André Heuvelman

Discover your true tone for a meaningful impact.

As a small child, André already had a great love for making music. The trumpet came his way by chance but due to a congenital handicap (a too short forearm and a weak wrist), this instrument was a big challenge.

Through his tenacity and desire for what he wanted to achieve in music, he mastered the instrument. André reached the world’s top: soloist trumpeter of the Rotterdam Philharmonic Orchestra (known for special concerts in the world’s most beautiful concert halls) and member of the Netherlands Wind Ensemble (with several state visits by the Royal Family). He still regularly gives masterclasses and he is a guest teacher at the Rotterdam Conservatory Codarts.

André’s life story is special. It’s the reason he has been asked regularly to tell it as a keynote speaker, both nationally and internationally. For several years now, at summits and corporate events he shares his story, accompanied by his trumpet. Demonstrating vulnerability and enthusiasm, in combination with his powerful music, audiences are repeatedly challenged to stand on their own podium.

A few years ago, André noticed a pattern emerging in this combination. In addition to playing the right musical notes with his trumpet, he continued to develop as tone-master. Relaxing into silence, while listening to melodic music, takes his audience to a place of vulnerability. This stimulates their intrinsic motivation to make a meaningful impact, regardless of which stage or playing field they are on every day. As tone-master, André disconnects people from their environment, stimulating them to take a stand and determine a new direction. He helps them to distinguish with more clarity what is important for them, and what is not, by discovering their true tone for creating change.