Adipat Virdi

Adipat Virdi is a global voice on XR, empathy-led design and immersive strategy, helping organisations transform how audiences think, feel and engage.

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In the experiential and events world, we see a lot of ‘future of experience’ talks that lack the behavioural science to underpin the theories and forecasts. What Adipat did for our Impact XM audience was something quite different. Rather than adding more jargon or tech for tech’s sake, he connected immersive storytelling, AI and behavioural insight in a way that spoke directly to what our clients and teams are wrestling with: how do you design environments that actually change how people feel, think and act around a brand? The feedback from senior marketers, strategists and creatives was exceptional with them saying that it was not just an “inspiring session”, but “this gives us a new way to brief, budget and measure experiences”. That’s a big distinction. What impressed me was his instinct for this sector as a whole. He understands the pressures on experiential agencies and client-side teams, the realities of global programmes and the commercial context in which experiences now have to prove their worth. He managed to be provocative without being abstract and practical without being pedestrian. For organisations serious about evolving from events and installations to true experience-led engagement, having Adipat on your programme is a smart move.

ANDREW REID

(Head of Creative Strategy - EMEA Region, Impact XM)

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Why book Adipat Virdi for your next event

Gain insights from one of the most prominent voices shaping XR, immersive strategy and next-generation audience engagement.
Learn how empathy-led design and spatial storytelling can unlock participation and measurable behavioural change.
Bring clarity to complex challenges through Adipat’s fusion of strategy, psychology, systems thinking and creative innovation.

Non-binding request for Adipat Virdi

XR strategist, empathy-driven innovator & visionary in immersive experience design

Adipat Virdi has spent more than twenty years defining how immersive technology, storytelling and behavioural science come together to transform engagement. His work sits at the forefront of XR and empathy-led design, guiding organisations as they navigate fractured attention, accelerating AI capabilities and rising audience expectations. Whether collaborating with cultural institutions, global brands or research centres, he crafts frameworks and experiences that spark participation, unlock emotional intelligence and deliver real behavioural impact.

The Voice Shaping XR & Immersive Strategy

Adipat Virdi stands as one of the most prominent figures redefining how organisations use XR, immersive media and innovative design to meaningfully connect with audiences. His expertise is rooted in more than two decades at the intersection of storytelling, psychology, behavioural science and advanced technology. This unique blend allows him to bridge strategic thinking with emotional depth, an approach that has influenced global brands, major cultural institutions, international festivals, research centres and industry-leading tech and media powerhouses.

Across every project, Adipat focuses on what truly moves people. He explores attention, perception, emotional resonance and how individuals shift from passive observers into active participants. This ability to decode human behaviour and translate it into immersive strategy has made him a trusted guide for organisations looking to build experiences that stand out in an increasingly competitive attention economy.

Pioneering Tools & Frameworks

Throughout his career, Adipat has developed tools that have reshaped how immersive projects are conceived and delivered. His work includes semiotic blueprinting, configurational analysis, Emotion Blueprinting and, most recently, the Empathy Engine Framework. This framework offers a new way of designing experiences that help audiences feel acknowledged, involved and empowered.

These methods give organisations practical ways to navigate complexity, connecting data, emotion, narrative and space into coherent systems. They have become essential for teams working with XR, spatial design, behavioural innovation and new forms of digital engagement.

Transforming Audiences Through Empathy

Adipat’s impact goes far beyond technology. His philosophy places empathy at the centre of innovation, ensuring advanced tools and immersive worlds support genuine human needs. He approaches design with an understanding of how environments, narratives and interactions influence decision-making, memory and emotional response.

This perspective has earned him recognition for creating experiences that guide audiences toward deeper connection and meaningful action. Whether in cultural projects, research-driven installations or brand activations, his work consistently demonstrates how empathetic thinking leads to stronger engagement and lasting behavioural change.

A Global Consultant & Sought-After Speaker

Adipat’s speaking engagements span aerospace, fintech, consumer industries, entertainment, education, urban development and the future of work. Organisations seek him out because he delivers clarity in moments of rapid transformation. He brings strategic rigour, creative boldness and ethical grounding, qualities that resonate across sectors facing disruption.

