Alberto Mattiello
Alberto Mattiello brings future thinking to life with sharp insights on innovation, AI, and business transformation.
Why book speaker Alberto Mattiello?
- Gain practical strategies on innovation, AI, and emerging technologies from a speaker with 300+ keynotes worldwide.
- Learn how to connect marketing, technology, and business models to unlock new growth opportunities.
- Inspire your team with future-focused thinking grounded in real-world experience from global brands and academia.
Non-binding request for Alberto Mattiello
Business technology innovation through future thinking
Alberto Mattiello is an international entrepreneur, futurist, and keynote speaker focused on innovation and emerging technologies. With more than 20 years of experience, he helps organizations turn future trends into real business opportunities. He has delivered over 300 keynotes across the globe and works closely with corporations, startups, and leading universities. Alberto brings sharp, practical insights on AI, digital transformation, and the future of work, always with a clear focus on what it means for business today.
Alberto Mattiello – Innovation and Future Thinking
Alberto Mattiello is an international entrepreneur, business futurist, and keynote speaker known for his ability to translate complex technological trends into clear business opportunities. His work focuses on helping organizations navigate change by combining innovation, marketing, and emerging technologies into practical strategies.
With a career spanning more than two decades, Alberto has built a reputation as a trusted advisor to corporations, startups, and academic institutions. His approach is rooted in future thinking, understanding how trends like AI, digital ecosystems, and new business models can shape today’s decisions.
Book Alberto Mattiello for Your Event
Booking Alberto Mattiello means bringing a speaker who delivers both inspiration and substance. He has spoken at more than 150 tech and business events across multiple countries and in several languages, making him a versatile and engaging presence for international audiences.
His keynote topics often include:
- Innovation and business transformation
- Artificial intelligence and emerging technologies
- The future of work and digital ecosystems
- Customer-centric strategies and growth
Alberto’s sessions are designed to challenge assumptions while providing clear, actionable insights that audiences can apply immediately.
Experience Across Business and Academia
Alberto Mattiello teaches digital marketing and innovation at leading institutions such as Imperial College London and Bocconi University in Milan. His academic work complements his hands-on experience, giving him a unique ability to connect theory with practice.
He has mentored both global corporations and fast-growing startups, helping them rethink how they operate in a rapidly changing landscape. His role as Head of Innovation at Retail Hub reflects his focus on identifying the “sweet spot” between marketing, technology, and new business models.
Previously, Alberto led Future Thinking at Wunderman-Thompson for a decade, where he worked on accelerating innovation across international markets. He also co-founded LabNext, recognized by Wired as “The Italian Think Tank,” and Eitherland, an award-winning outdoor workplace ecosystem.
Author and Thought Leader
As an author, Alberto has explored key themes shaping modern business. His books, including Customer Success, Mind The Change, and Marketing Thinking, offer frameworks and insights on how companies can adapt to digital transformation and evolving customer expectations.
He has also curated the Italian edition of MIT Sloan books, further strengthening his role as a bridge between global innovation research and practical business application. His theories, such as Innovation Success, Brand Robotics, and Multiverse AI, reflect his forward-looking approach to technology and strategy.
Impact and Recognition
Alberto’s influence extends beyond the stage. He has contributed to major initiatives, including leading the creation of the Innovation chapter for Milan’s successful bid for the 2015 Universal Expo. His work was highly rated and played a role in securing the city’s victory.
He has also been a member of the Scientific Committee of Confindustria, one of Italy’s largest business associations representing over 160,000 companies. His involvement highlights his credibility within the business and innovation community.
In addition, Alberto shared his vision on the future of work at TEDx Verona, further establishing his voice as a forward-thinking leader.
A Speaker Focused on What’s Next
Based in Miami, Alberto Mattiello speaks and moderates more than 100 events each year. His focus remains on helping organizations understand what’s coming next and how to act on it today.
Through his keynotes and mentoring, he helps companies connect the dots between technology, business opportunities, and changing market expectations. His message is clear: innovation is not a distant concept, it is a practical tool for growth, transformation, and long-term success.
Alberto Mattiello brings a rare combination of experience, insight, and clarity to the stage, making him a strong choice for organizations looking to stay ahead in an ever-evolving business landscape.
Keynotes
Keynote by speaker Alberto Mattiello:
FUTURE THINKING PRINCIPLES
Despite the increasingly accelerated pace of technological innovation, disruption doesn’t happen overnight. There are signs of disruption that can be seen if one knows where to look. The Future Thinking Principles, helps you recognize tech ripples and gives industry leaders practical tools to interpret change with remarkable certainty, redesign business models and choose the best course of action in the VUCA world.
