Anthony "Tas" Tasgal

Book TEDx speaker Anthony “Tas” Tasgal for your event

Anthony “Tas” Tasgal is a TEDx speaker, trainer, author and brand communication strategist recognised for helping organisations communicate with greater clarity, impact and relevance. Through his unique combination of storytelling, behavioural economics and what he calls “insightment,” Tas helps businesses move beyond simply sharing information and start creating meaningful engagement.

Known for making complex ideas simple, memorable and actionable, he delivers keynote talks and workshops that challenge audiences to rethink how they communicate, market and connect with people. Whether speaking to senior leaders, marketers, public sector teams or creative professionals, Tas combines practical insight with an engaging and conversational delivery style that keeps audiences involved from start to finish.

As a TEDx speaker, Tas has demonstrated his ability to inspire and connect on an international stage. His TEDx talk in Newcastle further established him as a leading voice in storytelling and behavioural economics within marketing and communication.

Storytelling that drives action

At the centre of Anthony “Tas” Tasgal’s work is the belief that stories shape how people understand, remember and act on information. In a world overloaded with data and content, he helps organisations cut through the noise with communication that resonates emotionally as well as rationally.

His talks explore topics such as:

• Storytelling in business and marketing
• Behavioural economics and decision-making
• Brand communication and positioning
• Turning insight and data into engaging narratives
• Simplifying complex ideas for better understanding
• Audience engagement and communication strategy

Rather than focusing purely on theory, Tas delivers practical frameworks and real-world examples audiences can immediately apply in their own work. His sessions are designed to leave people with tools they can use straight away to improve communication, influence decision-making and strengthen audience connection.

A TEDx speaker with global experience

Anthony “Tas” Tasgal has worked with organisations across a wide range of industries and sectors, giving him an exceptional ability to tailor his message to different audiences and business challenges.

His clients include internationally recognised organisations such as the BBC, Panasonic, Nokia, EE, The Royal Albert Hall and the UK NHS. He has also worked with The Intellectual Property Office, Kantar Research, Mouser Electronics, Kenwood Delonghi, London Energy, Boehringer Ingelheim and Destination New South Wales in Australia.

This breadth of experience allows Tas to connect equally well with corporate teams, public institutions and creative industries. His insights are grounded in real business challenges, making his talks highly relevant and practical regardless of industry.

Alongside his speaking work, Tas is Course Director for several leading professional organisations, including the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communications, the Civil Service College and the Chartered Institute of Procurement and Supply. He also lectures at Bucks New University and Nottingham Trent University, helping shape future marketers and communicators.

Author of influential books on storytelling and marketing

Anthony “Tas” Tasgal is the author of eight books covering storytelling, marketing, consumer behaviour and communication strategy. His writing combines behavioural science, creativity and practical business insight in a way that makes complex concepts accessible and engaging.

His award-winning book The Storytelling Book has sold more than 40,000 copies globally and remains a widely respected resource for professionals looking to improve communication and audience engagement.

His other titles include:

• The Inspiratorium
• InCitations
• The Storytelling Workbook
• The Insight Book
• The Consumer Behaviour Book
• The Classical Marketing Book
• The Art in Marketing Book (April 2026)

Across all his work, Tas focuses on helping people think differently, communicate more effectively and make ideas memorable.

Why audiences connect with Anthony “Tas” Tasgal

Anthony “Tas” Tasgal stands out because he combines strategic thinking with warmth, humour and highly practical delivery. He understands that the most effective communication is not about overwhelming people with information, but about creating understanding and emotional connection.

Audiences value his ability to:

• Make complex topics engaging and accessible
• Deliver practical tools and frameworks
• Blend behavioural science with storytelling
• Tailor content to specific industries and challenges
• Create sessions that are memorable and actionable

His talks are thought-provoking without feeling overly academic, making them suitable for conferences, leadership events, marketing summits, internal communication programmes and innovation-focused gatherings.

A speaker who makes ideas memorable

Booking TEDx speaker Anthony “Tas” Tasgal means bringing in a speaker who helps audiences think differently about communication, influence and engagement. His sessions go beyond inspiration by giving audiences practical techniques they can use immediately in their work and organisation.

Whether the goal is to improve storytelling, strengthen brand communication, simplify complex messaging or inspire more creative thinking, Tas delivers insights that stay with audiences long after the event has finished.

And as he says himself, he’s taller on Zoom.