His keynotes uncover how storytelling becomes strategy, how immersive worlds reshape expectations, and how empathy-led innovation builds trust and participation. His ability to simplify complex ideas while inspiring action equips audiences with practical tools they can use immediately.

Turning Complexity Into Clarity

Whether advising boards, guiding innovation teams or speaking on global stages, Adipat connects dots others rarely see. He translates emerging technologies into human-centred opportunities, helping organisations move confidently from uncertainty to strategic direction.

For leaders navigating shifting audience behaviour, the rise of AI or the future of immersive engagement, Adipat offers a compelling and highly practical vision, one where empathy, design and technology come together to create experiences that matter.

Customer Reviews

ANDREW REID (Head of Creative Strategy - EMEA Region, Impact XM)

Adipat brings a unique breadth of expertise that bridges paradigm-shifting, tech-led storytelling with deeply human, emotionally grounded resonance. He doesn’t simply talk about empathy, systems or immersive futures but reads the emotional architecture beneath organisations and then invites everyone into a different way of seeing. What I feel that he brings is not just insight but a kind of spaciousness: the room expands, the thinking sharpens and suddenly the conversation moves to where it actually needs to be. He has an instinct for what sits underneath behaviour: the unspoken tensions, the cultural patterns and the narrative threads people are unconsciously following. And he translates all of that into language that leaders can act on. What I appreciate most is that he does it without ego, without theatrics and without the usual noise that surrounds ‘innovation’. He gets to the essence quickly, cleanly and with genuine care. As a speaker, I feel he can help teams reconnect to purpose, possibility and the human core of their work… Adipat is the real deal.

SHEENA PATEL (Blooloop 50 Immersive Influencer 2025 | Experience Strategist, Creative Director & Consultant for Immersive LBEs (IP & Original), Hospitality, Brand Campaigns and Real World Interventions | Co-Founder, Immersive Experience Network (IEN)

My world is redesigning, building systems with today's technologies to address today's societal needs, whether it is for business model innovation in financial markets, or for the advancement of scientific research and knowledge. People, new narratives are at the centre. Very few actually understand how humans, systems and incentives interact at scale. Adipat does. When he speaks about AI, experience design and behaviour, he is not decorating the conversation; he is reorganising it. He sees the hidden architecture of how stories shape decisions, how culture drives risk and how emotion and structure need to be designed together. That is exactly what you need if you are serious about changing how an organisation works, not just its slideware. What I value is that he is rigorous and human at the same time. He listens hard, he connects across disciplines quickly and he is willing to challenge comfortable narratives when they are blocking progress. For financial services, digital assets or any complex system business, his perspective is a very useful shock to the status quo. If you want your leadership team to think differently (and then act differently) invite him in.

PINAR EMIRDAG (Entrepreneur, Executive, Product Development, Former Managing Director, JP Morgan)

I’ve spent my career exploring how environments shape human behavior—how design influences equity, wellbeing, and our ability to belong. It’s rare to meet someone who not only understands those dynamics conceptually but can operationalize them across disciplines, sectors, and mediums. Adipat Virdi is one of the very few people I’ve worked with who does this instinctively. Across everything we’ve collaborated on—Metropolis features, ThinkLab Hackathons, podcasts, panels—he brings a clarity of thought and emotional intelligence that consistently challenges the design industry to stretch. He doesn’t deal in buzzwords. He builds frameworks that reshape how people think and how organizations craft experiences. He has an extraordinary ability to map the human journey inside any system—brand environments, digital products, XR installations, community spaces—and illuminate the emotional mechanics that truly drive participation. What continually stands out is his generosity with knowledge and the precision of his insight. He weaves together creativity, data, psychology, and emerging technology in ways that feel both visionary and completely grounded. Every time I’ve brought him into a conversation, he elevates it—pushing audiences toward deeper intentionality and expanding what’s possible for experience design. In a world full of commentary about “the future,” Adipat is one of the rare voices actually shaping it. I recommend him wholeheartedly.