In this session, you will learn:
The “Emerging Expectations Inbound” method helps to understand shifts in customer expectations across different industries will “expand” and “overflow” to seemingly unrelated markets and then leverage this knowledge to design innovative products and services.
The “Reverse Engineering of Innovation” method, which focuses on analyzing innovative solutions across different industries in order to grasp the main psychological insight behind their creation.
The “Lead by the Future” method, which helps you to choose the best course of action, by evaluating “Possible Futures” and extreme consequences that certain technologies will trigger within the particular market.
In this session, you will learn:
The “Emerging Expectations Inbound” method helps to understand shifts in customer expectations across different industries will “expand” and “overflow” to seemingly unrelated markets and then leverage this knowledge to design innovative products and services.
The “Reverse Engineering of Innovation” method, which focuses on analyzing innovative solutions across different industries in order to grasp the main psychological insight behind their creation.
The “Lead by the Future” method, which helps you to choose the best course of action, by evaluating “Possible Futures” and extreme consequences that certain technologies will trigger within the particular market.
Keynote by speaker Alberto Mattiello:
FUTURE OF BUSINESS: From Digital to Cognitive Transformation
Although a lot has been said about AI, the Fourth Industrial Revolution and 5G, one of the most powerful changes in the business world is being overlooked and dismissed as being too distant. That change is cognitive or robotic transformation and the impact it will have on the creation of the new services, new business models and, essentially, a new human experience. Digital Revolution has led to “digitalization” of processes and the creation of service-based platforms. As AI will enter everyday objects, not just devices, cognitive transformation will allow us to manipulate the real world and the impact will be nothing short of revolutionary.
In this session, you will learn:
The biggest misconceptions about robotic transformation and why robots need to be seen more as “cell phones with hands” vs. enemies that take over the world
The disruptive role automatization will have in seemingly unrelated industries and how these innovations will be used to boost profits and anticipate customer needs within your market
Why intelligent automation will either exponentially boost the efficiency of every organizational function or blow out inefficiency and how to tell the difference between the two
In this session, you will learn:
The biggest misconceptions about robotic transformation and why robots need to be seen more as “cell phones with hands” vs. enemies that take over the world
The disruptive role automatization will have in seemingly unrelated industries and how these innovations will be used to boost profits and anticipate customer needs within your market
Why intelligent automation will either exponentially boost the efficiency of every organizational function or blow out inefficiency and how to tell the difference between the two
Keynote by speaker Alberto Mattiello:
THE FUTURE OF MANAGEMENT: Innovation Chromosome
Within the next few years, all technology, including AI, bots, 5G, and digital twins, will turn into a mainstream reality. This technology will become the new “chromosome” that rewrites business rules and reconfigures the “genetic code” of organizations. The Future of Management is based on the latest MIT research, with its technological impact “decoded” for management leaders in a practical and industry-specific way.
In this session, you will learn:
Why digital twins will become strategic for managing companies, boost decision-making and fail-proof innovation initiatives
With the lowered cost of predictions, how will the companies change and what’s the practical value behind the Forecast-as-a-Service?
How will the role of the manager change and when will there be a need to “orchestrate” the bots that will manage business?
In this session, you will learn:
Why digital twins will become strategic for managing companies, boost decision-making and fail-proof innovation initiatives
With the lowered cost of predictions, how will the companies change and what’s the practical value behind the Forecast-as-a-Service?
How will the role of the manager change and when will there be a need to “orchestrate” the bots that will manage business?
Keynote by speaker Alberto Mattiello:
MARKETING: Psychology Behind Profit
Whether the company is selling toothpaste or offering insurance, one thing is clear: Everyone is in the tech business today. Digital evolution and new technologies quickly make traditional marketing techniques obsolete. This session focuses on profit-driven strategies that are rooted in psychology and used by the leading startups to boost sales, communicate more authentically and turn skeptics into brand followers.
