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Simon Anholt

Founder of the Good Country; and Policy Advisor to world leaders and CEOs
Country: UK

Simon’s TED Talk has been rated the 2nd most inspiring of all time. The Economist has named our keynote speaker Simon Anholt as “one of the most influential and respected advisors to government leaders and businesses, looking to enhance their standing in the global marketplace”.

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His life is full: he has advised over 53 world leaders and their cabinets, as well as dozens of CEOs of global corporations, on how to develop and implement strategies for their enhanced economic, political and cultural engagement with other countries and global publics.

Our keynote speaker Simon Anholt launched the Good Country movement with the first annual edition of the Good Country Index in 2014: the first ever study of what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. A Good Company Index is on its way soon. His work focuses on discovering what a place, a country, a company or an individual are for in the world and why people should feel glad that they exist, and defining the courageous and imaginative new behaviours that will drive them forwards. The results of his work are often breathtaking in their ambition, originality and impact.

As one of the world’s leading thinkers and practitioners on wide-scale human engagement over the last thirty years, the strong-willed speaker Simon Anholt has created and led no less than three successful global fields that measure, understand and influence attitudes, culture and activity at the global scale. The likes of DreamWorks and Nike, Heads of State and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.

Simon Anholt is also the leading authority on managing national identity and reputation and is the founder and publisher of two major annual surveys polling over 20,000 people in 25 countries to monitor their perceptions of the world’s countries and cities.

He has served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board and has a Master’s Degree from the University of Oxford. Our speaker Simon Anholt has been awarded the Nobels Colloquia Prize for Economics and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Excellence in Sustainable Development). He holds an Honorary Professorship in Political Science at the University of East Anglia, is Chairman of the Anholt Institute in Copenhagen and is the author of six books including two best-sellers.

Watch Simon Anholt’s renowned TED Talk here:


    Keynote by speaker Simon Anholt

    How (and why) do you start a new country?

    • In this keynote, Simon provides valuable and interesting insights into why and how he started a new country. Simon Anholt launched a new country in 2018, with an interim population target of 760 million. Within the first 48 hours, citizens from 120 countries had already enrolled. But this isn’t a utopia, which people can use to escape from the tribulations of the modern world: It’s designed to help people run towards the global challenges, and help make the world work better.


    Keynote by speaker Simon Anholt

    What’s gone wrong with the world?

    • Simon Anholt has advised the presidents, monarchs and prime ministers of 53 countries during the last 20 years, and he’s learned a thing or two about why the world doesn’t work as well as it should. He has some startling insights into the real root causes of our troubled age, and some even more surprising ideas about how to fix them. This keynote is ideal for anyone interesting in world affairs and the future of our businesses.


    Keynote by speaker Simon Anholt

    Why companies should act more like countries

    • Simon Anholt has advised the presidents, monarchs and prime ministers of 53 countries during the last 20 years, and he has some startling insights about how companies can dramatically improve their performance and their contribution to society and the planet. By adopting and upgrading old ideas like foreign policy, diplomacy, soft and hard power and grand strategy, companies can achieve a totally new and far more powerful vision of their place and role in the marketplace, and in the world. Oh, and countries and cities can learn a bit from companies and NGOs, too.


    Keynote by speaker Simon Anholt

    Culture: The rocket-fuel of creativity

    • In this keynote, Simon shares his insights into how how stirring up cultural influences can deliver more true innovation, more creative ideas, more startling insights than you can possibly use in your lifetime. Whether you’re a company, a country, a city or any other kind of organisation, or even just a single individual, the huge power of culturally-driven creativity can enhance your creative quality and productivity by orders of magnitude.


    Keynote by speaker Simon Anholt

    How showing, not telling, is the best kind of marketing: and it’s totally free

    • Simon Anholt uses his 20 years of experience as a policy advisor to the Heads of State, Monarchs and Heads of Government of 53 countries, as well as dozens of multinational corporations, to show how brands, businesses, people and places can achieve phenomenal global impact without spending a single cent on social or traditional media, PR, branding, advertising or any kind of communications.
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