AJ PARON (EVP + Design Futurist SANDOW Design Group)

Adipat is one of the most original and compelling creative practitioners I’ve had the pleasure of working with. His work on I Am, Other and a series of related immersive projects at the University of Kent demonstrated a level of artistic ambition, intellectual rigour and emotional intelligence that is genuinely rare. He navigates complex social themes with a clarity and confidence that allows audiences (and institutions) to engage with difficult material in ways that are both accessible and profoundly affecting.

DAVID SEFTON (Director, Institute of Cultural & Creative Industries, University of Kent | Former Head of Artistic Development, Royal Festival hall | Artistic Director, Adelaide Festival)

Working with Adipat has been one of the most strategically valuable collaborations I have experienced in my career across Real Madrid and European institutions. His ability to combine AI-driven innovation, behavioural insight and immersive storytelling is extraordinary. Adipat doesn’t just deliver ideas but he designs experiences that change how organisations think, negotiate and lead. His Empathy Engine® approach offers a level of emotional intelligence, clarity and cultural understanding that is rare in today’s fast-moving environment. Every session with him leaves senior teams more aligned, more visionary and more capable of shaping the future. He is, without question, one of the most impressive minds in the field of experience-led transformation.

CARLOS CARRION (External Senior Advisor, Real Madrid Football Club | Former Managing Partner, Target-On)

Adipat is one of the most forward-thinking and generous minds working in immersive media and AI today. His ability to bridge technology, creativity and human behaviour is genuinely rare. Every time I have seen him lead a session, whether it’s with executives, technologists or students, he transforms complex ideas into meaningful and, ultimately, actionable insight. What truly sets Adipat apart is his integrity in collaboration. He brings the right people together - not the usual suspects, not friends on a stage but voices who meaningfully advance the conversation and drive real progress. His empathy-led approach ensures the work is more inclusive, more rigorous and infinitely more impactful and reminds an entire industry that technology only creates value when it deepens understanding and human connection. For those of us shaping the future of media education and professional development, his contribution isn’t just inspiring but is essential.

POLLY HICKLING (Education Vice President, SMPTE | Learning and Development Lead for Media, ATOS)

I’ve spent my career working at the intersection of frontier technology, enterprise transformation and human ambition, from launching global digital platforms at ESPN to shaping the future of work at Google and leading commercial spaceflight at Axiom. In that entire journey, I had the pleasure to get to know Adipat. He brings a rare combination of strategic clarity, creative foresight and human insight. Adipat connects dots across technology, culture and emotion in a way that unlocks entirely new perspectives for executive teams. He elevates the conversation, expands the horizon and grounds it in action leaders can take immediately. What I value most is his ability to make complex systems feel intuitive and human. Whether discussing the future of organisations, experience-led transformation or the psychology of belonging, Adipat consistently delivers that rare mix of inspiration and execution. He’s one of the few voices pushing the frontier of what’s possible and doing it with empathy, intelligence and a deep sense of responsibility. If you want someone who can help you understand the future (and build for it) then Adipat is the person you bring into the room.

TEJPAUL BHATIA (Executive, Entrepreneur, Investor | Former CEO, Axiom Space | Former Executive Engagement and Thought Leadership, Office of the CIO, Google)

In my years at NASA, across the Shuttle, Station, X-38 and then leading open innovation across the agency, I’ve learned to pay close attention to people who can understand complex systems and explain them without oversimplifying. That’s the reason Adipat’s work stands out. He has an uncommon talent for connecting human behaviour, technology and organisational dynamics in a way that is both accurate and genuinely useful. When he talks about empathy, experience or AI-driven transformation, he isn’t dealing in abstraction but describing how systems actually operate and how you can redesign them to work better. That’s a rare skill in any field, let alone one moving this quickly. What I appreciate most is his ability to translate complexity into something teams can act on immediately. He listens, he analyses and he gets to the core of the issue faster than most consultants or speakers I’ve encountered. If you’re trying to solve hard problems, shift culture or rethink how your organisation works, his perspective will open up pathways you didn’t realise were there. Adipat brings clarity and that is invaluable.

