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Simon Anholt

Founder of the Good Country; and Policy Advisor to world leaders and CEOs
Country: UK

Simon’s TED Talk has been rated 2nd most inspiring of all time. The Economist says “…one of the most influential and respected advisors to government leaders and businesses who are looking to enhance their standing in the global marketplace”

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His life is full: he has advised over 53 world leaders and their cabinets, as well as dozens of CEOs of global corporations, on how to develop and implement strategies for their enhanced economic, political and cultural engagement with other countries and global publics. Simon also launched the Good Country movement with the first annual edition of the Good Country Index in 2014: the first ever study of what each country on earth contributes to the common good of humanity, and what it takes away, relative to its size. A Good Company Index is on its way soon. His work focuses on discovering what a place, a country, a company or an individual are for in the world and why people should feel glad that they exist, and defining the courageous and imaginative new behaviours that will drive them forwards. The results of his work are often breathtaking in their ambition, originality and impact.

As one of the world’s leading thinkers and practitioners on wide-scale human engagement over the last thirty years, he has created and led no less than three successful global fields that measure, understand and influence attitudes, culture and activity at the global scale. The likes of DreamWorks and Nike, Heads of State and monarchs have all been beneficiaries of his unique approach to leadership and entrepreneurship.

He is also the leading authority on managing national identity and reputation and is the founder and publisher of two major annual surveys polling over 20,000 people in 25 countries to monitor their perceptions of the world’s countries and cities.

He has served as Vice-Chair of the UK Foreign Office’s Public Diplomacy Board and has a Master’s Degree from the University of Oxford. He has been awarded the Nobels Colloquia Prize for Economics and the Prix d’Excellence du Forum Multiculturel pour un Développement Durable (Excellence in Sustainable Development). He holds an Honorary Professorship in Political Science at the University of East Anglia, is Chairman of the Anholt Institute in Copenhagen and is the author of six books including two best-sellers.

Watch his renowned TED Talk here:


    Keynote Topics

    • Global Issues
    • Culture
    • CSR
    • Leadership
    • Economics
    • Politics
    • Globalization
    • Branding
    • Reputation
    • Human Behavior
    • Collaboration
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