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Anthony "Tas" Tasgal - <p data-start="230" data-end="386">TEDx speaker Anthony “Tas” Tasgal helps organisations turn complex ideas into stories that engage, influence and inspire action.</p>

Anthony "Tas" Tasgal

TEDx speaker Anthony “Tas” Tasgal helps organisations turn complex ideas into stories that engage, influence and inspire action.

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5.00 of 5

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5 of 5

“Tas is an incisive speaker who gets to the heart of a topic in an engaging and insightful way. He has spoken many times over the years in our company and is constantly quoted by all levels of staff even years afterwards. Most of all, his talks are memorable and form part of our corporate lexicon - every Mintel story must have a 'golden thread' thanks to Tas.”

Peter Haigh

CEO, Mintel, global market intelligence agency

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Why you should book Anthony "Tas" Tasgal for your next event

  • TEDx speaker Anthony “Tas” Tasgal combines storytelling and behavioural economics to make communication clearer, stronger and more memorable.
  • Trusted by organisations including BBC, NHS and Panasonic to improve brand positioning, audience engagement and internal communication.
  • Engaging and practical keynote sessions filled with tools, frameworks and insights audiences can apply immediately in business and marketing.

Non-binding request for Anthony "Tas" Tasgal

Storytelling, behavioural economics and brand communication specialist

Anthony “Tas” Tasgal is a TEDx speaker, author and brand communication strategist who helps organisations transform complex ideas into compelling stories. Blending storytelling, behavioural economics and practical communication frameworks, he delivers engaging sessions that inspire audiences to think differently and communicate more effectively. Tas has worked with organisations including the BBC, NHS, Panasonic and Nokia, helping teams sharpen messaging, strengthen engagement and make ideas stick. His talks are insightful, entertaining and packed with practical tools audiences can use straight away.

 

Book TEDx speaker Anthony “Tas” Tasgal for your event

Anthony “Tas” Tasgal is a TEDx speaker, trainer, author and brand communication strategist recognised for helping organisations communicate with greater clarity, impact and relevance. Through his unique combination of storytelling, behavioural economics and what he calls “insightment,” Tas helps businesses move beyond simply sharing information and start creating meaningful engagement.

Known for making complex ideas simple, memorable and actionable, he delivers keynote talks and workshops that challenge audiences to rethink how they communicate, market and connect with people. Whether speaking to senior leaders, marketers, public sector teams or creative professionals, Tas combines practical insight with an engaging and conversational delivery style that keeps audiences involved from start to finish.

As a TEDx speaker, Tas has demonstrated his ability to inspire and connect on an international stage. His TEDx talk in Newcastle further established him as a leading voice in storytelling and behavioural economics within marketing and communication.

 

Storytelling that drives action

At the centre of Anthony “Tas” Tasgal’s work is the belief that stories shape how people understand, remember and act on information. In a world overloaded with data and content, he helps organisations cut through the noise with communication that resonates emotionally as well as rationally.

His talks explore topics such as:

  • Storytelling in business and marketing
  • Behavioural economics and decision-making
  • Brand communication and positioning
  • Turning insight and data into engaging narratives
  • Simplifying complex ideas for better understanding
  • Audience engagement and communication strategy

Rather than focusing purely on theory, Tas delivers practical frameworks and real-world examples audiences can immediately apply in their own work. His sessions are designed to leave people with tools they can use straight away to improve communication, influence decision-making and strengthen audience connection.

 

A TEDx speaker with global experience

Anthony “Tas” Tasgal has worked with organisations across a wide range of industries and sectors, giving him an exceptional ability to tailor his message to different audiences and business challenges.

His clients include internationally recognised organisations such as the BBC, Panasonic, Nokia, EE, The Royal Albert Hall and the UK NHS. He has also worked with The Intellectual Property Office, Kantar Research, Mouser Electronics, Kenwood Delonghi, London Energy, Boehringer Ingelheim and Destination New South Wales in Australia.

This breadth of experience allows Tas to connect equally well with corporate teams, public institutions and creative industries. His insights are grounded in real business challenges, making his talks highly relevant and practical regardless of industry.

Alongside his speaking work, Tas is Course Director for several leading professional organisations, including the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communications, the Civil Service College and the Chartered Institute of Procurement and Supply. He also lectures at Bucks New University and Nottingham Trent University, helping shape future marketers and communicators.

 

Author of influential books on storytelling and marketing

Anthony “Tas” Tasgal is the author of eight books covering storytelling, marketing, consumer behaviour and communication strategy. His writing combines behavioural science, creativity and practical business insight in a way that makes complex concepts accessible and engaging.

His award-winning book The Storytelling Book has sold more than 40,000 copies globally and remains a widely respected resource for professionals looking to improve communication and audience engagement.

His other titles include:

  • The Inspiratorium
  • InCitations
  • The Storytelling Workbook
  • The Insight Book
  • The Consumer Behaviour Book
  • The Classical Marketing Book
  • The Art in Marketing Book (April 2026)

Across all his work, Tas focuses on helping people think differently, communicate more effectively and make ideas memorable.

 

Why audiences connect with Anthony “Tas” Tasgal

Anthony “Tas” Tasgal stands out because he combines strategic thinking with warmth, humour and highly practical delivery. He understands that the most effective communication is not about overwhelming people with information, but about creating understanding and emotional connection.

Audiences value his ability to:

  • Make complex topics engaging and accessible
  • Deliver practical tools and frameworks
  • Blend behavioural science with storytelling
  • Tailor content to specific industries and challenges
  • Create sessions that are memorable and actionable

His talks are thought-provoking without feeling overly academic, making them suitable for conferences, leadership events, marketing summits, internal communication programmes and innovation-focused gatherings.