STEVE RADER (Former NASA Leader of Open Innovation, Leader/Speaker on Open Innovation, Open Talent, and the Future of Work)

What impressed me about Adipat wasn’t the theatre, the technology, or even the originality of his ideas but his precision. He works with the same clarity and discipline I expect from top-tier transformation consultants. When he talks about XR / AI / Immersive, he is really talking about system change: shifting mindsets, re-engineering behaviours and designing environments where people actually evolve how they think and act. In all the years I’ve spent helping organisations rethink their models, it’s rare to meet someone who can bridge emotional intelligence with strategic architecture. Adipat does this effortlessly. He understands how companies grow, why they stall and what must be rewired for them to connect meaningfully with customers, employees and communities. His Empathy Engine Framework is not ‘soft’, it’s a practical mechanism leaders can use to strengthen culture, engagement and decision-making. If you’re responsible for transformation (whether digital, organisational or commercial), you’ll find his work immediately usable. Adipat doesn’t inspire for an hour or so and disappears; he leaves leaders with tools they can act on going forward.

OLGIERD CYGAN (Digital Transformation Strategist | B2B→D2C Growth Architect | Advisor to C-Suite on Digital Innovation | Founder, Future.Company | Founder, Filmteractive)

Adipat brings a level of clarity and creative intelligence that is rare in our industry. Across animation, technology and global content production, we often meet thinkers who speak about the future but Adipat is one of the few who can articulate it in a way that is immediately actionable and commercially relevant. His understanding of storytelling, audience behaviour and AI-driven innovation is both sophisticated and practical. Every interaction with him sharpens your thinking and broadens your perspective. He has a remarkable ability to cut through noise, challenge assumptions and reveal opportunities others simply don’t see. I really appreciate his ability to connect creativity, technology and human insight with real finesse. For any organisation looking for a speaker who can inspire, provoke and drive meaningful progress, Adipat is exceptional.

ARJUN MADHAVAN (CEO at Assemblage Entertainment)

Keynotes

Keynote by Adipat Virdi:

AI, FUTURE OF WORK & LEADERSHIP

The Empathy Engine: Designing Experiences That Actually Change Behaviour
Most organisations talk about storytelling; very few can prove it changes anything. In this keynote I share my Empathy Engine framework, developed across 25+ years in XR, immersive experience design and social-impact work, to show how you design ecosystems that measurably shift perception and behaviour. Leaders leave with a practical blueprint for moving beyond awareness campaigns to repeatable, evidence-based behaviour change in teams, customers and communities.

From Audience to Protagonist: Rethinking Engagement in the Age of AI
Hybrid work, generative AI and constant distraction mean traditional comms and events are fading fast. I show how to flip audiences from passive viewers into active protagonists using techniques from immersive theatre, XR and game design. Leaders learn how to structure meetings, campaigns and experiences so people don’t just consume information – they act on it.

AI, Empathy and the Future of Leadership
As AI automates tasks, the irreplaceable skill inside organisations becomes how you make people feel. This talk explores how leaders can combine AI with empathy-led design to build trust, inclusion and performance rather than fear and resistance. We look at concrete use cases that range from AI-enabled learning journeys to personalised employee experiences, along with a practical playbook for leading with both intelligence and empathy.

The Fifth Shift: How AI and Immersive Tech Are Rewriting Consumer Behaviour
From TikTok natives to spatial computing and AR, the way we discover, trust and buy has fundamentally shifted. Drawing on work with brands across sport, luxury, retail and culture, I unpack the five major behaviour shifts every organisation needs to understand, and how AI + immersive tools can be used to design emotionally intelligent customer journeys instead of simply producing more content.

The Experience Operating System: Architecting Work, Culture and Customer Journeys
Most organisations treat events, training, marketing and workplace culture as separate functions. I treat them as one Experience OS made of space, story and systems. In this keynote I show executives how to design that OS intentionally, so every interaction (physical, digital, AI-mediated) pulls in the same direction, increases belonging and drives measurable business outcomes.