In this session, you will learn:
What authentic marketing “hacks” successful startups use that help new products and services quickly cross the threshold from “early adopters” to the “mainstream market”
What is the Customer Expectation Curve and how “wow” features in unrelated industries turn into “must-haves” within your market
How to leverage new technologies to turn customer pain points into fun experiences and why marketing innovation as “surprising” slows down its adoption and what to do instead
In this session, you will learn:
What authentic marketing “hacks” successful startups use that help new products and services quickly cross the threshold from “early adopters” to the “mainstream market”
What is the Customer Expectation Curve and how “wow” features in unrelated industries turn into “must-haves” within your market
How to leverage new technologies to turn customer pain points into fun experiences and why marketing innovation as “surprising” slows down its adoption and what to do instead
Keynote by speaker Alberto Mattiello:
FUTURE OF MARKETING: The Era of Ecosystems
McKinsey hypothesizes that by 2025 more than 30 percent of global economic activity could be mediated by digital platforms. These platform companies are widely instilling service-dominant logic, creating the true Platform Economy. In order to survive and thrive through this change, brands will have to evolve into ecosystems and marketing leaders play the central role in this transition.
In this session, you will learn:
Why established brands with the greatest market share are the ones most subject to risk and why they should be the ones redefining their perimeter of market influence.
How the “Primeness" subscription business model will facilitate companies transition to ecosystems and why the future of competition will be driven by data-share vs. market-share
Why within the platform economy being a big business and having a big impact on the market will become two distinct concepts
In this session, you will learn:
Why established brands with the greatest market share are the ones most subject to risk and why they should be the ones redefining their perimeter of market influence.
How the “Primeness" subscription business model will facilitate companies transition to ecosystems and why the future of competition will be driven by data-share vs. market-share
Why within the platform economy being a big business and having a big impact on the market will become two distinct concepts
Keynote by speaker Alberto Mattiello:
Bonus keynotes
Alberto is also able to speak on the following topics:
New Technological Landscape for Retailers
: Exploring emerging technologies to create innovative retail experiences and operational efficiencies.
Generative AI and Future of Customer Experience:
Utilizing generative AI for personalized and natural customer interactions, improving satisfaction and engagement.
Customer Experience Personalization:
Tailoring the retail experience to individual customer preferences through AI-driven recommendations and personalized promotions.
Digital Twins and Process Optimization:
Using digital twins to optimize Physical and Phygital retail spaces, simulating, analyzing, and enhancing processes for better customer experiences.
Startups and Emerging Innovations:
Collaborating with startups, research centers, and accelerators driving disruptive technologies and business models in the retail industry.
Sustainability and Social Responsibility:
Embracing sustainable practices and social responsibility initiatives to meet consumer demand for environmentally friendly and socially conscious retail options.
Immersive Shopping Experiences:
Creating engaging and immersive shopping experiences using AR and Mixed Reality technologies.
Seamless Omnichannel Integration:
Ensuring a consistent shopping experience across physical stores, e-commerce platforms, mobile apps, and social media.
Retail Automation and Robotics:
Streamlining operations through automation and robotics, optimizing inventory management, order fulfillment, and customer service.
Data-Driven Retail Insights:
Leveraging big data analytics and AI for valuable insights into customer behavior, market trends, and operational efficiencies.
New Technological Landscape for Retailers
: Exploring emerging technologies to create innovative retail experiences and operational efficiencies.
Generative AI and Future of Customer Experience:
Utilizing generative AI for personalized and natural customer interactions, improving satisfaction and engagement.
Customer Experience Personalization:
Tailoring the retail experience to individual customer preferences through AI-driven recommendations and personalized promotions.
Digital Twins and Process Optimization:
Using digital twins to optimize Physical and Phygital retail spaces, simulating, analyzing, and enhancing processes for better customer experiences.
Startups and Emerging Innovations:
Collaborating with startups, research centers, and accelerators driving disruptive technologies and business models in the retail industry.
Sustainability and Social Responsibility:
Embracing sustainable practices and social responsibility initiatives to meet consumer demand for environmentally friendly and socially conscious retail options.
Immersive Shopping Experiences:
Creating engaging and immersive shopping experiences using AR and Mixed Reality technologies.
Seamless Omnichannel Integration:
Ensuring a consistent shopping experience across physical stores, e-commerce platforms, mobile apps, and social media.
Retail Automation and Robotics:
Streamlining operations through automation and robotics, optimizing inventory management, order fulfillment, and customer service.
Data-Driven Retail Insights:
Leveraging big data analytics and AI for valuable insights into customer behavior, market trends, and operational efficiencies.
Future Thinking in the Retail Industry: The Business Collision
See speaker Alberto Mattiello in action
Speaker Alberto Mattiello speaking (in Italian) at Bricoday 2019 about the Future Thinking in the Retail Industry: The Business Collision.