 

A speaker who makes ideas memorable

Booking TEDx speaker Anthony “Tas” Tasgal means bringing in a speaker who helps audiences think differently about communication, influence and engagement. His sessions go beyond inspiration by giving audiences practical techniques they can use immediately in their work and organisation.

Whether the goal is to improve storytelling, strengthen brand communication, simplify complex messaging or inspire more creative thinking, Tas delivers insights that stay with audiences long after the event has finished.

And as he says himself, he’s taller on Zoom.

Anthony "Tas" Tasgal - <p data-start="230" data-end="386">TEDx speaker Anthony “Tas” Tasgal helps organisations turn complex ideas into stories that engage, influence and inspire action.</p>

Customer Reviews

5 of 5

“Tas is an incisive speaker who gets to the heart of a topic in an engaging and insightful way. He has spoken many times over the years in our company and is constantly quoted by all levels of staff even years afterwards. Most of all, his talks are memorable and form part of our corporate lexicon - every Mintel story must have a 'golden thread' thanks to Tas.”

5 of 5

“Tas is never boring”.

5 of 5

“I have had the pleasure of listening to Tas on a number of occasions on topics such as Storytelling and Behavioural Economics, and each time he is able to captivate and entertain an audience. He’ll often pepper a presentation / talk with relevant and interesting anecdotes along with a dive into his Classics background. You always end up a little smarter when you have Tas in the room talking to you, I still use the content from his talks today and will often recommend him to colleagues looking to improve their storytelling.”

5 of 5

“Tas is a fantastic speaker who brings a wealth of knowledge and a lot of energy to his talks. His engaging style and ability to connect with the audience make his presentations and talks that rarest of things, both informative and enjoyable”.

Rated 5.00/5 based on 4 customer reviews

Keynotes

Keynote by Anthony "Tas" Tasgal:

Storytelling Speech Theme: Why Numbers Numb us, But Stories Stir Us

Why are so many of our presentations, speeches and documents cold, dull and anaemic- and then we wonder why they fail?

Tas will explore in his typically lively and witty way how this has been enabled by a pernicious system he calls “arithmocracy”; and then how by restoring the lost art of storytelling and shifting from 'prove' to 'move', we can work with the brain not against it in order to create presentations, documents, speeches and lessons that are not only effective but can even make us happier.

He will show we can share important data and information so that people will actually want to listen, respond to and embrace it, rather than it ending up in “attention spam”.

Audience Takeaways

  • Do you want to avoid creating (or enduring) another endless litany of slides?

  • Do you want to deliver better verbal as well as written presentations? 

  • Do you want to understand how leaders lead with stories?

  • Do you have real human stories you want to share with your audiences?

  • …and waste less time preparing communications (of all forms) that are ignored and that fail to get through “attention spam”.

  • Find out how to build The Golden Thread; why 3 is in fact the magic number and how to “grab them early”

Request a quote: Anthony "Tas" Tasgal Storytelling Speech Theme: Why Numbers Numb us, But Stories Stir Us

Keynote by Anthony "Tas" Tasgal:

Behavioural Economics Speech Theme: Why We Don’t Think The Way We Think We Think”

You may have heard of “nudge” theory or “thinking fast and slow” and wondered why Governments and commercial organisations across the world are responding to today’s challenges by applying behavioural economics to make radical differences to their companies, brands and communications.

If you want to learn to change behaviour and apply it to sales, marketing, behaviour change and beyond, understanding how people choose -and why we don’t think the way we think we think- is pivotal.

This provocative talk will open up a treasure trove of insight to help increase effectiveness, by revealing why appealing to the emotions is so vital, why we should distinguish what people do from what they say and the whole range of unconscious biases that affect our decision-making.

Audience takeaways

  • Through the BE lens, your marketing, sales and internal/external comms will never seem the same again……

  • Why we don’t think the way we think we think.

  • Are you only talking to the rational, conscious System 2 when you should be addressing unconscious, unpredictable and emotional System 1?

  • You will see emotions in a new light and learn how to apply them to create distinctiveness and cut-through for your brands and comms.

  • Accept that we are more like social animals, who love to conform and not really individuals, and how to appeal to or create social norms

Request a quote: Anthony "Tas" Tasgal Behavioural Economics Speech Theme: Why We Don’t Think The Way We Think We Think”

Why stories make us care when numbers don’t | Anthony Tasgal | TEDxNewcastle

Watch Anthony "Tas" Tasgal in action

Books by Anthony "Tas" Tasgal

  • The Storytelling Book
    Finding the Golden Thread in Your Communications (Concise Advice)
    by Anthony "Tas" Tasgal
  • The Inspiratorium
    A Space for the Curious
    by Anthony "Tas" Tasgal
  • InCitations
    Discovering a world of inspiration through quotes, words and expressions
    by Anthony "Tas" Tasgal
  • The Storytelling Workbook
    A nine-week programme to tell your story: 2 (Concise Advice Workbooks)
    by Anthony "Tas" Tasgal
  • The Insight Book
    Enhancing your creativity by learning to see things differently (Concise Advice)
    by Anthony "Tas" Tasgal
  • The Consumer Behaviour Book
    Exploring the reasons why emotions are so important in decision-making
    by Anthony "Tas" Tasgal
  • The Classical Marketing Book
    Marketing lessons from the Greeks and Romans
    by Anthony "Tas" Tasgal
  • The Art in Marketing
    Why we need less science and more art in marketing
    by Anthony "Tas" Tasgal

Non-binding request for Anthony "Tas" Tasgal

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Phone: +1 347 223 5128

Email: [email protected]