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Keynote by Adipat Virdi:

IMMERSIVE, XR & EXPERIENCE DESIGN

Beyond the Metaverse: The Real Immersive Future of Work, Learning and Events
The metaverse hype may have cooled, but immersive technologies are quietly transforming training, safety, leadership, wellbeing and customer experience. I cut through the jargon with real case studies from XR, immersive experience design and spatial experiences to show what’s working now, what’s overrated and how to build an immersive roadmap that aligns with your strategy instead of chasing trends.

Designing Immersive Events: From Conferences to Living Storyworlds
Global audiences are bored of keynotes plus coffee breaks. Using techniques from my work in immersive theatre and large-scale installations, I demonstrate how conferences, offsites and summits can be reimagined as storyworlds where every touchpoint—including arrival, agenda, tech, staging and networking—is part of one coherent narrative. Expect practical tools for organisers who want higher engagement, stronger knowledge retention and deeper connection between participants.

XR, Spatial Computing and the Future of Retail, Hospitality and Place-Making
How do you design physical spaces that feel alive in an age of smartphones, AR glasses and personalised content? This talk shares playbooks from retail flagships, museums and location-based experiences, showing how to weave spatial computing, narrative and data together. Leaders in retail, hospitality, real estate and tourism gain clear principles to create places people go out of their way to visit.

From Pilot to Platform: Scaling Immersive Innovation Inside Large Organisations
Every big company has a graveyard of cool pilots that never scaled. Drawing on my work with broadcasters, airlines, tech firms and universities, I unpack why immersive and AI projects stall and how to design them as platforms from day one. This keynote offers innovation teams, CTOs and CMOs a realistic roadmap for moving from experimental prototypes to sustainable, multi-year experience ecosystems.

Storyworlds, Not Campaigns: Transmedia IP for Brands and Organisations
Campaigns disappear; storyworlds accumulate value. Here I show how techniques from film, gaming and novels can be used by brands, NGOs and institutions to build long-running narrative universes that audiences return to across channels, whether live, digital, XR or AI-mediated. We explore concrete examples and a step-by-step method for turning your brand or mission into a living storyworld.

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Keynote by Adipat Virdi:

DEI, CULTURE, BIAS & CULTURAL INTELLIGENCE

Designing for Belonging: Immersive Strategies to Tackle Bias and Inclusion Fatigue
Most DEI programmes hit a wall of resistance or fatigue. Based on my award-nominated immersive work on racism, forced marriage and refugee journeys, I show how to redesign inclusion efforts as emotionally intelligent experiences rather than slide decks and e-learning. Leaders learn how to surface bias safely, build empathy across difference and turn DEI initiatives into shared stories that people choose to engage with.

Cultural Intelligence (CQ) 3.0: Leading Across Borders in an Age of Fragmentation
You don’t manage a global workforce with old-school cross-cultural training anymore. This talk reframes cultural intelligence as an immersive practice by showing how leaders design meetings, rituals, spaces and narratives so people from radically different backgrounds can collaborate and feel seen. I draw on my own journey across India, the UK, Europe, the Middle East and Asia, along with real corporate examples, to offer a practical CQ toolkit for hybrid, global teams.

Immersive DEI: Turning Difficult Conversations into Transformational Experiences
Talking about race, gender, sexuality or power in organisations can be terrifying for everyone. I share how we’ve used immersive experiences, mixed reality and story-led facilitation to help teams safely step into other perspectives, rehearse new behaviours and co-create solutions. This keynote is ideal for organisations that are serious about inclusion but unsure how to move beyond compliance toward genuine transformation.

Bias by Design: How Systems, Spaces and Stories Encode Inequality and How to Rewrite Them
Bias doesn’t only live in people; it lives in policy, architecture, algorithms and story. Using concrete examples from cities, media, HR systems and AI models, I unpack how inequality gets designed in and how to design it out. The focus is practical: leaders leave with a new lens for audits and decision-making, plus a set of design questions they can apply immediately.

