in some cases nearly a decade later. That longevity reflects the nature of his message: Be Future Ready® is intended as an ongoing way of thinking and acting rather than a collection of predictions tied to a particular moment.
Simon can deliver his work in the format that best suits the meeting or event, from a main-stage keynote to a hands-on workshop, either in person or virtually. In each setting, audiences can expect complex trends and technologies explained in plain language, a speaker comfortable working with senior decision-makers and practical ideas that connect directly with the realities of leadership.
Book Simon Anderson for your event when you want to help leaders move beyond reacting to change and develop a practical way to prepare for what may come next. Based in Spain and the United States, Simon works with clients around the world and adapts every engagement to the audience, industry and objectives of the event.
His keynotes and workshops are built to outlast the time he spends on stage. Audiences leave with the Future Ready Framework™, a shared vocabulary for discussing change and a practical toolkit for identifying signals, anticipating implications and taking action.
For organizations facing rapid developments in AI, emerging technology and society, Simon Anderson offers a useful alternative to predictions and hype. He helps leaders focus on what they can actually influence: how well they pay attention, how thoughtfully they anticipate possibilities and how confidently they act. The result is an audience better equipped to navigate uncertainty, recognize opportunities earlier and Be Future Ready®.
5 of 5
“Simon spoke at our Senior Executives meeting and did an excellent job. The attendees asked for Simon to continue his presentation after lunch... We have also booked Simon for future events.”
Bert Goldberg, Executive Director International Factoring Association
5 of 5
“Simon’s presentation was insightful and eye-opening. He gave our Board of Directors and our Management Team a lot to think about throughout our strategic planning process. I highly recommend him.”
Edward F. Manzi, Jr., Chairman & CEO Fidelity Bank
5 of 5
Thank you so much for presenting as a keynote speaker at the Executive MBA Council meeting in Seattle. Your session garnered rave reviews - everyone to whom I spoke commented on the depth of your analysis and the thought you put in to relate to our industry's drivers. I walked away with a great deal to think about personally, and I've shared your insights with my team, along with the challenge for us to be more future-focused and future resilient.”
Jamie Breen, Assistant Dean, MBA Programs for Working Professionals Haas School of Business, University of California, Berkeley
5 of 5
“Thought provoking. Simon Anderson’s keynotes are a must attend if you want to create a future ready organization. Simon customized his session, captured the attention of senior leaders and independent contributors alike and engaged all with his understanding of complex trends and specific actions to take now. I highly recommend Simon as your next keynote.”
Wendy Holliday, M.Ed. CAE, CEO PayTech Women
Keynote by Simon Anderson:
Being resilient is no longer enough. Resilience means reacting and surviving; being future ready means looking ahead and building the future you want.
In this signature keynote, Simon shares the Future Ready FrameworkTM (Attention, Anticipation, Action), a straightforward way to spot what matters, think through what it means for your organization, and act early on the opportunities rapid change creates.
He puts complex technology and trends into plain language and real examples, shows leaders how to unlearn assumptions that no longer hold, and leaves your audience with Five Future Ready Actions they can put to work right away.
Keynote by Simon Anderson:
What does rapid change mean for your industry?
In this customized keynote, Simon applies his Future Ready FrameworkTM to your specific sector with the perspective of an Informed Outsider.
Because he works across a wide range of industries, he helps your audience escape the industry echo chamber, see what they're not seeing, and make connections they may not be thinking about.
Recent, relevant examples from their own sector show the Framework in action, and audiences leave ready to spot what matters, anticipate the challenges, and act on new opportunities in their own work.
Keynote by Simon Anderson:
AI is already in your organization, and your teams are using it with or without a formal strategy.
The pressure to act keeps rising, the options keep shifting, and no leader wants to get it wrong.
In this keynote, Simon brings the Future Ready FrameworkTM to the decisions AI is forcing.
Leaders learn how to tell what deserves their attention, what it means for their industry, and where acting early opens opportunities others will miss, even as AI keeps evolving. Your audience leaves aligned, confident, and with actions to stay future ready.
Keynote by Simon Anderson:
A keynote can change how your team sees the future.
This workshop is where they put the message into practice.
Participants apply the Future Ready FrameworkTM to real challenges and opportunities from their own work, learning to think like futurists about the situations they actually face.
The team leaves with insights and foresight tools they can keep using in their work and with their own teams to stay ahead of rapid change.
Watch Simon Anderson in action
