Behavioural science made practical
Why do people behave the way they do? And how can organisations use a better understanding of human behaviour to create meaningful change? These questions sit at the heart of Dan Bennett’s work.
Dan Bennett is the Global Lead of Behavioural Science at Ogilvy Consulting, where he helps some of the world’s leading brands apply behavioural science to complex business, marketing and organisational challenges. His focus is on taking behavioural insights beyond theory and turning them into practical approaches that organisations can use in the real world.
Over the past decade, Dan has led more than 1,000 behaviour change projects across more than 100 global organisations. That experience gives him a broad perspective on the forces that shape decisions, habits and actions, as well as an extensive understanding of how behavioural science can be applied across different industries, audiences and organisational settings.
His work spans consumer behaviour, AI adoption, organisational change, health, sustainability and customer experience. Whether the challenge is encouraging people to embrace new technology, changing behaviour inside an organisation or improving the way customers interact with a brand, Dan brings behavioural science directly into the challenges businesses and leaders are facing.
From insight to behaviour change
Dan’s talks are built around a simple but important principle: behavioural science becomes most valuable when people can actually use it.
Rather than leaving audiences with abstract theories, he connects cutting-edge behavioural science to practical business application. His keynotes help audiences understand the mechanisms behind human behaviour while showing how those insights can inform better decisions, strategies and experiences.
Drawing on more than a decade of hands-on work, Dan can bring behavioural science into areas including:
- Consumer behaviour and the factors influencing decisions and actions
- AI adoption and the human side of embracing new technology
- Organisational change and behaviour inside businesses
- Health and behaviour change
- Sustainability and the challenge of turning intentions into action
- Customer experience and the behavioural drivers behind interactions
This combination of scientific insight and practical experience makes his talks relevant for organisations looking to understand people more deeply and translate that understanding into action. Audiences leave with ideas they can use immediately rather than concepts that remain confined to the conference room.
A global keynote speaker
Book Dan Bennett for your event when you want a speaker who can bring behavioural science to life for a wide range of audiences. Dan is a sought-after keynote speaker who has presented in more than 20 countries, giving him substantial experience communicating behavioural science across cultures, industries and organisational contexts.
His speaking engagements include SXSW London, London Tech Week and the London Luxury Council. He has spoken for audiences ranging from Fortune 500 leadership teams to Harvard University, government organisations and international conferences.
That breadth of experience enables Dan to connect behavioural science with the questions different audiences are already asking. For business leaders, that might mean understanding how people respond to organisational transformation. For marketing teams, it could mean examining the behavioural forces behind consumer decisions. For organisations working with AI, the challenge may be understanding what actually drives adoption rather than assuming that access to technology automatically changes behaviour.
Across these subjects, Dan focuses on making complex ideas easy to understand without losing the substance behind them.
At the centre of behavioural science
Alongside his work at Ogilvy Consulting and his international speaking engagements, Dan Bennett is the curator of Nudgestock, the world’s largest behavioural science festival. The role places him at the centre of conversations about how behavioural science is developing and how its ideas can be applied to contemporary challenges.
Dan is also a regular columnist for Marketing Week, where he contributes his perspective on behaviour, marketing and the questions facing organisations today. His work and insights have been featured in Vogue Business, CNBC and other leading media.
These different roles give Dan a perspective that combines ongoing exposure to emerging behavioural science with extensive practical experience. He understands the research, but he also understands what happens when organisations attempt to turn insights into real change.
For audiences, this means gaining access to ideas shaped by both current thinking and more than 1,000 real-world behaviour change projects.
Book Dan Bennett for your event
A keynote from Dan Bennett gives audiences a clearer understanding of why people make the choices they do and what organisations can do with that knowledge.
His talks are particularly relevant for businesses and events exploring behaviour change, marketing, consumer behaviour, AI adoption, organisational transformation, health, sustainability or customer experience. Rather than treating these subjects as separate challenges, Dan shows how understanding human behaviour can provide a powerful lens through which to examine each of them.
With experience speaking in more than 20 countries and to audiences ranging from Fortune 500 leadership teams and government organisations to Harvard University and major international conferences, Dan knows how to make behavioural science engaging and useful for different groups.
Book speaker Dan Bennett for your event to give your audience cutting-edge behavioural science grounded in practical business application. His keynotes offer fresh perspectives on human behaviour, backed by a decade of international project experience, and leave audiences with ideas they can understand, remember and use immediately.