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Keynote by Adipat Virdi:

WELL-BEING, RESILIENCE & HUMAN PERFORMANCE (IMMERSIVE LENS)

The Immersive Mind: Using Story and Space to Combat Burnout and Build Resilience
Well-being programmes often treat people as brains on sticks. I draw on neuroscience, performance practice and immersive design to show how story, space and ritual affect stress, belonging and resilience at work. Leaders and HR teams discover simple, experience-led interventions, from how you open meetings to how you design offices and offsites, that can materially improve psychological safety and energy.

Learning That Sticks: Immersive Approaches to Skills, Leadership and Compliance
Most training is forgotten within days. This talk shows how to turn learning into a series of emotionally resonant, story-driven experiences that people remember and re-use. I share concrete patterns from immersive theatre, XR, simulations and narrative games that organisations can apply to leadership development, safety, ethics and compliance without needing Hollywood budgets.

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Keynote by Adipat Virdi:

SECTOR-SPECIFIC / STRATEGY & TRANSFORMATION

The Future of Media and Storytelling: What Broadcasters, Brands and Educators Need Next
With streaming saturation, TikTok attention spans and AI-generated everything, how can you still matter? Drawing on work with major broadcasters, XR studios and universities, I map the next decade of media and storytelling and what it means for your organisation. Expect a frank look at where AI helps and where it harms, and a set of strategic bets you can make now to stay relevant to the next generation.

Experience Led Transformation: Using Immersive Thinking to Change Organisations from the Inside
Strategy decks rarely change behaviour; experiences do. This keynote shows how to treat transformation itself as an immersive narrative, from how you announce change to how you prototype new behaviours and how you ritualise wins and losses. Leaders leave with a practical framework for turning abstract transformation programmes into journeys people can feel, navigate and co-author.

Kids, Games and the Next Generation of Citizens and Consumers
Your future employees and customers are growing up inside games, LARPs, TikTok and AI companions. This talk uses my work designing immersive experiences and card games for children to decode how the next generation thinks about identity, power, fairness and play, and what that means for brands, education, civic institutions and employers. It’s a reality check and a roadmap rolled into one.

Immersive Cities: Story Driven Place Making for Tourism, Education and Civic Life
Cities that win in the next decade will be the ones that tell better stories about history, diversity, climate and the future. I share methods from my global transmedia and LARP work to show how local authorities, cultural institutions, universities and brands can collaborate on living storyworlds that attract visitors, educate citizens and strengthen community identity.

The Human Interface: Designing Emotionally Intelligent AI Products and Services
AI products fail not because the tech doesn’t work but because humans don’t trust them. Drawing on my work in immersive design, behavioural psychology and AI-driven storytelling, this keynote explores how to build AI interfaces that feel supportive, intuitive and humane rather than cold and extractive. Audiences gain a practical playbook for designing emotionally intelligent systems across healthcare, finance, education, HR and customer service.

Story, Space and Systems: The New Triad of Organisational Transformation
Most transformation programmes collapse because they ignore one thing: humans don’t change through emails and slide decks, they change through story, space and systems. This keynote reframes organisational transformation as a multisensory journey employees must experience, not just process. Leaders learn how to orchestrate space (physical or virtual), story (narrative arcs of change) and systems (incentives, rituals, artefacts) into a coherent transformation engine.

The New Rituals of Work: How Immersive Practice Can Rebuild Culture, Trust and Team Connection
Hybrid work has shattered the social fabric of organisations. Rituals, not rules, rebuild belonging. Drawing on immersive theatre, cultural anthropology and my own leadership workshops, this keynote introduces the Ritual Design toolkit: how to create new forms of shared practice, team bonding, decision-making and conflict resolution that feel modern, inclusive and meaningful. Ideal for leadership retreats and culture rebuilds.

