Adam Ferrier blends behavioural science and creativity to deliver powerful, award-winning ideas that drive real change.
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Top rated!5 of 5
100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’, or ‘very good’.
Mumbrella
Adam Ferrier is one of Australia’s most recognised consumer psychologists and a leading voice in behavioural economics, creativity, and brand strategy. As the founder of Thinkerbell, he has redefined how agencies approach marketing through ‘measured magic’, a combination of data, science, and bold creative thinking. His work spans some of the world’s biggest brands, delivering ideas that don’t just capture attention, but actively change behaviour and drive results.
Adam Ferrier is a sought-after keynote speaker known for translating complex behavioural science into practical, actionable strategies. As the founder of Thinkerbell, he leads an agency built on the philosophy of ‘measured magic’, where creativity and evidence work hand in hand. This approach has positioned Thinkerbell as a standout in the global industry, earning recognition as the number one Creative Agency in the world by BestAds in 2021, marking the first time an Australian agency achieved this distinction.
In the same year, Thinkerbell made history by being named Full Service, Creative, and PR Agency of the Year by Mumbrella, a rare achievement that highlights the breadth and effectiveness of Adam’s vision.
When you book Adam Ferrier, you bring in a speaker who combines academic rigour with real-world success. His expertise spans consumer psychology, behavioural economics, and brand strategy, making his talks both insightful and highly relevant for modern organisations.
Adam’s sessions are designed to challenge conventional thinking. He introduces audiences to new ways of understanding decision-making, showing how brands can influence behaviour through evidence-based creativity. His experience working with leading Australian and global brands ensures his insights are grounded in practice, not theory.
Adam’s work sits at the intersection of behavioural science and creativity. He demonstrates how understanding human behaviour can unlock more effective marketing, communication, and innovation strategies. His philosophy goes beyond traditional customer-centric thinking, encouraging organisations to rethink how they listen, not just to customers, but to their brand itself.
As the author of The Advertising Effect: How to change behaviour and Stop Listening to the Customer: Try hearing your brand instead, Adam provides frameworks that help businesses move from insight to action. His ideas are widely respected for their clarity, originality, and impact.
Adam Ferrier’s career is defined by creativity that delivers results. He has won at all major global advertising shows, including the rare combination of a Cannes Gold Lion and a Gold Effie. He is also the creator of the idea behind the WARC World Innovation Prize, further cementing his influence on the global stage.
Beyond traditional campaigns, Adam has developed innovative concepts such as the board game The Analyst, translated into four languages, and space, an unconference where ideas meet influence. He also founded DOA (Decade of Action), a social cause agency focused on meaningful impact.
Adam is a familiar face on Australian television, regularly appearing on programs such as Gruen Transfer, 7’s Sunrise, and 10’s The Project. Through these platforms, he brings behavioural insights and marketing expertise to a broad audience.
He also co-hosts the podcast Black T-Shirts, where he shares bold, creative thinking tailored for marketers seeking fresh perspectives. His ability to communicate complex ideas in an engaging and accessible way makes him a compelling speaker for audiences at all levels.
Adam’s speaking style is energetic, thought-provoking, and grounded in real examples. He challenges audiences to rethink how they approach creativity, strategy, and behaviour change. His talks are packed with insights that can be applied immediately, whether the goal is to drive sales, influence decisions, or inspire innovation.
Adam Ferrier offers a unique combination of academic expertise, creative excellence, and commercial success. His keynotes leave audiences with a clearer understanding of how to create ideas that work, not just in theory, but in the real world.
5 of 5
100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’, or ‘very good’.
Mumbrella
5 of 5
Adam possesses a rare gift to be able to communicate often very complex human psychological issues at a level which our directors could absorb. His presentation delivered its message with clarity and single mindedness.
IFAA - Independent Fund Administrators & Advisers
5 of 5
Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining.
South West Development Commission
5 of 5
Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence.
Elite Media Group
5 of 5
Adam's unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking. His message cuts cleanly through all the noise, and is quickly and deeply absorbed.
Peter Hedge National Accredited Dealer Manager, B&D Group
Keynote by Adam Ferrier:
Embracing Evidence-Based Creativity to Transform business
In these crazy and off-kilter times, some businesses will flourish, others disappear and many will struggle. Brands that have the ability to draw on their resources and reinvent themselves to take advantage of new conditions are off to a good start.
Adam has transformed his own businesses as well as helped his clients transform during the past few years. Recently Adam has:
Adam takes a brand-led approach to business and an evidenced-based approach to creativity. Adam breaks transformation down into 3 things; a) clear brand meaning, b) clear brand codes, c) and as much fame as possible.
Keynote by Adam Ferrier:
Creativity is often the competitive advantage that makes all the difference but how do you capture and apply it?
For years marketers were obsessed with understanding ‘the boardroom’ however, the worm has turned and now businesses and boardrooms are obsessed with understanding marketers and their weapon of choice ‘creativity’.
Adam has helped many organisations, including some of Australia's most iconic brands embrace and apply creativity for brand growth. Adam can, with real-world examples, and evidence-based applications, show how to apply creativity to build brands via:
Adam will also give tips and advice on how individuals and organisations can increase motivation for creativity, and create environments to make creative solutions easier to happen.
Keynote by Adam Farrier:
In today's data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand.
Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today's 'customer-obsessed' world the more you listen to the customer the more you're at risk of forgetting what your own point of view on the world is.
In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer's decisions, and how to use this information to build your brand or business.
Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.
In this keynote you will learn:
Keynote by Adam Ferrier:
Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, the problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it's already working for many businesses around the world.
This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable.
In this talk Adam will:
Keynote by Adam Ferrier:
How to Change Behaviour
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.
Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
Watch Adam Ferrier in action
