Colleen Francis is an award-winning sales expert and bestselling author who helps businesses accelerate revenue, improve sales performance and increase profits.
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Top rated!With over 20 years of sales leadership experience, Colleen Francis helps organizations accelerate revenue, improve sales performance and increase profitability. An award-winning consultant, bestselling author and Professional Speaker Hall of Fame inductee, she is known for her no-nonsense approach and practical strategies for today’s competitive markets. Her clients include Chevron, John Deere, Merck, Abbott and Royal Bank. Book Colleen Francis for a keynote that equips sales teams with actionable insights to overcome challenges, seize opportunities and achieve lasting results.
Sales success requires more than enthusiasm, experience and a strong product. In today's competitive business environment, organizations need sales strategies that respond to changing markets, evolving customer expectations and increasing pressure to deliver results.
Colleen Francis has spent more than 20 years helping businesses understand these challenges and turn them into opportunities for growth. A successful sales leader, award-winning consultant and bestselling author, she brings extensive experience and a genuine passion for sales to every organization she works with.
Colleen believes that businesses can no longer depend on sales techniques developed decades ago, or even approaches that worked successfully last year. Markets change, competition intensifies and sales teams must continually adapt to remain effective.
Her approach focuses on what matters most: accelerating revenue, reducing unnecessary effort and increasing profitability. Through practical insights and straightforward recommendations, Colleen helps business leaders build sales strategies that create immediate improvements and support lasting success.
What separates high-performing sales organizations from those struggling to reach their targets? For Colleen Francis, the answer begins with having the right strategy and knowing how to put it into practice.
Colleen works with organizations to identify opportunities for stronger sales performance, improve the effectiveness of their teams and develop approaches suited to their specific business challenges.
Whether a company wants to maximize revenue from its existing sales team or expand into new markets, she focuses on practical solutions that can be implemented and sustained.
Her areas of expertise include:
Sales acceleration: Identifying ways to increase revenue and improve sales performance without adding unnecessary complexity.
Sales leadership: Helping business leaders develop effective strategies and get more from their sales organizations.
Market opportunities: Recognizing opportunities for growth and adapting sales approaches to changing business conditions.
Sales effectiveness: Reducing wasted effort while improving productivity and profitability.
Sustainable results: Developing practical approaches that become part of everyday sales operations and deliver lasting improvements.
Rather than relying on theoretical models or complicated processes, Colleen emphasizes clear, actionable strategies. Her goal is to help organizations make meaningful changes that translate into stronger commercial performance.
Colleen Francis has worked with hundreds of companies across a wide range of industries, helping them address sales challenges and improve business results.
Her client portfolio includes well-known organizations such as Chevron, John Deere, NCR, Trend Micro, Merck, Abbott, Experian, Royal Bank, Mosaic and Dow.
Working with businesses of different sizes and across diverse markets has given Colleen a broad understanding of the pressures facing modern sales organizations.
She recognizes that every business has its own challenges, opportunities and commercial objectives. That is why her work focuses on developing sales strategies that fit the organization rather than applying the same solution everywhere.
Clients consistently highlight Colleen's frank, no-nonsense style and her ability to simplify complex sales challenges. Her advice is direct, practical and centered on results.
Alongside her work as a sales consultant and leader, Colleen Francis is an award-winning writer and bestselling author whose books explore how organizations can improve sales effectiveness and achieve stronger business results.
Her publications include Right on the Money, which reflects her practical perspective on sales and business performance.
Colleen is an inductee in the Professional Speaker Hall of Fame, recognizing her achievements as a professional speaker. She has also been named the #1 sales influencer to follow by LinkedIn, reflecting her influence in conversations about modern sales strategies and leadership.
These distinctions complement more than two decades of hands-on sales leadership experience and her work with organizations across numerous industries.
Colleen brings a refreshingly direct perspective to the challenges facing sales teams and business leaders. She challenges conventional thinking, addresses outdated approaches and demonstrates why adapting sales strategies is essential in competitive markets.
Her presentations are grounded in extensive experience and focused on providing audiences with practical ideas they can take back to their organizations.
Whether speaking to sales professionals, managers or senior business leaders, Colleen offers insights relevant to organizations seeking stronger results from their commercial activities.
With her combination of sales expertise, bestselling publications and recognized speaking achievements, Colleen Francis brings credibility, energy and a results-oriented mindset to the stage.
5 of 5
Thanks to the process we built with Colleen’s insight, I have a system now that confidently delivers an 80% closing rate on new contracts.
Scott KinnserVP of Sales, Kinnser Software
5 of 5
Colleen worked with 56 of our reps, and they averaged $122,000 in incremental revenue inside a single year, just under $7 million we would not have booked otherwise. It transformed how this team sells.
Dan OehlerEVP Sales and Marketing, RelaDyne
Keynote by Colleen Francis:
The keynote built on Colleen’s deal advisory work. It introduces the feeling-vs-fact frame, puts real deals on the screen, and leaves the room with a sharper way to read their own pipeline.
The posture is a challenge, not a pep talk: open your books, put the real deals on the table, and look honestly at where the problems actually are.
The goal isn’t a standing ovation — it’s a room of leaders who leave a little uncomfortable and a lot clearer about what’s really in their forecast.
A talk that dares the room to open their books.
Audience: VPs of Sales, sales managers, and front-line sellers.
Takeaways:
Keynote by Colleen Francis:
Your Best Opportunity for Success is Right in Front of You
Your current accounts are your most valuable resource for growth, offering the quickest path to surpass sales goals. However, many businesses fall into “Account Complacency,” focusing on new deals while neglecting existing clients. Successful companies grow by prioritizing customer success and strategically managing their top accounts.
Right on the Money offers actionable insights and examples on leveraging these relationships, including:
Keynote by Colleen Francis:
Putting an End to Boom and Bust Sales Cycles
Sales teams often face fluctuating results due to pipeline inconsistencies, complacency, and a narrow focus on opportunity conversion. To achieve steady success, sellers must adopt a 360-degree customer-engagement model.
In Colleen’s keynote, she shares a transformative approach to sales, featuring insights such as:
Watch Colleen Francis in action!
Watch Colleen Francis in action!