Designing the Post Content Organisation: Why Attention Is Dead and Experience Is the New Currency
The era of more content is over; consumers don’t want content, they want experiences they can feel. This talk shows how organisations across sectors can shift from content-driven strategies to experience-driven ecosystems. Using case studies from entertainment, retail, sports, luxury and social impact, I map the new logic of value and how to compete when attention is scarce but immersive experiences are abundant.

Ethics by Design: How to Build Responsible AI, XR and Immersive Systems at Scale
As AI and immersive technologies accelerate, ethical risks multiply — bias, manipulation, cultural erasure, accessibility failures, consent issues and more. This keynote provides a grounded, design-first approach to responsible innovation. Instead of abstract principles, I offer practical frameworks, checklists and real-world examples that teams can apply immediately to build technologies that are safe, inclusive and culturally sensitive.

Future Learning Ecosystems: How AI, XR and Immersive Storytelling Will Redefine Education and Skills
Education and training are being reinvented. This keynote explores how AI tutors, mixed-reality experiences, LARP-based learning, narrative simulations and personalised learning pathways will shape the next generation of universities, schools and corporate L&D. Audiences receive a strategic roadmap for designing learning ecosystems that are experiential, adaptive and emotionally resonant rather than outdated or transactional.

From Data to Meaning: How to Use Behavioural Insights, AI and Narrative Structure to Accelerate Decision Making
Executives are drowning in dashboards but starving for interpretation. This talk shows how narrative logic, behavioural insights and AI can work together to transform decision-making. Leaders learn how to turn complex data into story-driven strategic clarity, enabling faster alignment, sharper prioritisation and more emotionally compelling communication within teams.

The Future of Immersion: How AI, Story and Spatial Computing Are Colliding to Redefine Human Experience
Immersive experiences are evolving from spectacles to systems, powered by AI, spatial computing, narrative intelligence and behavioural design. In this keynote I decode the major convergences shaping the next decade of immersive experience: the rise of adaptive narrative, AI-driven characters, story-powered cities, personalised environments and the shift from content to context-aware worlds. Leaders receive a future map plus clear examples of how to operationalise these technologies today across events, workplaces, education, culture, retail and civic life.

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Workshops by Adipat Virdi:

AGILE WORKSHOPS & RAPID PROTOTYPING LABS

In addition to keynote speaking, I offer highly interactive, hands-on rapid prototyping and agile innovation workshops for organisations looking to apply these insights immediately.
These sessions are energising, collaborative and designed to unlock practical outcomes in a single day. I have run these formats with organisations such as Meta, Virgin Atlantic, BBC, Qatar Foundation, UCL and major broadcasters. The formats I deliver:

Immersive Strategy Sprint (Half Day or Full Day)
Teams identify a core business challenge and rapidly prototype experience-led solutions using tools from XR, theatre, behavioural psychology, game design and AI.

Empathy Engine Innovation Lab
A guided workshop where teams learn to diagnose behavioural bottlenecks, map emotional touchpoints and build interventions that drive measurable behaviour change.

AI and Future Readiness Sprint
A hands-on introduction to using generative AI, spatial computing and adaptive narrative tools to redesign processes, services, events or customer journeys.

DEI Immersive Workshop: Tackling Bias Through Experience Design
An action-oriented lab where participants design micro-interventions, immersive exercises and experience-based inclusion strategies using the Empathy Engine methodology.

DEI Specific Immersive Transformation Lab (Experience Led Inclusion Workshop)
This intensive, emotionally intelligent workshop uses Adipat’s Empathy Engine methodology and immersive storytelling techniques to help organisations embed DEI into the lived fabric of their culture. Instead of traditional training, teams step into a guided experience where they surface bias safely, map behavioural bottlenecks, co-design new rituals and rewrite the micro-interactions that shape everyday inclusion. Drawing on insights from I Am, Other, Sharaf’s Journey and years of social-impact immersive practice, participants prototype experience-led interventions that redesign systems, reshape culture and create sustainable belonging.

Experience OS Workshop (Story Space System Integration)
Teams learn how to redesign their organisation’s events, communications, physical spaces and digital tools so that everything contributes to one coherent experience ecosystem.

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